Gilbert Ho, EdD.

Experience

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  Regal Hotels International

  Sept 2000 - Sept 2002

  Creative Director

  MarComm and branding creative direction for the largest international hotel group in Hong Kong Major Achievements:- Promoted from art director to manage creative team- Successfully transformed an in-house department into a full-service agency with self-sustaining P/L and 40% external client mix, including Century City Group, Northwest Development (西北拓展), Hang Sheng Tang (漢生堂), and Hung Fook Tong (鴻福堂).- Developed brand identity for organic bakery retail chain.

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  Pearson Education Asia

  Sept 2002 - Jun 2007

  Associate Creative Director

  Creative direction for marketing and electronic publishing for the leading education publisher in Asia. Managed team of 17 to deliver 20 campaigns and 450 multimedia titles annually.• Doubled design and development capacity while achieving 25% COG saving via standardized workflow and Guangzhou office set up.• Transformed production team into a design and core technology development consultancy.• Digital courseware leader for 5 consecutive years.• Product development for E-book, assessment engine, and teaching asset repository to become industry-standard courseware and increased adoption rate by 200%.• Developed first-in-industry online loyalty program with personal learning profile service to tackle 2nd-hand book market. Set up end-to-end support team to deliver 800K+ user accounts, in-school training, and segmental research. Achieved 95% sign-up rate and decreased second hand books by 20% in its first year launch.- Product development for the Longman Reading Program and London Test of English Program—two technology integrated reading programs for primary students in HK and China. Show less

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  Apple

  Jun 2007 - now

  • Apple Developer Academy: the longest running student program at Apple. Apple has opened academies in Jakarta, Surabaya and Batam and Bali, with more than 2,000 aspiring developers completing the program. 90 percent of its graduates have gone on to find meaningful employment in sectors spanning education, e-commerce, transportation, sustainability, and more.• Apple iOS Foundation Program - The four-week program offered through 23 universities, and encourages participants to solve real-world problems in a challenge-based learning environment through the use of technology Show less Manage K-12 acquisition and development for China, Taiwan, Korea, and overall education segment for Hong Kong.• Doubled unit sales in China for K12 segment.• Expanded success international school segment by establishing Apple as the market leader for one to one learning program across all countries.• Built a 2M USD traction for Hong Kong local school segment through professional learning partnership with the HK Education Bureau.• Designed the World Wide Leadership Summit with 500 school leaders across 21 countries, generating over 30M incremental business for Apple globally.• Localized the Challenge Based Curriculum framework into local school curriculum via rigorous professional learning and digital environment design. Show less

  • Developers Relations Strategic Initiatives, Asia Lead

    Jun 2015 - now

  • WW Education Strategic Initiative Group, Asia Lead

    Aug 2012 - Jun 2015

  • Head of Education Business Development, Asia

    Jun 2009 - Aug 2012

  • Education Market Manager, North Asia

    Jun 2008 - May 2009

  • Business Development / Marketing Manager (Hong Kong)

    Jun 2007 - Jun 2008