Felix Appiah

Experience

• 

  UBA Group

  Jun 2008 - Sept 2008

  Student Intern

  1.Assisted customers in opening new bank accounts, modifying existing accounts.2. Data entry of various day to day activities and maintain daily accounts.3. Answering phone calls, assisting callers and connecting them to the appropriate department.4. Responding to customer questions about banks products and services.5. Issuing ATM cards.

• 

  Likpe Bakua R/C School

  Sept 2010 - Aug 2011

  National Service Person (Teacher)

  1. Prepared lecture notes for teaching and lessons.2. Worked collaboratively with other teachers to create effective lessons that met thelearning needs and abilities of all students.3. Actively participated in assessing students’ progress, assigning grades and taking attendance.4. Incorporated motivational incentive to instil confidence and encourage students. 5 Attended parent - teacher conferences and other team meetings.6. Assessed student’s performances through terminal exams and parent’s /guardians kept informed of progress/behavioural reports. Show less

• 

  Capital House Finance

  Jun 2011 - Jan 2013

  Field Sales /Marketing Manager

  1. Promoted the services of Capital House financial services limited to prospective clients.2. Served as a liaison between Capital House financial services limited and its customers.3. Managed the database/records of clients to aid in follow-ups marketing.4. Supervised and coordinated the activities of field bankers.5. Monitored and evaluated the performances of the field bankers in the branch.6. Addressed client queries, offered recommendations and ensured timely problem resolutions. Show less

• 

  Denoble Aluworks

  Feb 2014 - Nov 2016

  Sales And Marketing Manager

  * Achieved and exceeded all sales quotas and revenue targets and key performance indicators; and projected sales volume and margins for existing and new accounts.* Identified prospects, customers and referral sources and developed/maintained long lasting relationships to ensure the attainment of business goals.*Spotted and developed market opportunities for new customers.* Developed business plans and sales strategies for the market and ensured the attainment of goals and profitability.*Developed action plans for the team for effective search of sales leads and prospecting.*Initiated and coordinated the development of action plans to generate new business.* Assisted in the development and the implementation of marketing and sales plans as required.* Monitored customer preferences to determine focus of sales efforts.* Actively managed short and long term leads from external referrals sources to qualify prospects, and advance them through the sales process.* Effectively presented and discussed the products and services while soliciting only those desired products/services provided by the company and its vendors to current and prospective customers in a way that conveys an image of quality, integrity and superior understanding and delivery of customer needs.* Performed market assessments, competitor analysis, pricing strategies, made conclusions from market assessments data on the completive environment and the company’s strengths, weaknesses, opportunities and threats.* Developed a strategic sales plan that identified prospects and customers, prioritized them according to importance and the ability to provide result.* In charge of prospecting and leading and clients relationship management.* Proactively inspected sales activities and effort among sales team, ensuring that the quality and quantity of sales effort meets company expectations. Show less

• 

  Reseach Matters West Africa 🌍

  Feb 2018 - now

  Partner

  Research Matters is a market research and intelligence firm. We are passionate about providing clarity on real business issues through market research and intelligence.Our insight gives your business a competitive advantage, resulting in more revenue and profitability.Our areas of specialisation includes:* Market Research * Retail Store/Supermarket/ Mart/ Planogram & Set Up* Consumer Insight/Behaviour * Mystery Shopping * Virtual Merchandising * Audit/Stock Take * Market Activations Monitoring * Mall Intercepts * Customer Satisfaction Studies * Usage and Attitude Studies * Flexible Workforce on Demand * Field Sales * Retail staff Training & Posting * Retail Sales Teams* Focus Groups & In - dept Interviews * Pricing Research Our Market Sectors Includes:* FMCGS * Food & Beverages * Cosmetics and Hygiene * Health and Baby * Pet Care * Diary We want to understand your key objectives and use our expertise to consult, develop and implement your strategy.Ensuring that your brand is visible to your target audience can be challenging in this fast paced marketplace, especially where innovation is constant, promotions frequent, and competitor products launches regularly grab the time and attention of staff members.Our role is to protect your brand retail positioning. And ensure that staff members are aware of your products and activity, as well as your plans are implemented as expected.Get in touch with the team on 0541361500.felixappiah2202@gmail.com Show less

