
Timeline
About me
R&D Director / Technical Sales Service / Food Ingredients Applications and Solutions
Education

Instituto tecnologico de celaya
1993 - 1999Ingenieria quimica
Universidad de illinois en urbana-champaign, illinois, usa.
2010 - 20102. processing and marketing soybeans for meat, dairy and baking applications i.
Universidad de lujan, buenos aires, arg.
2007 - 2007Tecnología en la producción de lácteos i.
Siebel instituto de tecnología
2010 - 2010Curso de elaboración de cerveza i.
Aib (american institute of baking)
2006 - 2006Curso de panificación i. aib mexico
2008 universidad panamericana (ipade)
2008 - 2008Programa especial de negocios
Universidad anáhuac mexico norte
2024 -Maestria en direccion de operaciones dirección de operaciones
Universidad de la salle bajío, a.c.
2008 - 2010Maestria admnistracion
Universidad de la salle bajío, a.c.
-Maestría en administración de empresas
Experience

Ingredion incorporated
Feb 2004 - Sept 2011Technical Service responsable for Brewering, beverages, confectionary segments Sales responsable for beverages, Brewering, confectionary and corrugate segments. Training customers to use our ingredientIdentified and new Business development.Attend and solve complainsSupport to Sales person
Senior Technical Manager
Nov 2010 - Sept 2011Regional Sales Manager
Mar 2010 - Apr 2011Technical Service Engineer
Feb 2004 - Feb 2010

Sensient technologies corporation
Sept 2011 - May 2012Savory category manager• Main Responsibilities: Lead the growth of the business in the savory products and ingredients category, including seasonings, flavors, and delicious flavor enhancers such as hydrolyzed vegetable proteins and yeast extracts.• Develop new products and applications in the savory segment.• Design, create, and execute strategies for the category.• Search for and implement technologies from other regions of the group.• Train the sales team about the products and their applications.

Vepinsa ingredientes sapi de cv
Jul 2012 - Dec 2013Sales, marketing and r&d director• Indumex is a Mexican company dedicated to obtaining ingredients derived from corn through a unique and patented technology worldwide. It offers differentiated and natural products. • Main responsibilities: Lead sales in the food, animal nutrition, and industrial sectors for Mexico and the United States.• Research and Development (R&D) and application laboratory departments.• Directing marketing strategies.• Participate as a member of the corn purchasing committee.• Team in charge: Direct supervision of 6 employees. Show less

Ingredion incorporated
Jan 2014 - Apr 2018Applications and r&d manager• Main responsibilities: Lead the Ingredion Idea Labs® Mexico Innovation Center, one of the 32 Ingredion innovation centers worldwide. https://www.ingredion.com/na/es-mx/resolviendo-desafios/innovando-con-idealabs.html• Develop new products and applications for Mexico and Central America's food and industrial business.• Lead local and global innovation projects, providing technical support for customers to scale up new products.• Validate new technologies and alternative raw materials.• Provide technical training to the Go-to-Market team.• To deal with complaints related to the functionality of the products.• Coordinate and participate in innovation days for our customers.• Develop food prototypes for trade fairs and exhibitions.• Adapt ingredient solutions from other regions to the needs of the Mexican market.• Team in charge: Direct supervision of 10 employees. Show less

Unilever
Apr 2018 - Jun 2019Head of r&d spreads manager latam•Main responsibilities: Lead the Research and Development (R&D) department for margarine and spreads brands, including Primavera, Iberia, I Can't Believe It's Not Butter, Flex, Carrancedo, Rama, Becel, ProActive, Mirasol and La Perfecta.• Focus Areas: Product Innovation and Renewal, Formulation, New Technology Implementation, Packaging Development, Regulatory Compliance, Nutrition, Chefmanship, Customer Technical Knowledge (CTI), and Productivity Improvement.• Hierarchical report: Reported to the Vice President of R&D, John Verbakel, based in the Netherlands, and, in a matrix way, to the CEO of Latin America, Dieter Holtz.• Collaboration with the marketing team to develop product concepts, elaborate storytelling, and plan new product launches.• Interaction with the supply chain: Coordinating the scalability of new products and renewals, constantly searching for alternative suppliers, collaborating with the engineering area to adopt new technologies, and establishing strategic alliances.• Team in charge: Direct supervision of 6 collaborators in Mexico, Brazil, and Colombia. Show less

Dawn foods global
Jun 2019 - Jan 2025R&d director latam• Main responsibilities: Establish and deploy the strategy of Innovation and product renewal, formulation, implementation of new technologies in Bakey, productivity improvement, packaging development, regulatory compliance, sensory analysis, and management of the innovation process (Stage Gate).• Hierarchical report: Reported to the Commercial Vice President in Mexico, Ricardo Cagigao, and, in a matrix way, to the Global Director of R&D, Johan Sanders, in the Netherlands.• Head of the Dawn Latam Innovation Center: https://www.dawnfoods.com/mx/quienes-somos/latam-innovation-studio• Member of the Productivity, Alternative Sourcing, and Global R&D committees.• Interdepartmental Collaboration: Active interaction with Brand Marketing, Commercial Marketing, and Market Research to develop launch concepts and create value propositions that drive sales.• Coordination with the supply chain: Collaboration in the scalability of new products and renewals, searching for alternative suppliers, and joint work with the engineering area to adopt new technologies and identify strategic partners.• Team in charge: Direct supervision of 9 employees. Show less
Licenses & Certifications
- View certificate

Cómo hablar para que te escuchen
LinkedinDec 2024 - View certificate

Coaching para ventas
LinkedinJan 2025 - View certificate

Aprende linkedin premium career
LinkedinJan 2025 - View certificate

Cómo medir la eficacia de tu fuerza de ventas
LinkedinJan 2025 - View certificate

Cómo medir el rendimiento de tu equipo
LinkedinDec 2024 - View certificate

Inglés de negocios: desarrolla tu argumento de ventas
LinkedinDec 2024 - View certificate

Fundamentos de la gestión de proyectos
LinkedinMay 2023 - View certificate

Change management tips for individuals
LinkedinNov 2024 - View certificate

Change management tips for leaders
LinkedinNov 2024 - View certificate

Consejos de 2 minutos para los altos cargos del liderazgo
LinkedinNov 2023
Languages
- inIngles
- esEspañol
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