Audrey Cohu

Experience

• 

  Focal-JMlab

  Apr 2014 - Jul 2014

  Digital Project Manager (Intership)

  4 months internship in the digital communications team:- B2B and B2C newsletters management- Graphic design for the website and social networks- Photography editing- UI design- Website administration (Prestashop)- Web integration (HTML, CSS)

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  Gojob

  Dec 2015 - Apr 2018

  In charge of the marketing strategy and representative of the users:- Benchmark- UX research- Product management (POC & MVP)- CRM management (Salesforce)- Partnership development (Pôle Emploi, Missions Locales,..)- Content creation- Digital marketing campaigns management- Events planning (team buildings, job datings,..) Development of the product, marketing and commercial strategy (employee #4)

  • Product Marketing Manager

    Jun 2017 - Apr 2018

  • Junior Product Manager

    Dec 2015 - Jun 2017
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  Malt

  Apr 2018 - May 2019

  Salesforce Administrator & Product Manager

  Freelance activities from overseas:- Salesforce Sales Cloud administration and optimization for 5 French customers- Process automation- Digital marketing for a restaurant in Perth, Australia

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  Carnet Vertical

  Apr 2018 - Mar 2019

  Travail and Climbing Blogger

  Production of photo and video documentaries about outdoor climbing during a one year trip in Australia, New-Zealand, Philippines and Indonesia. In partnership with Décathlon Nice, Simond Chamonix, Millet Mountain, Sea To Sumit

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  Voyage Privé

  Jun 2019 - Aug 2020

  Product Manager

  Personalization of the user experience thanks to data science in order to increase the conversion rate:- Implementation of new features using AI for personalizing the user experience (+17% of searchs for domestic travel thanks to a new geolocalization feature, +2% of conversion rate for the French travelers thanks to personalized recommandations)- Roadmap management for the "Conversion" team- Scrum rituals animation, users stories writing, implementation of KPI and data analysis- UX research Show less

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  Gojob

  Nov 2020 - Oct 2023

  In charge of CRM (Customer Relationship Management) for the B2C users and content delivered across all communication channels:- Design and optimization of personalized multi-channel communication programs on Salesforce Marketing Cloud for increasing engagement and build user loyalty- Data analysis- Design of exceptional marketing operations for increasing staffing capacity in shortage areas- Management of one person in charge of content creation, social media and e-reputation- User research Show less

  • CRM & Content Manager

    Jun 2021 - Oct 2023

  • Content Marketing Manager

    Nov 2020 - Jun 2021
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  Decathlon Outdoor

  Nov 2023 - now

  CRM Manager