Audrey Cohu

Audrey Cohu

Digital Project Manager (Intership)

Followers of Audrey Cohu1000 followers
location of Audrey CohuGreater Grenoble Metropolitan Area

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  • Timeline

  • About me

    CRM Manager @Decathlon Outdoor

  • Education

    • Université Grenoble Alpes

      2012 - 2014
      DUT Internet and Multimedia

      Activities and Societies: Member of the students board 2013/2014 Graphic design and web development (HTML, CSS, SQL, PHP, JS). Specialization in community management.

    • Montpellier Business School

      2015 - 2017
      Programme Master Grande Ecole Entrepreneurship

      Master in management. Specialization in social entrepreneurship.

    • Université Jean Monnet Saint-Etienne

      2014 - 2015
      Licence Information and Communication Major de promotion

      Activities and Societies: UJM Workshop - Organization of an exchange program between UJM and a Scottish university. Human sciences. Specialization in digital communications.

  • Experience

    • Focal-JMlab

      Apr 2014 - Jul 2014
      Digital Project Manager (Intership)

      4 months internship in the digital communications team:- B2B and B2C newsletters management- Graphic design for the website and social networks- Photography editing- UI design- Website administration (Prestashop)- Web integration (HTML, CSS)

    • Gojob

      Dec 2015 - Apr 2018

      In charge of the marketing strategy and representative of the users:- Benchmark- UX research- Product management (POC & MVP)- CRM management (Salesforce)- Partnership development (Pôle Emploi, Missions Locales,..)- Content creation- Digital marketing campaigns management- Events planning (team buildings, job datings,..) Development of the product, marketing and commercial strategy (employee #4)

      • Product Marketing Manager

        Jun 2017 - Apr 2018
      • Junior Product Manager

        Dec 2015 - Jun 2017
    • Malt

      Apr 2018 - May 2019
      Salesforce Administrator & Product Manager

      Freelance activities from overseas:- Salesforce Sales Cloud administration and optimization for 5 French customers- Process automation- Digital marketing for a restaurant in Perth, Australia

    • Carnet Vertical

      Apr 2018 - Mar 2019
      Travail and Climbing Blogger

      Production of photo and video documentaries about outdoor climbing during a one year trip in Australia, New-Zealand, Philippines and Indonesia. In partnership with Décathlon Nice, Simond Chamonix, Millet Mountain, Sea To Sumit

    • Voyage Privé

      Jun 2019 - Aug 2020
      Product Manager

      Personalization of the user experience thanks to data science in order to increase the conversion rate:- Implementation of new features using AI for personalizing the user experience (+17% of searchs for domestic travel thanks to a new geolocalization feature, +2% of conversion rate for the French travelers thanks to personalized recommandations)- Roadmap management for the "Conversion" team- Scrum rituals animation, users stories writing, implementation of KPI and data analysis- UX research Show less

    • Gojob

      Nov 2020 - Oct 2023

      In charge of CRM (Customer Relationship Management) for the B2C users and content delivered across all communication channels:- Design and optimization of personalized multi-channel communication programs on Salesforce Marketing Cloud for increasing engagement and build user loyalty- Data analysis- Design of exceptional marketing operations for increasing staffing capacity in shortage areas- Management of one person in charge of content creation, social media and e-reputation- User research Show less

      • CRM & Content Manager

        Jun 2021 - Oct 2023
      • Content Marketing Manager

        Nov 2020 - Jun 2021
    • Decathlon Outdoor

      Nov 2023 - now
      CRM Manager
  • Licenses & Certifications