
Timeline
About me
Marketing Strategy | Creative Direction | Product Development
Education

Smun 22 bandung, west java indonesia
1997 - 2000.webp)
Institut teknologi nasional (itenas)
2001 - 2006S1 visual communication designالأنشطة والجمعيات:Minister of Entrepreneurship of SENAT KM ITENAS, Chairman of Photography Unit ITENAS, Member of IMADjI (FSRD Collegian United) Selected Exhibition :- OTARI Community Group Exhibition at Good Design and Academic Award, Bandung (2006)- "Jiwa yang berbicara, Membicarakan Jiwa" OTARI Group Exhibition at TRL Bar, Bandung (2005)- "Fashion Photography" Universitas Pasundan Bandung (2003)- "Imaginary Box" for BANPT (Akreditasi DKV ITENAS)- "Art and Technology" Exhibition TPB FSRD ITENAS (200)
Experience

Intitek virtulindo mandiri
Feb 2006 - Dec 2008Assistance design manager- Develop Content promotion storytelling - Develop wireframe, UI/UX for website and mobile application- Motion graphics, video editing, and sound design for all promotion material - Color grading, scoring sound and preparing the final material for studio mastering- Cooperate with content developer officer and IT engineer to manage all content match to technical requirement

Brains indonesia
Jan 2009 - Jun 2012Senior art director- Directing creative strategy and communication plan for all BTL and event or activation program- Manage and coordinate the daily operations of the production to the highest professional standard- Ensure the schedule is adhered to and immediately raise any issues to the Managing Director- Establish and monitor creative workflows and milestones- Directly supervise creative personnel- Hold and manage daily progress meetings with the crew- Use studio systems, project planning, work in progress tracking and standard operating procedures- Act as focal point for communication with the Client- Produce reports that clearly set out production progress against schedule and highlight any areas of concern- Coordinate and liaise with all third party suppliers (Outsource) to ensure deadlines are met and the quality of the creative material remains at a high standard عرض أقل

Motion house indonesia
Jul 2012 - Jun 2013Production manager- Responsible for the client services - Lead brainstorming season as part of the think tank group- Maintain creative output to meet client objectives- Manage production timeline by coordinating the activities of writers, directors, managers, actors, and other personnel throughout the production process- Monitoring post-production processes to ensure accurate completion of details- Conducting meetings with staff to discuss production progress and check-ins to ensure production objectives goals are met- Performing management activities such as overseeing budgeting, scheduling, planning, and marketing and production treatment عرض أقل

This & that
Aug 2013 - Sept 2017Creative group head- Directing creative strategy and communication plan for ATL, BTL, and event/activation program- Manage and coordinate the daily operations of the production to the highest professional standard- Ensure the schedule is adhered to and immediately raise any issues to the Managing Director- Establish and monitor creative workflows and milestones- Directly supervise creative personnel- Hold and manage daily progress meetings with the crew- Use studio systems, project planning, work in progress tracking, and standard operating procedures- Act as a focal point for communication with the Client- Produce reports that clearly set out production progress against schedule and highlight any areas of concern- Coordinate and liaise with all third party suppliers (Outsource) to ensure deadlines are met and the quality of the creative material remains at a high standard عرض أقل

Pt. viaeight indonesia
Oct 2017 - Mar 2021Head of business development & product innovation*PRODUCT INNOVATION*Planning the strategy of product development according to market research analysis and assisting the process of UI / UX development, AB Testing and preparing Patent Registration Document. Lead industrial design process, maintain product sustainability, product standard operation, *BUSINESS DEVELOPMENT*Analyze consumer insight conduct by internal or third party research agency, as masterplan guidelines. Planning Brand Development and Product Marketing Fit based on end-to-end digital ecosystem in compliance to online to offline strategy enabler and vice versa. Prepare partnership contract in coordination with legal team for B2B partnership. Set the customer pricing and product ROI.*PROJECT MANAGEMENT*Provide project management standards documentation, and ally with third party to do daily/weekly/monthly monitoring of men power distribution and production timeline using S-Curves analysis and CRM tools. عرض أقل

Migo
Jul 2021 - Nov 2021Sr. advisor of marketing strategy*MARKETING STRATEGY*Planning the strategy of marketing communication development to improve the offline-online campaign management through the effective and efficient media plan (ATL, BTL, TTL) in distributing communication channels and key messages both thematic and tactical campaigns.*MARKETING FUNNEL MONITORING*Increasing the brand awareness and monthly watchers number by monitoringweekly marketing funnel performances and strategize the approach to improveareas are not performing well in coordinating with related department such ascontent dept, network planning and sales department.*CUSTOMER EXPERIENCE MONITORING*Analyze consumer behavior and improve customer experience in acquired new trial and gain retaining user base on user interaction as part of data analytic in maintaining the product marketing performance. عرض أقل

Pt. indosat tbk
Jul 2022 - Sept 2022Product researcher- Support product discovery process and customer journey regarding IOH Metaverse product & services development.- Provide a report of qualitative research and strategic suggestions for the VP level at the IOH Innovation Management Division.- Support content marketing in both online/offline programs.

Advertising agency & fmcg industries
Oct 2022 - nowFractional head of marketing & creative- Currently Handling Marketing Communication for Financial Products, F&B, Hospitality, Medical Lab, and Own State Institution.- Helping brands strategize the 360-degree communication plan, Marketing Strategy, Social Media Content Strategy, Paid Ads & Organics Media Plan, Affiliate Marketing, and Marketing Operation Budgeting Control).- Liaise with the 3rd party partner (vendor, store partner, and freelancer) to maintain strategic cooperation and ad hoc project delivery.- Open any opportunity in nurturing Start Up Product Development & Management عرض أقل
Licenses & Certifications
- View certificate

Google analytics certification
SkillshopAug 2024
Volunteer Experience
Creative team
Issued by PUSKAT Kompas on Aug 2011
Associated with Teguh Achmadi
Languages
- enEnglish
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