
Timeline
About me
Marketing, Communications, Storytelling | Branding | BU alum
Education

University of southern california
-Film/cinema/video studies aActivities and Societies: Film Business and Film Production Summer 2019

Boston university
2020 - 2024Film/cinema/video studiesActivities and Societies: Honor Student

Collège notre-dame de jamhour
2007 - 2020Baccalaureat in economics and social studies economics and social studies
Cornell university
2022 - 2022Brand management certification program branding completeECornell Certification:- Brand activation - Brand planning - Brand positioning- Brand purpose - Brand strategy - Brand management - Building the brand through influencer marketing
Experience
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Born global (bg)
May 2017 - Aug 2024Storytelling, marketing,and communications- Participated in the first World Biodiversity Forum (WBF) in Davos in 2020 and debuted my film Feeling on the world stage in 2022- Managed social media accounts across Instagram and LinkedIn, enhancing the organization’s online presence and increasing follower engagement.- Created, edited, and produced videos and social media content, showcasing interns, projects, and events held or attended by the foundation.- Participated in the development of the Divinité fragrance line, showcased at the Baccarat store during Art Basel Miami 2022 and the WBF in 2022.- Led the storytelling team on bioculturalism, overseeing creative projects and guiding content development to align with organizational goals.- Directed the summer program as Creative Director, cultivating interns to become artists in residence for the fellowship program.- Contributed to the “Analysis of Consumer Archetypes” team, studying audiences under Dr. Ava Lindberg, a Jungian depth psychologist and president of SunResearch, to provide insights into target audiences. Show less

Guerlain
Jun 2023 - Jul 2023Social media marketing- Created and built a complete communication strategy on how Guerlain can attract and maintain Gen Z customers across various international markets- Participated in product development sessions and seminars- Experienced retail/spa to learn about the consumer experience in a luxury setting.- Participated in meetings with the Singapore, China, and Dubaï branches- Completed rotations throughout every department within the Paris office

Heat cuisine
Nov 2024 - nowCommunication, marketing, and operations
Licenses & Certifications
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Champion organism: capturing creativity
Born global (bg)Sept 2024
Brand management
Cornell universityNov 2022
Languages
- enEnglish
- frFrench
- arArabic
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