Barbara Marconi Martins

Experience

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  Banco do Brasil

  Jan 2009 - Dec 2009

  Import Intern

  Analyze and implement new import contracts throughout the bank’s system. Detect and resolve discrepancies between the bank exchange table and the brokers.

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  GENERAL BRANDS DO BRASIL S/A

  Jan 2011 - Jul 2011

  Foreign Trade Analyst

  o Exporting and importing operational processes, from business analysis (marketing, costs, prices, incoterms, deadlines, among others) to managing client portfolio, relationship with sales representatives and customs brokers.o Manage the import process of the first Danone’s premium waters (Evian and Badoit) containers to be shipped in Brazil.o Develop the marketing and distribution plan.o Contacts with Danone partners in Mexico and France to establish a good flow for the processes of shipping. Show less

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  China Trade Center

  Sept 2011 - Apr 2012

  Foreign Trade Analyst

  Import textile and clothing accessories from China, negotiating with the client in Brazil and suppliers abroad. Managing all the ship documents and importation process.

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  Boo-box

  Apr 2012 - Sept 2013

  Account Executive

  o Develop media plans and proposals for direct advertisers and agencies with boo-box's Programmatic Behavioral Targeting solutions and create special projects for brands with social media influencers.o Work with product, marketing and technology teams to build scalable solutions.Doubled the monthly investment of my portfolio, exceeding the revenue goal YOY.

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  PR Newswire

  Oct 2013 - Jul 2014

  Account Manager

  o Manage accounts and PR agencies to grow the volume of Press Release launches and increase their Media Monitoring (Clipping) scope. o Negotiate incremental investments and contract renews. Generated +35% on incremental revenue from existing accounts/contracts and were responsible for 90% of the revenue from new accounts in the first quarter of the year (2014).

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  IgnitionOne

  Nov 2014 - Aug 2015

  Account Executive

  Develop and present personalized digital marketing plans for prospects and existing clients, leveraging IgnitionOne's programmatic services (DSP, Website Personalization, DMP, Attribution and Search Bid Manager) to retain campaigns and grow accounts on a quartely basis.

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  Criteo

  Sept 2015 - Jan 2020

  o Advise large advertisers (such as Mercado Livre , Dafiti, Lojas Renner, Centauro, Santander, Voe Gol, Webmotors, Zap/Viva Real, among others) on Criteo's solutions across display, video, mobile and app to help them connect with their audiences online and grow their business.o Relationship with key client decision-makers including C-level executives, providing strategic consultation and support.o Present data, insights and business reviews to help clients with important decisions.o Work cross-functionally with analytics and technical teams to build scalable solutions.Co-Creation of the Agency Workshop and Certification Program. Show less

  • Sr. Account Manager - Large Accounts

    Nov 2017 - Jan 2020

  • Sales and Account Manager - Mid Market

    Sept 2015 - Nov 2017
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  Adjust

  Jan 2020 - May 2021

  Sales Manager LATAM

  o Top 1 Sales Rep Americas in 2020 in revenueo Close new Key Accounts, negotiate proposal values and contract terms, product scope, leading the onboarding of new accounts and managing the relationship, business strategies and technical aspects with the client, throughout the period of the contract. Cross-selling, Upselling and retention.o Major Wins: Unidas; Loggi, Grupo Recovery, Serasa Experian, Kyte, Opala Studios, Liv Up, Transatlántica Compañía Financiera (Reba); Banco del Sol

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  TikTok

  May 2021 - now

  For 2 and a half years, managed Ambev / AB InBev and grew the account to be among the top 4 advertisers in Latam.Also managed other accounts such as O Boticario, Heinz, Kimberly Clark, Johnson & Johnson, BRF and Embelleze. Overachieved bi-monthly and quarterly quotas. Built relationships at all levels within the accounts and their respective ad agencies. Built customized projects in collaboration with other areas and outside partners.Worked with cross-function teams such as Creative, Brand Strategy, Sales Ops, Customer Solutions, Policy, Ad Ops, Agency, Finance. Show less

  • Sr Business Partnership Manager

    Jan 2025 - now

  • Business Partnership Manager - Performance (Retail & Education)

    Jul 2024 - Dec 2024

  • Business Partnership Manager - CPG

    May 2022 - Sept 2024

  • Agency Partnership Manager

    May 2021 - Apr 2022