Riya Singhvi

Experience

• 

  Mediacorp Pte Ltd

  Aug 2019 - Dec 2019

  Statistics research project

  Worked on a statistical research project which involved analysing the surveys collected on the consumption of processed food in Singapore

• 

  TANTIA HOLDINGS PVT LTD

  Jun 2020 - Jul 2020

  Sales And Marketing Intern

  • Devised social media strategies using digital marketing techniques and carried out sales call

• 

  Avente Consulting

  Jul 2020 - Aug 2020

  PIVOT 2020- Organizing Committee

  • Ideate and create collaterals for the event promotion using Adobe Illustrator and Adobe Photoshop

• 

  Sheltic Foodworks Pvt Ltd

  Jul 2020 - Aug 2020

  Marketing And Business Development Intern

  • Made advertisements for social media using Adobe Illustrator and Canva• Set up communication links and finalised 20+ collaborations for the company• Carried out sales for the company

• 

  SMU Economics Intelligence Club (SEIC)

  Aug 2020 - Dec 2021

  • Marketing Director

    Dec 2020 - Dec 2021

  • Marketing Associate

    Aug 2020 - Dec 2020
• 

  Dateideas

  Sept 2020 - May 2021

  Product Marketing Intern

  • Communicating mission statement and value proposition to merchants• Working on organic content involve dateideas ambassadors• Allocation of marketing budget to complete various tasks leading up to the product launch

• 

  FWD Insurance

  May 2021 - Jul 2021

  Marketing and Channel Delivery Intern

  - Reporting of campaigns and assisting with short-term and medium-term projects- User Acceptance Testing- Measuring actual vs sales target- ATL comparison to measure effectiveness of marketing campaigns.- Analyzing user demographics to create necessary campaigns

• 

  Shopee

  Aug 2021 - Apr 2022

  Regional Marketing Solutions Intern

  - Collaborate with the marketing ad operations, analytics and product teams to develop solutions that deliver results in SEA- Conducting analysis across Facebook CPAS, On-Platform Ads and Google Ads- Collecting feedbacks for marketing platforms external and internal users across regions- Generating business insights or product ideas from qualitative and quantitative data analysis

• 

  Publicis Media

  May 2022 - now

  - Managing project to ensure on-target, on-budget and timely delivery of media plan- Updating periodic reports, ensuring specialist team delivery against client actions- Leveraging research tools to provide insights and support on planning as needed - Designing, building, testing, and supporting complex dashboard & analytical solutions as part of an established APAC Analytics & BI team- Liaising with different regional teams to work towards building the dashboard for brands like L'Oreal, Mondelez, Hyatt and Marriott- Working with tools like Datorama, Google data studio and Qlik Sense to integrate and analyse data

  • Media Executive

    Jun 2023 - now

  • Media Intern

    Jan 2023 - Jun 2023

  • Data Analytics Intern

    May 2022 - Jan 2023