Mikhail Sidorov

Experience

• 

  Novomet

  Jul 2013 - Jan 2021

  🚀Led marketing team in an innovative industrial company with branches in 25 countries.🚀Managed marketing budget, developed, defended, and executed annual marketing plan.🚀Increased revenue from $350 million in 2018 to $400 million in 2020.🚀Provided marketing support for international market expansion: launched 10+ new directions/countries.🚀Entry into green energy market (Geothermal energy, CO2 utilization) and Power supply market (Cables, Charging stations).🚀Branding and marketing support for new product launches, 10+ product lines with unique names symbolizing innovation and technical prowess, like: ColibriESP, ImpalaESP, GeyserESP, SlimLine ESP, PowerSaveESP, PoseydonESP, and others.🚀Conducted regular market analysis, competitor analysis, collected customer feedback to measure satisfaction, and shaped future product development directions.🚀Reevaluated and revised company values, company brand and identity, completely redesigned website in line with modern design trends. Developed logo, identity, created brand book, and templates for various teams' use. Show less

  • Head of Marketing

    Aug 2018 - Jan 2021

  • Advertising Team Lead

    Mar 2016 - Aug 2018

  • Marketing Specialist

    Jul 2013 - Mar 2016
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  IT-Rev

  Jan 2021 - now

  Chief Marketing Officer

  IT-Revolution is an IT company specializing in web applications, high-load projects, banking software, complex integrations and outstaffing. 🏆Acquired 14 major corporate clients and launched 41 projects within two years, contributing to a 33% revenue increase in 2021 and 34% in 2022.🏆Entered the European IT outsourcing market, securing 4 new clients.🏆Reworked company values, developed a new brand philosophy and identity, created a brand book, and executed a promotion strategy showcasing expertise in AI, Computer Vision, Speech Recognition, and IoT, enhancing brand recognition by 50%.🏆Implemented a CRM system, improving client management efficiency by 70% and reducing client churn due to long response times by 80%.🏆Introduced CustDev research services and marketing outsourcing services, generating an additional $100K in annual revenue.🏆 Secured 6 major corporate clients and launched 18 projects in 2021, followed by 8 new permanent clients and 23 projects in 2022 Show less

• 

  Rev.Games

  Sept 2021 - now

  Co-Founder & CPO (Chief Product Officer)

  Rev.Games is a startup focused on digital marketing and gamification solutions for B2B2C sectors.🚀 Built the company from scratch, achieving $1M revenue and 30M total end users in less than two years.🚀 Launched 20+ tailored gamified campaigns, boosting engagement by 600% and increasing conversions up to 5x, achieving ROI of up to 500%.🚀 Secured partnerships with 12 industry giants, including Auchan, Raiffeisen Bank, Sber, Rostelecom, Beeline, and Megafon.🚀 Conducted 100+ customer interviews, validating product ideas and market niches.🚀 Shaped the RevGames brand, defining identity and values, and executing a promotion strategy that increased visibility by 70% and doubled year-over-year revenue. Show less