Sneh Joshi

Experience

• 

  I.E.S. college of architecture

  Jul 2006 - Apr 2012

  Student

  Graduated as a Bachelor of Architecture

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  M/s Kurade and associates

  Nov 2010 - Feb 2011

  Trainee

  Interned for 4 Months (2010-2011). Project worked on Sahar Plaza- Andheri (Commercial complex).This includes Working Drawings, Site visits and inspection.Prepared Bills of Quantity for various tenders for J.P. Enterprise.Have prepared schematic toilet design draft for a rural school at Varetha, Kheralu district, Gujarat.

• 

  Access Architects

  Nov 2011 - Apr 2012

  Architect

  Architecture Internship.

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  FCB Interface

  Jan 2012 - May 2015

  Brands Handled-NIVEA India-NIVEA MEN-Trois Kitchen and Wine Bar-Mahindra Powerol-Club Mahindra-Sundrop (AgroTech)-Saboro (Mahindra’s fruit chain)Key Campaigns:The DIY Code (NIVEA MEN): Digital campaign and web video series aimed at changing the behaviour of Indian men. NIVEA Whitening campaign: A 360 degree digital campaign for the NIVEA Whitening body lotion launch in India that created product awareness in an interactive manner and effectively used online channels to drive sampling.Trois Kitchen and Wine Bar Bloggers’ night: A successful launch activity that convinced bloggers from Mumbai and Pune to travel to Pune for the opening night of the restaurant, that then resulted in online chatter about the same. (Influencer Marketing) Show less

  • Digital Servicing/Social Media Marketing (Jr. Account Executive)

    Aug 2012 - May 2015

  • Social Media Executive

    Jan 2012 - Jan 2015
• 

  Raja Aederi consulatants pvt. Ltd.

  Apr 2012 - Jun 2012

  Architect

  Worked as a Jr. Architect

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  Grey

  May 2015 - Nov 2015

  Sr. Account Executive

  Roles FulfilledUnderstanding client marketing needs and converting them into creative briefs, writing content for brand assets.Managing Brands’ Digital and Social Media Communities. (Generating engaging content, creating brand & content strategies, making Facebook media plans, creating analytics reports for campaigns and social engagement)Brands managed -Star World Premiere-Star World-Cadbury Dairy Milk Silk-Quikr.com-Shaze-ZO Rooms-SonyLIV-LIV SportsKey Campaigns:-Shaze: (Ongoing): Shaze’s campaign #AgainstLabels launched on digital, print and social media. Generated ideas for the launch and sustenance. Used Tinder as a platform for content push.-Cadbury Dairy Milk Silk (Bubbly) (Ongoing): Digital launch of new variant of Silk, Bubbly. Generated ideas for the launch campaign. Worked on copy/content for social media assets. -Quikr (Cars) (Ongoing): Quikr launched the new cars vertical. Worked on content ideas and copy for the launch campaign. Show less

• 

  Dentsu Webchutney

  Dec 2015 - Dec 2016

  Digital Content Strategist

  Social Media Lead on Red Bull. Covered Red Bull's CSR activity (Wings for Life World Run 2016) in Ahemdabad.Currently, spearheading the Red Bull Soapbox Race 2016 campaign.The madness has begun. Be a part of it, if you will. www.redbullsoapboxrace.com

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  Jack in the Box Worldwide

  Dec 2016 - Sept 2017

  Business Manager
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  Freelance

  Jan 2018 - Feb 2021

  Design Production Assistant

  Production Design and Art Direction for Films

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  Endemol Shine India

  Dec 2020 - now

  Leading a team of Associate Producers and Designers to oversee the Development processes.Networking and Relationship Management with existing and potential talent and stakeholders like Showrunners, Writers, Directors, Content Acquisition Partners, Format Owners - Nationally and Internationally.Scripted Reviewing Scripts, Treatments and Pitches to shortlist for Senior Leadership approval.Scouting, Identifying and Adapting Books, Audio Books and Home Grown Ideas into Show Formats for OTT Platforms.Working with Writers to Develop Stories and Scripts for Series and Feature Films, Creating Series’ Bibles (Story Development, Character Arcs, Episodic Beats etc.)Assisting with an overview of all creative aspects of Series and Feature Film Development and Production.Conducted research of market information and industry trends.UnscriptedCreating Original IP for Endemol Shine India.Identifying & Adapting Formats from International Markets for India.Creating the Pitch and Positioning for Shows for OTT and across the GEC (Star Plus, Zee, Sony, Colours etc.), Niche (MTV, Snapchat, Glance. etc) and South market (Sun Network, Asianet, Aha etc.)Created Content for New Businesses; Tourism, Sports, Digital and Brands (Tinder, Byjus, Amazon E-commerce etc.) Show less Scripted Reviewed Scripts, Treatments and Pitches to shortlist for Senior Leadership approval.Worked with Writers to Develop Stories and Scripts for Series and Feature Films, Created Series Bibles and provided local creative insights in relation to would likely appeal to the Indian audience. (Story Development, Character Arcs, Episodic Beats etc.)Assisted with an overview of all creative aspects of Series and Feature Film Development and Production.Conducted research of market information and industry trends.Unscripted Identified & Adapted Formats from International Markets for India.Curated Potential Casting For Ample Content Generation. Show less

  • Creative Consultant

    Jan 2023 - now

  • Executive Producer - Star Vs. Food - Survival

    Apr 2023 - Jul 2023

  • Executive Producer - MasterChef India S7

    Jul 2022 - Mar 2023

  • Senior Associate Producer

    Jan 2022 - Dec 2022

  • Associate Producer

    Dec 2020 - Dec 2021