Michael Rodriguez

Experience

• 

  Microsoft

  Jul 1999 - Jul 2000

  College Intern - Commercial Assistant

  Led the implementation of national channel marketing strategies in the southwest of Colombia•Acted as their customers’ IT and business requirements for Knowledge Management projects. Achieved 60% of software licensing sales growth among Microsoft Certified Partners, and 51% of software licensing sales growth among Value Added Providers in the Southwest of Colombia consultant to fifteen Microsoft Certified Partners and Value Added Providers in the analysis and documentation of

• 

  Intergrupo

  Feb 2001 - Jul 2001

  Account Manager

  Created and presented to customers' top executives the business case for Knowledge Management ProjectsDeveloped and presented IT sales proposals to client's management and top decision makers

• 

  Bridgestone

  Aug 2004 - Jan 2008

  Responsible for reporting and analysis of Bridgestone’s strategic position in the marketplace. Acted as Subject Matter Expert on understanding the forces shaping the automotive and tire industry in the United States and Canada. Developed and managed the tools and procedures used for disseminating key marketing data throughout the organization. •Provided insights to the Consumer and Commercial marketing groups regarding key requirements in their forecast processes, improving their accuracy by 12%•Represented Bridgestone in the Tire Market Analysis Committee at the Rubber Association of Canada and the Rubber Manufacturers Association of America, leading the committee workshops for the analysis of current and future industry trends in the tire auto, bus/truck, farm and mining segments•Led a Six Sigma Green Belt project to design a data driven system to manage the Life Cycle of Bridgestone’s product lines by application of the Taguchi Lost Function and the DMADV methodology.•Provided macro forecast analysis of the demand for the Consumer, Commercial and Off The Road Tire industry on a monthly basis and as requested by management•Developed and managed the reports for the US and Canadian tire industry, and the macro economic outlook for the North American economy Minder weergeven Participated in Bridgestone’s Competitive Junior Executive Training program, taking part of rotations in three business units•Completed a Market study to identify crop cycles in Latin America to assess feasibility of region tailored marketing programs for Firestone Agricultural Tires•Designed the process for generating and tracking of government sales, which included the ability of managing the life cycle of government customers•Created the touch points catalogue and inventory for the Bridgestone Firestone Retail and Commercial Operations brand Minder weergeven

  • Senior Industry Analyst

    Jan 2005 - Jan 2008

  • Sales and Marketing Trainee

    Aug 2004 - Jan 2005
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  U.S. Rubber Manufacturers Association

  Jan 2005 - Jan 2008

  Bridgestone Stats Committee Representative

  I represented Bridgestone Americas Tire Operations' in the Stats Committee at the Rubber Manufacturers Association of America , leading economic and market analysis for the automotive industry in the United States.

• 

  Rubber Association of Canada

  Jan 2005 - Jan 2008

  Bridgestone Rep to Stats Committee

  I represented Bridgestone Americas Tire Operations' in the Stats Committee at the Rubber Association of Canada, leading economic and market analysis for the automotive industry in Canada.

• 

  Daimler

  Jan 2008 - Jan 2011

  Strategic Pricing Analyst

  Managed the Pricing Strategy for Vocational Trucks in the United States securing DTNA’s market share leadership. Provided market position input to the Vocational Truck portfolio road map. In charge of the design and quality of pricing information systems•Provided market pricing analysis and recommendations on competitive strategic position as part of the Gate Development Process of three new trucks and six high cost factory installed options•Developed the concession guidelines for DTNA’s trucks and components portfolio, helping to improve truck base model financial contribution by an average of 19.5% in two years•Developed the quarterly sales and marketing programs discounting framework for vocational trucks and components Minder weergeven

• 

  Cox Communications

  Jan 2012 - Dec 2015

  Senior Analyst, Business Pricing

  Provide Strategic Insights regarding Cox Business Portfolio position in the Competitive landscape for B2B Acquisition and Retention strategy. Support planning and execution for Cox Business Pricing Transformation Project, assessing Cox Business Strategic Pricing capabilities, short and long term opportunities to increase revenue; and designing and managing the implementation of key initiatives. •Provided strategic insights to develop Cox Business B2B Acquisition and Retention strategies for SMB segments with a resulting 11% revenue lift•Led and manage together with the Boston Consulting Group the execution of the first rate optimization for business segments. Provided analysis of the potential revenue impact, managing key stakeholders requirements, designing legal and regulatory framework for communication plan, and developing tools and processes necessary for execution and churn risk mitigation exceeding incremental OCF targets by 110% •Designed and implemented the required processes for the transformation of Strategic Pricing activities managing their execution across the organization involving multiple stakeholders Minder weergeven

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  Kumho Tire USA

  Dec 2015 - Sept 2017

  Sales Planning Manager

  Develop and lead the execution of the Sales Strategy for the consumer and commercial U.S. tire market•Develop the annual business plan per sales channel and customer; setting strategic goals for product segments, creating the tactical plan for each region and vertical•Manage the process to create and review the business case for the development of pricing decisions or sales program strategy•Lead and contribute expertise to cross-functional teams to address complex business issues and secure alignment in sales Strategy and execution. Minder weergeven

• 

  Delta Air Lines

  Sept 2017 - now

  Led revenue management efforts for designated markets in the EMEIA Region at Delta Air Lines, optimizing pricing and inventory strategies to drive revenue growth. Collaborated with cross-functional teams to implement data-driven decisions and maximize profitability. •Develop and manage the pricing and market strategy for customers and product mix diversification in achieving a 5% YoY revenue growth, the only top 5 spoke market with positive growth in the entire region•Manage the implementation of the Iberia one pricing and sales strategy framework approach in partnership with our GSA and strategic accounts, beating OA YoY revenue by 26% becoming the 3rd largest belly carrier by revenue in Portugal for the first time Minder weergeven

  • Specialist EMEIA Cargo Revenue Management

    Sept 2022 - now

  • Specialist LATAM Cargo Revenue Management

    Jul 2021 - Sept 2022

  • Senior Analyst Revenue Management Cargo

    Sept 2017 - Jul 2021