Michael Xing

Experience

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  ASM Assembly Systems

  Jul 2013 - Nov 2017

  Sales & Market Development - South & East China• Sold ASM AS SMT machines, lines, and solutions, with a focus on expanding market share and customer base in East China.• Supported the development of regional sales strategies and provided weekly sales forecasts via ERM.• Delivered regular sales reports and managed quotations, leading contract negotiations with customers.• Coordinated delivery, shipment, and sales promotion activities to ensure smooth operations.• Surveyed market potential and collaborated with Product Management and Marketing teams on new equipment development to meet customer needs. Show less Data Utilization & Product Marketing Expertise• Data Analysis & Market Insights: Collected and analyzed customer feedback, market trends, and satisfaction metrics to guide solution improvements. Conducted competitor monitoring and used internal, import, and industry data to support sales strategy development and gain comprehensive market insights.• Product Marketing Skills: Provided daily sales support, including product introductions, proposal feasibility studies, cross-department collaboration, and competitor analysis.• Marketing Communications (MarCom) Support: Contributed to MarCom efforts through newsletters, monthly tips, customer feedback, and website monitoring to enhance market engagement. Show less Professional Sales & Marketing Training in Munich HQ• Received comprehensive training in SIPLACE product portfolio from a sales perspective, solution development, and SMT processes.• Hands-on experience in machine production, electronic production, repair, maintenance, and operation.• Gained proficiency in sales processes, competition monitoring, and Industry 4.0 advancements.• Engaged in event preparation and intercultural training to enhance communication in global markets.• Completed German language lessons. Show less On-Site Technical Support & Customer Engagement• Troubleshooting & Installation: Provided rapid troubleshooting, machine installation, and on-site operation and maintenance training. Ensured smooth production by optimizing performance and keeping the line running efficiently.• Customer Feedback Collection: Gathered first-hand user feedback to identify areas for improvement and shared insights with relevant departments for next-generation product enhancements.• Customer Satisfaction Management: Managed customer expectations and ensured high-quality service to maintain and improve overall customer satisfaction. Show less

  • Global Key Account Sales Manager

    Jan 2015 - Nov 2017

  • Global Sales and Marketing Trainee

    Sept 2014 - Dec 2014

  • Global Sales and Marketing Trainee

    Mar 2014 - Aug 2014

  • Global Sales and Marketing Trainee as Field Service Engineer

    Jul 2013 - Feb 2014
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  Viscom AG

  Nov 2017 - Apr 2020

  Regional Sales Manager, Great China

  • Led sales efforts and distribution network for Viscom 3D inspection solutions, encompassing hardware, software, and system integration across Greater China.• Achieved sales targets by developing and managing an extensive distribution network in East China, including identifying, assessing, and qualifying new distributors, and motivating existing ones.• Identified new market opportunities and developed customer relationships. Led cross-functional teams to secure new projects by managing project evaluation, allocation, and follow-up, as well as providing technical and commercial support.• Managed sales pipeline, guiding sales representatives and distributors to ensure lead follow-up and successful contract closures. Oversaw daily sales activities, delivering timely sales reports and coordinating with technical support for customer and distributor needs.• Participated in domestic and international trade fairs and marketing events, collaborating with product management and marketing teams to assess market potential and contribute to new equipment development. Show less

• 

  Europlacer (Shanghai) Co., Ltd.

  Apr 2020 - now

  General Manager - Private Business Sector

  In charge of Europlacer China Company, responsible for all aspects of the business in China, especially for customers in Private Business Sector.Key responsibilities:• Manage Europlacer China team, Develop and grow Europlacer's operation in China.• Optimize the sustainable growth of its business in China via complementary direct and third-party channel.• Drive the business growth with Europlacer Wide Management Team and focus on the market and customer requirements in China for the entire group.• Develop and manage key customer relationships through efforts of the Sales team.• Negotiate on behalf of the company for all kinds of cases in China with proper etiquette and business practices;• Provide ongoing training, coaching, mentoring and development for Europlacer China team to achieve business targets.• Oversee the domestic sales and export/ import affairs.• Liaise with local authorities as necessary. Show less