Spencer Rayner, MSc

Experience

• 

  Sobeys

  Jan 2008 - Jan 2010

  Cashier/ Carts
• 

  Sobeys

  Jan 2011 - Sept 2017

  • Controlling production within the department ensuring waste dollars is minimal.• Find opportunities for sales by strategically merchandising and pricing product while keeping margin in mind.• Oversee 30 employees and their scheduling.• Enforced H&S policies.• Implemented on SOP’s sent down from head office and ensure they are followed.• Enforce food safety policies and guaranteeing the quality and integrity of product.• Manage production and ordering tools to maintain an appropriate level of inventory and ensuing merchandise is available to customers.• Develop new and existing staff to enable them to move throughout the company as a thought leader and innovator.• Maintain relationships with vendors and seek opportunities for sales (in stock, cross-merchandising) Show less • Oversee areas such as cash, customer service, cash office, Griffins and parcel pickup.• Oversee 50+ employees in the Front End.• Responsible for hiring and orientating new employees.• Acted upon disciplinary actions with employees when required.• Manage cash flows through store.• Control cash overages and shortages, and maintain financials aspects of the department.• Developed schedules for 50+ employees.• Managed security using Navistor system if discrepancies were present. Show less • Ensure all departments are adhering to Occupational Health & Safety, and Food Safety standards.• Responsible for all aspects of employee relations – Knowledge of SAP, WFM/ Kronos system, maintain employee records, hiring and orientation of new employees. Also includes; entering short and long term disabilities as well as WCB claims through the Medgate System.• Track finances such as; shrink, daily sales, controllable expenses and purchases. • Complete the inventory process of all fresh departments.• Oversee HR functions at store level, such as; pay increases, terminations, and payroll.• Oversee areas such as receiving and file maintenance. Show less

  • Assistant Manager: Bakery

    Oct 2016 - Sept 2017

  • Assitant Manager: Front End

    Dec 2015 - Oct 2016

  • Program Coordinator

    Mar 2016 - Apr 2016

  • Administration Clerk / Receiver

    Apr 2015 - Dec 2015

  • Office Clerk

    Apr 2011 - Apr 2015

  • Front End Supervisor

    Jan 2011 - Apr 2015
• 

  Township Chevrolet Buick GMC

  Sept 2017 - Feb 2021

  - Responsible for online lead generation and lead processes.- Establish and foster a positive team culture to support the Business Development and Marketing departments.- Implement and optimize all digital and traditional advertising campaigns through social media, Google Ads, direct mail, in-store signage and all other digital and traditional platforms.- Maintain and optimize dealership websites through UX design and SEO.- Oversee customer experience online and at the dealership.- Provide written reports (monthly, quarterly, and yearly) and distribute to the sales team and General Manager.- Oversee the sales process, CSI, and lead follow up.- Work and maintain relationships with vendors.- Oversee dealership CRM and ensure accurate information.- Train staff on sales processes, selling, and generating business for themselves.- Responsible for sales activities are being completed (Phone calls, emails, social media). Show less - Responsible for developing strategies to drive qualified traffic to the dealership's sales staff.- Manage all marketing campaigns from development to execution.- Lead the development of marketing communication plans and the presentation of new products.- Maintain the dealerships brand reputation online and offline.- Manage the dealership's social media channels.- Produce valuable and engaging content for social media channels.- Manifest online ads through Facebook Ads, Google ads and Email campaigns. Show less - Liaise vehicle financing of clients who decide to lease or finance based on financial parameters.- Responsible for selling and presenting all financing and insurance (F&I) products to customers.- Finalizing the transactions of vehicles and ensuring paperwork is fully complete.- Generate profit for the dealership through selling products.- Collaborate with bank representatives to ensure customers get the best interest rates possible and to get the deal approved.- Responsible for protecting the asset Show less

  • Business Development Manager

    Aug 2019 - Feb 2021

  • Marketing Manager

    Jul 2018 - Aug 2019

  • Business Manager

    Jan 2018 - Jul 2018

  • Product Specialist

    Sept 2017 - Jan 2018
• 

  Discoverygarden inc.

  Feb 2021 - Feb 2022

  Growth Manager

  - Developed and led the company’s advertising strategy and sales process.- Maintained an international sales territory focused on software sales (Saas).- Identified and established new opportunities for revenue growth.- Implement and execute all marketing campaigns.- Monitor and optimize the lead process from beginning to the end of the sale.- Guided the sales team to deliver maximum value through the sales process.- Developed budgetary recommendations to Senior Management to optimize the number of qualified leads to sales.- Monitor and evaluate all paid media campaigns including; Social Media, Google Search/ Display, Email Campaigns and vendor tools.- Responsible for sourcing funding opportunities for new product development.- Responsible for relationship management with vendors to ensure the company is maximizing its value from their products. Show less

• 

  Hill Road Manor Bed & Breakfast

  Jul 2021 - now

  Owner
• 

  Launch Digital Marketing

  Apr 2022 - Sept 2023

  Performance Manager
• 

  Township Chevrolet Buick GMC

  Sept 2023 - now

  • Director of Marketing and Communications

    Oct 2024 - now

  • Marketing and Business Development Manager

    Sept 2023 - Oct 2024