
Devrim Umut Aslan
Marketing Manager

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About me
PhD, Senior Lecturer, Lund University & University of Borås
Education

Boğaziçi University
-Bachelor Sociology
Lund University
2013 - 2021PhD Candidate Department of Service Management and Service Studies
Durham University
2018 - 2018Visiting PhD Candidate Human Geography
University of Gothenburg
2017 - 2017Visiting PhD Candidate Centre for Consumer Research
Lund University
2008 - 2010Masters Applied Cultural Analysis
Experience

Orient Translation Services
Jan 2007 - Dec 2007Marketing ManagerUpon the company's establishment, I was responsible for expanding the international B2B customer database through innovative marketing techniques and maintaining professional relationships thereafter.

Casino Cosmopol
Sept 2008 - May 2013Croupier, Back-up InspectorAs a croupier, I dealt a wide variety of table games to customers. In my role as an inspector, I was responsible for overseeing a 'pit' consisting of two tables, ensuring a safe, fair, and enjoyable gaming experience.Working in such a unique environment allowed me to develop valuable skills, including handling tasks in a high-stakes setting, managing crisis situations, working effectively during unconventional hours, and navigating social and cultural dynamics among individuals with vastly different educational, economic, and cultural backgrounds. Show less

Lund University
Jun 2013 - Jun 2021Doctoral ResearcherDissertation work: Aslan, D. U. (2021). Praxitopia: How shopping makes a street vibrant. Lund University.My dissertation project centered on a qualitative research study examining shopping activities along a local shopping street in Helsingborg. The study sheds light on various modes of shopping on these streets, exploring how these enactments co-constitute the streets and contribute meaningfully to the urban fabric. It makes a distinct contribution to both the theoretical and empirical refinement of shopping geographies from a sociocultural perspective, as well as to the field of town-center management. Throughout this exploration, the study actively engages with practice theory, offering a robust conceptual framework for analyzing everyday activities. The primary method employed was video ethnography, selected for its ability to dynamically and simultaneously capture shopping activities, shoppers’ reflections, the sensory-material environment of the street, and the movement within it. Show less

Helsingborgs stad
Jun 2013 - Apr 2017Retail AnalystAlongside my position as a doctoral researcher at the university, I worked part-time as a retail analyst for the City of Helsingborg. My role involved building a knowledge base to inform future policies aimed at fostering a sustainable urban retail environment. During this period, I conducted commissioned research on various topics, including 'Shopping Destinations for Christmas Shopping,' 'Shopping Activities and Motivations on the Upmarket High Street,' 'Multichannel Retailing Among Independent Retailers in the City Center,' 'Shopping Destinations and Motivations in the Countryside,' 'Shopping Activities, Motivations, and Practices in the Region,' and 'Sustainable Retail and Consumption in a Mid-Sized City.' Some of this work has been published as part of the book Handelsstad i förvandling. Show less

Service management och tjänstevetenskap, Lunds universitet
Jul 2021 - Jan 2022ResearcherI conducted video-ethnographic research as part of the interdisciplinary research project Marine Food Resources for New Markets. The project explored sustainability, marine food, and the circular economy, aiming to develop sustainable and secure processes that facilitate the flow of sustainable consumption practices along the entire chain, from raw material to consumer.

Lund University
Jan 2022 - Jun 2024LecturerI have taught a variety of courses in the Departments of Fashion Studies, Cultural Studies, and Service Management and Service Studies.

Lund University
Aug 2024 - nowSenior LecturerI teach various courses on consumption, retail, and services at both the bachelor's and master's levels. Additionally, I am part of a research group exploring the enablement of circular retail and consumption in the fashion sector, with a particular focus on valuation processes across different sites and actors.

University of Borås
Mar 2025 - nowSenior Lecturer, Department of Business Administration and Textile Management
Licenses & Certifications

Svenska B - Behörighetsgivande utbildning i svenska
Malmö UniversitySept 2009
Volunteer Experience
Executive board member of Lund section
Issued by SULF (The Swedish Association of University Teachers and Researchers) on Apr 2019
Associated with Devrim Umut AslanActor, Organiser
Issued by BGST - Bogazici Performing Arts Ensemble on Jan 1998
Associated with Devrim Umut AslanVice chairperson
Issued by SDR - Social Sciences Doctoral Student Council on Sept 2016
Associated with Devrim Umut AslanChairperson
Issued by Social Science Doctoral Student Council (SDR) on Sept 2017
Associated with Devrim Umut Aslan
Languages
- tuTurkish
- enEnglish
- swSwedish
- geGerman
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