Experience

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  Gillette stadium

  Apr 2006 - Dec 2009

  Hawker

  Distributed food and beverage to customers in attendanceMonitored customers' intoxication for future salesSuggested a system for employees to select products that was implementedAssisted in handing out required materials for workMaintained track of sales and cash while working in a crowd setting

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  Umass baseball league

  Mar 2009 - May 2012

  Vice president of marketing
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  By appointment only, inc.

  Dec 2009 - Jan 2010

  Marketing intern

  Generated a list of clients on salesforce.com for potential salesAnalyzed prospective clients in databasesClassified clients into subgroups

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  Housing assignment office

  Jan 2010 - May 2011

  Customer service associate

  Articulate to students the various housing processesPromote campus events to student bodyAdapt information depending on specific casesAuthorize required students wanting to live off-campusCatalogue documents delivered to the office

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  Boston bruins organization

  May 2011 - Sept 2011

  Promotions and marketing intern

  Completed the Hub Buzz, weekly e-newsletterAssisted with email effectiveness evaluationsCoordinated promotional activities including all Bruin's home gamesTrained fall interns on office and game-day responsibilities

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  Global spectrum mullins center

  Sept 2011 - Jan 2012

  Marketing intern
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  Havas media network

  Nov 2012 - now

  As a Director of Investments at Havas Media I lead a team who is responsible for planning and executing cross-channel activations with budgets in excess of $60,000,000 annually for Fidelity Investments. I work closely with our Strategy team as well as our Client to ensure that all activations are meeting both Marketing & Business goals & objectives. Under my leadership, the product lines that I manage have seen the most efficient direct response metrics while also driving statistically significant lifts in both attitudinal and consideration measures. I also make sure that the media we are recommending continues to be innovative to ensure that Fidelity is always ahead of competitors in ways that we activate. In addition to leading multiple product lines for Fidelity Investments, I also assist with New Business pitches as needed. Show less As an Associate Director of Investments at Havas Media planned and executed cross-channel activations with budgets in excess of $60,000,000 annually for Fidelity Investments. I worked closely with my Investments Director, our Strategy team as well as our Client to ensure that all activations are meeting both Marketing & Business goals & objectives. While planning these cross-channel activations, I made sure to utilize historical learnings while also pushing the envelope when it comes to innovation. In addition to leading multiple product lines for Fidelity Investments, I also assist with New Business pitches as needed. Show less As the Supervisor of Digital Investments on the Fidelity Investments account at Havas Media I was the primary person working with the client and media partners to ensure that the plans we put into market would accomplish the business' marketing goals. In addition to planning and executing the digital media plans, I worked closely with my Analytics counterpart to ensure that we were constantly optimizing the campaign to ensure the most efficient performance. Lastly, I managed a team of Planners & Associate Planners to ensure that all necessary back end paperwork and billings were completed in a timely manner. Show less As a Digital Media Planner & Buyer my primary roll was to assist the Supervisor and Director in planning and executing on all Digital Media executions. I was responsible for making sure all Media Plans are reflective of recommendations and budgets. I worked closely with our publisher partners to ensure we were receiving the strongest possible proposals so that we could bring forth strategic recommendations to the client. I also worked with my Assistant Digital Media Planner to ensure that we updated all back end paperwork and billing by the necessary deadlines. Show less

  • VP, Director

    Mar 2024 - now

  • Director, Investments

    Jun 2021 - Mar 2024

  • Associate Director, Digital Investments

    Jan 2019 - May 2021

  • Media Supervisor, Digital Investments

    Jan 2017 - Jan 2019

  • Digital Media Planner/Buyer

    Mar 2014 - Dec 2016

  • Assistant Digital Media Planner/Buyer

    Nov 2012 - Mar 2014