Xindy Choo

Experience

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  YB Wong Chen (P104 Kelana Jaya)

  Jan 2016 - Feb 2016

  Research Intern

  • Researched and summarized notes on the TPPA for MP’s presentations in parliament, party meetings and press conferences• Communicated with local constituents and handled complaints• Gained exposure and knowledge of local politics

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  Star Media Group Berhad

  Dec 2016 - Feb 2017

  Journalism Intern (R.AGE)

  • Assisted journalists in research, transcriptions and interviews• Wrote weekly stories for print and online • Managed social media accounts and website

• 

  Silver Mouse

  Feb 2018 - Jun 2020

  • Increased followers and engagement of clients’ Facebook and Instagram pages with strategic content planning and creation • Creative copywriting for social media, blogs and marketing collaterals • Boosted brand awareness and conversions with Google, Facebook and Instagram ads. Managed media budgets and optimised ads with data-driven digital marketing strategies• Conceptualised and produced client and in-house videos. Organised project timelines, managed budgets, wrote scripts, cast talents and directed shoots• Increased brand awareness with influencer marketing. Recruited and managed influencer campaigns for clients including Tik Tok and Watsons• Designed and conducted Social Media Workshops for L’Oreal Professionnel hair salon owners across Malaysia, teaching them content and digital marketing strategies to grow their businesses Show less

  • Account Manager

    Jan 2020 - Jun 2020

  • Social Media Consultant

    Jun 2018 - Dec 2019

  • Content Writer

    Feb 2018 - May 2018
• 

  WE Communications

  May 2021 - now

  1. Client Consulting and Management- Day-to-day POC, nurturing ongoing client relationships with strategic counsel on social and content strategy best practices2. New Business Development:- Co-lead and present new business development proposals with an integrated team of strategists, social media specialists, and creatives- Drive client development, scope definition, and onboarding processes for new clients 3. Team Management - Line manage interns, setting learning goals, onboarding milestones and conducting 1 to 1 sessions to assess their progress and growth- Mentor junior team members in 1 to 1 mentorship sessions to identify and empower areas of career growth - Conduct proactive team resource allocation and planning with line manager 4. Project and Financial Management- Manage project finances, including scope definition, paperwork setup, and monthly recon of credits and scope consumption - Spearheaded project management initiatives with smart tools such as Trello which streamlined and optimized project workflows. - Closely collaborate with internal and external stakeholders on timeline, brief requirements, feedback and deadlines5. Social Counsel and Content Strategy- Developed and executed comprehensive integrated content strategies for B2B (NCS, SAP) and B2C (SKM, SUSS) clients for brand awareness, thought leadership and employer branding objectives- Oversee and guide junior team members on monthly content planning and copywriting on major social platforms 6. Performance Marketing- Devised and executed paid media plans on platforms such as LinkedIn, Facebook, TikTok, and Google- Launched lead generation and conversion campaigns, optimizing ad performance to drive quality leads for clients, informed by regular monitoring, analysis and insights. Show less

  • Client Manager

    Nov 2023 - now

  • Senior Client Executive

    May 2022 - Nov 2023

  • Client Executive

    May 2021 - May 2022