Nabeel S. Khouri

Experience

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  Azadea Group

  Nov 2001 - Nov 2005

  Central Cashier & Sales
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  Advantages Media Services (Amlak Newspaper)

  Nov 2005 - May 2007

  Client Servicing & Media Manager

  • Developed advertising opportunities by designing marketing plans and strategies, monitoring competitors’ activities, and analysing pricing positions.• Maximised the company brand equity and enhanced the awareness level and optimise the ROI.

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  Aqaba Development Corporation

  May 2007 - Jul 2015

  Executive - Marketing, PR & Media Relations

  • Directed the Marketing and Communications function, overseeing eight team members and a yearly budget, ranging from entry-level to CEO, and collaborated with business development, to recognise and attract potential global investors.• Conducted research, and evaluate opportunities to promote multi-sector investment opportunities, through different Marketing and Communications aspects.

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  Hattlan Media

  Jul 2015 - Sept 2017

  PR Account & Media Training Manager

  • Counselled 3 of the Agency’s clients, and attained day to day PR activities, and contributed to the PR planning strategy and execution.• Deployed media training sessions to Agency’s clients and increased the revenue by 20%.

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  VisitBritain

  Sept 2017 - May 2019

  Marketing & Communications Manager, GCC

  • Managed the Marketing and Communications function in 3 countries (UAE, Saudi Arabic, & Kuwait), through different aspect, positioning Britain as a must-go tourist destination in the GCC market.• Launched ‘Find Your Great Britain’ localised advertising and promotional campaign by delivering relevant and inspirational content to the GCC market, working closely with VisitBritain stakeholders, government agencies, tourism bodies, and 3 local commercial partnerships.• Identified and spearheaded marketing opportunities to grow the visits and spend to Britain, by achieving the annual ROI, to maintain GCC market as the 2nd most valuable inbound market for the UK. • Appointed as a VisitBritain Content Strategy Governance Board, to support the global marketing strategy by using a tailored content for diverse audiences to become the leading digital tourism agency by 2020. Show less

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  Department of Community Development

  May 2019 - May 2022

  Strategic Communications, Corporate Branding, PR & Media

  • Accountable for developing DCD communications strategy and elevating the profile by creating a consistent brand positioning to ensure and achieve effective communication with the social sector in Abu Dhabi.• Supervise the implementation of events and manage DCD corporate identity by creating awareness campaigns.• Build strong working relationships with DCD stakeholders and sustain the integrated communication plans and approach.• Identify and build relations with key media outlets and social media influencers and develop an integrated content calendar with the social sector in Abu Dhabi to ensure the department's key messages and alignment with the stakeholders. Show less

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  Sandooq Al Watan

  May 2022 - Aug 2022

  Media and Communications Lead

  • Responsible for developing an integrated Marketing and Communications Strategy that enriches Sandooq Al Watan’s brand positioning to attain the ROI.• Oversees Sandooq Al Watan’s different communications channels and maintains and increases visibility and reputation.• Cultivate and enhance a meaningful relationship with media outlets, key external role-player, agencies, and stakeholders.• Designing training programs for leaders to improve their public speaking and media interview skills. Show less

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  Invest Northern Ireland

  Jan 2023 - now

  Regional Marketing and Communications Manager - IMEA