Tia Samaha

Tia samaha

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location of Tia SamahaBoston, Massachusetts, United States
Followers of Tia Samaha490 followers
  • Timeline

  • About me

    Marketing, Communications, Storytelling | Branding | BU alum

  • Education

    • University of southern california

      -
      Film/cinema/video studies a

      Activities and Societies: Film Business and Film Production Summer 2019

    • Boston university

      2020 - 2024
      Film/cinema/video studies

      Activities and Societies: Honor Student

    • Collège notre-dame de jamhour

      2007 - 2020
      Baccalaureat in economics and social studies economics and social studies
    • Cornell university

      2022 - 2022
      Brand management certification program branding complete

      ECornell Certification:- Brand activation - Brand planning - Brand positioning- Brand purpose - Brand strategy - Brand management - Building the brand through influencer marketing

  • Experience

    • Born global (bg)

      May 2017 - Aug 2024
      Storytelling, marketing,and communications

      - Participated in the first World Biodiversity Forum (WBF) in Davos in 2020 and debuted my film Feeling on the world stage in 2022- Managed social media accounts across Instagram and LinkedIn, enhancing the organization’s online presence and increasing follower engagement.- Created, edited, and produced videos and social media content, showcasing interns, projects, and events held or attended by the foundation.- Participated in the development of the Divinité fragrance line, showcased at the Baccarat store during Art Basel Miami 2022 and the WBF in 2022.- Led the storytelling team on bioculturalism, overseeing creative projects and guiding content development to align with organizational goals.- Directed the summer program as Creative Director, cultivating interns to become artists in residence for the fellowship program.- Contributed to the “Analysis of Consumer Archetypes” team, studying audiences under Dr. Ava Lindberg, a Jungian depth psychologist and president of SunResearch, to provide insights into target audiences. Show less

    • Guerlain

      Jun 2023 - Jul 2023
      Social media marketing

      - Created and built a complete communication strategy on how Guerlain can attract and maintain Gen Z customers across various international markets- Participated in product development sessions and seminars- Experienced retail/spa to learn about the consumer experience in a luxury setting.- Participated in meetings with the Singapore, China, and Dubaï branches- Completed rotations throughout every department within the Paris office

    • Heat cuisine

      Nov 2024 - now
      Communication, marketing, and operations
  • Licenses & Certifications

    • Champion organism: capturing creativity

      Born global (bg)
      Sept 2024
    • Brand management

      Cornell university
      Nov 2022