Daniel Hawthorne

Experience

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  Delta State University

  Aug 2007 - May 2009

  Graduate Assistant, Media Relations

  Served as the primary contact for basketball, soccer, swimming, golf and baseball.Co-anchored the televised “DSU Sports Show”. Responded to requests from media for student athletes and coaches. Prepared and edited publications for internal and external audiences. Assisted in organizing and hosting numerous NCAA championship events in baseball, basketball, swimming, and football.

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  Delta Radio LLC

  Dec 2008 - Feb 2010

  News Director

  Prepared and delivered news, sports, and weather reports, gathering and rewriting material to convey stories to fit specific time slots. Interviewed show guests about their lives, work and topics of interests. Presented live and recorded commentary via broadcast media.

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  The Yazoo Herald

  Feb 2010 - Jun 2011

  Sports Editor

  Developed story ideas for a weekly newspaper. Consistently met page and copy deadlines using Quark and Photoshop. Assisted in the creation of a Springs Sports magazine 2010, 2011 and 2010 Football Preview and Football Review.

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  Daily Times Leader

  Jun 2011 - Jun 2012

  Sports Editor

  Wrote stories on a daily basis, using InDesign and shooting and editing photos with Photoshop. Developed story ideas considering audience appeal.Read copy to detect and correct errors in spelling, punctuation, and syntax.Updated website on a daily basis while utilizing Twitter and Facebook to update news and scores.

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  Capital Area United Way

  Jul 2012 - Jan 2015

  Communications and Marketing Manager

  Developed and promoted corporate brand, images, identity to media and publicOversaw social media presence and aligned posts to include branding and trendsDesigned and managed print, online, and social media communications (Facebook, Twitter, Instagram, LinkedIn) promoting our brand, image, values Created monthly digital newsletters to our donors and volunteersMain contact person to develop position statements relative to any issues Led creative design for prominent community projects, including Jambalaya Jam, an event that raised over 60K for community partners Show less

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  Mississippi Department of Health

  Jan 2015 - Sept 2016

  Special Projects Officer

  Planned marketing initiatives to promote agency growth and developmentDeveloped advertisements with impactful messages Marketing initiatives implemented included: pamphlets, posters, flyers for events or clinics/hospitals, and social media campaigns (all on limited budgets)Led social media campaigns for breast cancer awareness and colorectal cancer Partnered with an ad agency for most extensive campaignsStimulated engagement and reached entire state of Mississippi

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  Hinds Community College

  Sept 2016 - Sept 2018

  New Media Specialist

  Created content strategies for digital mediaPartnered with graphic designers creating content and promoting ad campaignsCollaborated with college deans, professors, and web development team to create specific marketing campaigns across multiple platformsLed and managed all official social media accounts for college with large scale followings: Facebook: 19K, Twitter: 6K, LinkedIn: 22.9K, Instagram: 7KLaunched and implemented a Campus Snapchat account Planned, executed, and monitored social marketing campaigns Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids, and landing pagesWrote, created content around the college's mission, success stories, and events Show less

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  Waggoner Engineering

  Sept 2018 - Jun 2023

  Marketing Coordinator

  Manage workflow between staff, documents, planning, and creative materialCreate press releases and send out to various media outlets throughout the state (local TV, radio and print, and engineering-specific outlets)Lead all social media marketing for company across Facebook, Twitter, and LinkedIn with a combined following of 3.3KGrowth across platforms in tenure: Facebook: 139%, Twitter: 19%, LinkedIn: 499% with engagement up 600% on LinkedIn since 2019Produce announcements, newsletter articles, and website copyRevitalized web content and social media profiles with new and interesting contentInvents creative marketing concepts from scratch and implements to drive business Research, gather and edit proposal materialsCoordinated campaign collateral across diverse business markets and product linesCreate professional business correspondence, spreadsheets, and presentationsFacilitate weekly meetings, layout/design, edit, and printPlan, produce, and coordinate a wide range of marketing support activities: collateral materials, external and internal events, sponsorships, internal e-newsletters, press releases, advertisements, SOQ’s/Expressions of Interest/proposal designDaily use of time management to plan out weekly schedule to plan things out for social media pages, promote business online, provide project updates to executive leadership teams Show less

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  AccelerateMS

  Jun 2023 - now

  Communications Manager