Sahil Bhojwani

Experience

• 

  MakeMyTrip

  Dec 2015 - Oct 2019

  Category Marketing Manager

  Owned end-to-end growth for assigned categories, including P&L management and driving app/website traffic. Delivered business growth through effective sales promotions, campaign management, and meticulous analysis of GMV, orders, and margins. Earned multiple awards for outstanding performance and KPI achievement.Category Management, P&L Ownership, Sales Promotion, Funnel Growth, Marketing Campaigns

• 

  OYO

  Nov 2019 - Jul 2020

  CRM Marketing Manager

  Managed CRM campaigns for OYO’s app and executed meta search marketing strategies for over 26,000 hotels. Spearheaded traffic generation initiatives, implemented promotional campaigns, and optimized internal marketing processes for better resource allocation.CRM Marketing, Meta Search, Traffic Generation, Campaign Optimization, Data Analytics

• 

  Airtel

  Jul 2020 - Sept 2021

  Growth Marketing Manager | Wynk Music & Airtel Xstream App

  Enhanced user engagement and retention for Airtel Xstream OTT platform through segmented campaigns and personalized communication. Designed cross-channel marketing campaigns including push, email, and audio ads, achieving retention rates of 61% and significant conversion uplift during key campaigns.OTT Marketing, User Retention, Cross-Channel Campaigns, Personalization, A/B Testing

• 

  Namshi.com

  Jun 2021 - Jun 2023

  CRM LEAD

  Led CRM efforts to drive revenue growth and user engagement, achieving a 2x increase in revenue contribution from the CRM channel. Developed annual CRM roadmaps, implemented lifecycle campaigns with CleverTap, and restructured automated triggers for optimal user retention. Recognized with consistent performance ratings for exceeding expectations.CRM Strategy, Revenue Growth, Lifecycle Campaigns, User Retention, CleverTap

• 

  Alshaya Group

  Feb 2023 - Mar 2024

  Senior Manager - CRM & Loyalty

  Driving CRM strategies to deliver a seamless customer experience for 70+ international brands across 5+ markets. Implemented multi-channel lifecycle journeys and optimized omni-channel communications via Email, SMS, WhatsApp, and Push Notifications. Conducted A/B testing to enhance campaign performance, achieving 3x growth in conversion rates through innovative approaches.CRM, Lifecycle Marketing, Omni-channel Communication, A/B Testing, Loyalty Programs

• 

  STARZPLAY

  Mar 2024 - now

  Customer Lifecycle & Retention Lead

  Leading subscriber retention, engagement, and content consumption for Starzplay E&, a leading SVOD platform in MENA, majority-owned by e&’s E-Vision and ADQ (57% stake). Driving churn management, win-back campaigns, and personalized content strategies to enhance user experience and maximize LTV. Leveraging Martech platforms like CleverTap to automate CRM workflows and optimize