Bruno Soares

Experience

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  Gr2 Comunicação

  Jan 2010 - May 2010

  Creative Intern
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  Laboratório de Livre Criação / IACS / UFF

  May 2010 - May 2012

  Creative Intern
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  Grupo Concal

  Jan 2011 - Jul 2011

  Marketing Intern
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  Tau Virtual Comunicação

  Jul 2011 - Nov 2011

  Online Creative Intern
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  PNEL - LOUCOS PELO SUCESSO

  Nov 2011 - Aug 2012

  Creative Planning Intern

  Clients: Brookfield, João Fortes, PDG, Brasil Brokers and Odebrecht.

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  Home

  Aug 2012 - Aug 2014

  Designer/ Planner Freelancer
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  Grey Group

  Nov 2013 - Jul 2014

  Strategic Planner

  Developed communication plans and branding strategies and content, through competition analysis, benchmarking and creative brainstorms, besides supporting all team planning activities (on/off)._Clients: GSK (Sensodyne, Corega, Parodontax), Spectraban, Coca-Cola (Burn) and Senac Rj.

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  Box 1824

  Jul 2014 - Jun 2018

  Managed projects and the teams involved in developing consumption, behavior and innovation trending reports. Responsible for structuring the methods for projects, defining the outputs for each method, developing consumer research scripts, coordinating the content and design team (intern and freelancers) and, mainly, analyzing the material, creating the storyline and presenting the final report to the client. During this time I have supported big national and international clients such as: Anheuser-Busch InBev, Google (Youtube), Nike, Vivo, Ambev, Itaú, Melissa, Unilever and Globo. And have led different kinds of projects: - Consumer research: qualitative (mainly) and quantitative; - Branding and Innovation: Positioning, tone of voice and storytelling; - Internal Branding: Employer Branding Proposition, Innovation processes, Engagement and Diversity; - Brand Tracking: brand image and attribute mapping; - Co-creation of strategic and tactical plans for brands; - Pre-test of products and brands; Show less

  • Head of Strategic Planning

    Jul 2015 - Jun 2018

  • Strategic Planning and Consumer Researcher

    Jul 2014 - Jul 2015
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  Freelance

  Jun 2018 - Apr 2021

  Strategic Planning and Consumer Research Director

  As a freelancer, my responsibility is to assess and examine the cultural, behavioral and market scenarios to help brands identify real connection opportunities with their target. I create comprehensive and inspiring keynote reports that help brands understand their role in a complex and fluid world - offering strategic solutions in communication, products or services.Working Methods: - In-depth interviews; - Ethnographies; - Focus groups; - Field research; - Workshop creation and moderation; - Social-historic analysis; - Desk Research; - Neutralizing existing contents; - Developing new AdHoc methods. Some of the possible outputs of my work: - Consumption, behavior and innovation trending reports; - Brand health and Positioning Territories development; - Brand Books; - Consumer journeys; - Target studies; - Pre-test of products and campaigns; - Communication planning; - AdHoc Speeches. Clients I have supported: AKQA, Aurora 3, BERA, Box1824, Elogroup, FLOAT, Future Brand, liⱴε, Questtonó, Scoop&Co and The Mix London. Show less

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  Colabora Insights

  Apr 2021 - now

  Co-founder, Strategy and Research Director

  Somos pesquisadores-estrategistas apaixonados por traduzir cenários complexos de forma descomplicada e propositiva.Partindo da premissa de sempre unir sensibilidade, profundidade e aplicabilidade, ajudamos marcas a entender melhor o contexto, desejos e anseios de seus consumidores, adequar suas propostas de valor, assim como sua comunicação e arquitetura de marca.Clientes: C&A, Google, Netflix, Nubank, Quinto Andar, Unico IdTech.