Tia Samaha

Experience

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  Born Global (BG)

  May 2017 - Aug 2024

  Storytelling, Marketing,and Communications

  - Participated in the first World Biodiversity Forum (WBF) in Davos in 2020 and debuted my film Feeling on the world stage in 2022- Managed social media accounts across Instagram and LinkedIn, enhancing the organization’s online presence and increasing follower engagement.- Created, edited, and produced videos and social media content, showcasing interns, projects, and events held or attended by the foundation.- Participated in the development of the Divinité fragrance line, showcased at the Baccarat store during Art Basel Miami 2022 and the WBF in 2022.- Led the storytelling team on bioculturalism, overseeing creative projects and guiding content development to align with organizational goals.- Directed the summer program as Creative Director, cultivating interns to become artists in residence for the fellowship program.- Contributed to the “Analysis of Consumer Archetypes” team, studying audiences under Dr. Ava Lindberg, a Jungian depth psychologist and president of SunResearch, to provide insights into target audiences. Show less

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  Guerlain

  Jun 2023 - Jul 2023

  Social Media Marketing

  - Created and built a complete communication strategy on how Guerlain can attract and maintain Gen Z customers across various international markets- Participated in product development sessions and seminars- Experienced retail/spa to learn about the consumer experience in a luxury setting.- Participated in meetings with the Singapore, China, and Dubaï branches- Completed rotations throughout every department within the Paris office

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  HEAT Cuisine

  Nov 2024 - now

  Communication, Marketing, and Operations