Nam Pham

Experience

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  PMAX Vietnam

  Jul 2020 - Nov 2020

  Optimizer Trainee

  • Optimize objectives of ads on Digital platforms (SEM, Social and Display), follow up daily performance and execute testing to optimize ads• Manage and achieve KPIs of Campaigns, take quality assurance for ads and campaign

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  Wavemaker

  Dec 2020 - Apr 2021

  Digital Marketing

  • Manage projects with 4++ channels on Digital platforms (Google, Facebook, Local Display,...)• Optimize objective from Branding to Conversion with metrics (Video View, register for test car driving, CTR, VR,...) • Analytical report; Monthly media planning; Explore data for media proposal

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  Starcom

  Jun 2021 - Jun 2023

  • Build paid media plan for Client Samsung (MX - Mobile Experience) on D2C (Dotcom/Eshop)• Optimize directly for daily performance of Sale campaigns using multiple platforms such as Local ad networks (Admicro, Coc Coc), Facebook Ads, and Google Ads.• Report and Analyze campaign performance to break down the best solution for the client.• Operate smoothly new formats from Facebook and Google (Performance max, Search/ GDN Responsive ads, FB Collaborative ads,…)• Use fluently digital tracking platform (Adobe analytics system, Sizmek third-party tracking)***Achieved: • Contribute to making Samsung MX's revenue on D2C channel reach the highest in Q3, Q4 2021 (compared to the same period the previous year).• Keep Samsung D2C campaign on top KPIs since taking charge Show less

  • Senior Ecommerce Specialist

    Jun 2022 - Jun 2023

  • Ecommerce Specialist

    Jun 2021 - Jun 2022
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  ZaloPay

  Jun 2023 - Jul 2024

  Media Specialist

  • Responsible for managing Media channels (Paid ads, CRM, Affiliate, In-app inventories) with general management from scheme onboarding, media planning/buying, operation, technical issue management for both Brand team and +10 Business team;• Drive Brand team to achieve target for Mega campaign and rank #2 BEI of market in 2023;• Drive Growth team to achieve target of the year by Affiliate buying marketing: 120% NPU (New paid user) buying planned & 101% MPU (Monthly paid user) team planned 2023;• Manage and develop In-app inventories for Business teams to operate scheme, which contributes 60% of business performance and is the only tool for Ads services to Brand partnership;• Collaborate with Dev & Product team to handle tracking issue. Drop rate reduced from 90% to 40% from Sep to Nov 2023; Show less

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  Grab

  Jul 2024 - now

  Account Manager