Andy Smith

Experience

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  Procter & Gamble

  Apr 2006 - Jun 2010

  - Responsible for growing Braun & Oral B sales in Boots - P&G's largest UK account in Electrical Beauty/Dental. - Combined sales over £100m retail value. - Delivered record sales and share on Braun Female and Male in 2010. - Managed 2 direct reports. - Promoted to Market Strategy & Planning Manager, P&G Professional UK.- Responsible for Homecare P&L growth.- Developed and managed Homecare commercial strategy.- Launched key NPD initiatives incl. Fairy Expert & Febreze Professional. - Key customers: Makro, Booker, Costco, 3663 & Brakes. - Part of the P&G graduate sales programme. - Responsible for 13 key Professional accounts including Bidvest & Brakes.- Delivered 13% growth in 15 months

  • Senior National Account Manager - Boots

    Sept 2009 - Jun 2010

  • Market Strategy & Planning Manager - Homecare

    Jul 2007 - Aug 2009

  • Account Manager

    Apr 2006 - Jun 2007
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  Premier Foods

  Jul 2010 - Sept 2017

  Nov 2013 - Oct 2014 Homepride & Peckish- Delivered significant improvement in brand performance after years of long-term decline through implementation of new pack design, NPD and first TV copy in over 10 years.- Successful Homepride TV ad (Millward Brown, YouGov) drove sales, improved brand image and earned acclaim from Campaign and the Grocer. - Also responsible for successfully launching the #1 Australian rice cracker brand, Peckish, in the UK.Jul 2011 - Oct 2013 Convenience Meals- P&L responsibility for Batchelors (Soup, Pasta, Rice) and Smash.- Combined sales of £140m retail value.- Delivered 6% growth on Batchelors after years of significant decline.- Implemented new pack design, NPD, on-pack commercial initiative & new comms activity. Jan 2011 - Jun 2011Sharwood's Innovation - Delivered breakthrough Sharwood's NPD from concept to launch in 6 months, including: product development input, procurement & supply chain management, pack design, media planning, comms development, P&L development, promotional planning and sales deployment. Jul 2010 - Dec 2010Foodservice Desserts - P&L responsibility for Ambrosia, Bird's and Angel Delight.- Created and delivered 2011/12 brand strategy for Foodservice channel Show less

  • Marketing Controller

    Nov 2014 - Sept 2017

  • Senior Brand Manager

    Jul 2010 - Oct 2014
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  Pet Food UK Ltd

  Sept 2017 - Jun 2019

  Marketing Director
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  Lintbells | Home of YuMOVE

  Dec 2019 - now

  • Chief Commercial Officer (CCO)

    Sept 2024 - now

  • Chief Marketing Officer

    Dec 2022 - Sept 2024

  • Marketing Director

    Dec 2019 - Dec 2022