• 

  The Shoprite Group of Companies

  Feb 2018 - Jul 2022

  Sales Manager

  * Benchmarked competitor’s activities and brands/products in the outlets and planned counter strategies on a timely base.* Closed sales and exceeded daily, weekly and monthly sales targets for potential and new customers and developed strategies for increasing sales and market share.* Recruited, trained, managed, developed, motivated and led a team of sales personals and merchandisers to positively influence sales and market share. * Collaborated with the General Manager to develop sales strategies to improve market share in all product lines.* Led all sales-related activities on behalf of Shoprites brand partners such as Uniliver, Nestle, Accra Brewery, Guinness Ghana, Olam, GB foods, Coca-Cola etc.* Consistently analyzed brand performance and suggested / executed ways to improve and participated weekly brand evaluation.* Analyzed performance data regularly and reported on outlets strengths.* Collaborated with marketing team to create sales and marketing campaigns that effectively promote Shoprites and brands.* Drove and ensured the growth of existing and new brands/products, whiles also ensuring the availability, visibility and accessibility of brands/ products in all outlets.* Established, maintained and expanded/ grew Shoprites customer rate and profit in designated retail outlets.* Maintained and stayed up to date with industry trends, competition and market place development to maintain competive edge.* Assessed consumer opportunities that are untapped by leveraged consumer research and in market performance to identify new volumes and profit such as a new merchandise category or a new beverage sub-category.* Exceeded quotas within assigned Ghana Division while supporting overall strategic growth objectives.* Prepared action plans and scheduled to identify specific targets and projected number of customer contacts to be made within the Ghana Division region and against agreed targets. Show less

• 

  Loyalty Insurance Company Limited

  Feb 2021 - Dec 2021

  Sales And Marketing Representative

  * Exceeded sales quotas and increased profitability through effective sales strategy.* Prospected for businesses and supervised agents at assigned territory.* Ensured all clients were satisfied and the quality of services provided met and exceeded customer expectations.* Liaised with clients on regular bases to understand their needs, resolved clients complaints and issues, developed new business and provided value.* Reviewed currents and prospective clients account and identified business opportunities, analyzed opportunities and promoted sales growth.* Provided reports, presentations and recommendations on market trends, customer’s trends and competitor actions.*Planned, recruited, trained and developed the skills and capacity of sales agents to deliver on assigned targets.*Provided field support for sales agents as they generate leads and close new deals.* Prepared proposals for new opportunities and marketing strategies to increase sales.* Coordinated with agents and brokers to ensure policies are issued correctly and payments are made accurately.* Collaborated with management’s colleagues to review claims from clients to access coverage and determine payouts.* Sought out new clients and developed clientele by networking to find the new customer and generated lists of prospective clients.* Grew market penetration and sales figures by leveraging relationships and overseeing negotiation resulting in revenue increase.* Exceeded corporate quotas for monthly policy sales.* Determined financial needs by assessing existing coverage and aligned new products and services with long term goals.* Prepared and implemented strategic growth plans for assigned territory based on company’s goals and expectations.* Collaborated with upper management to implement continuous improvement and exceed team goals.* Monitored team performance, analyzed sales data and reported information to all concerned. Show less

• 

  Melcom Group of Companies

  Jul 2022 - now

  Retail Sales

  * Responsible for developing sales target and goals which were achieved on consistent basis.* Drove, Achieved and exceeded quotas within designated outlet / stores while supporting the overall strategic growth.* Drove and ensured the growth of existing products / brands as well as new lines in assigned outlets.* Ensured products availability and visibility in all outlets are covered as per Melcom’s sales objectives.* Responsible for developing and implementing retail strategies aimed at attracting new customers.* Responsible for handling and managing portfolio of brands ie. Own and imported brands . my brand agents to ensure the availability, visibility, and accessibility of brands in assigned outlets.* Responsible for ensuring the correct placement of ranged SKUs in accordance with agreed planogram.* Responsible for monitoring customer performance by tracking customer contribution and market share for category.* Responsible for monitoring daily and weekly sales results, key performance indicators, competitor activities and market trends on regular basis and report to all concerned.* Delivered volume, value business and profitability against ASP (Annual Sales Planning for the outlets).* Ensured maximum sales profitability, growth and penetration within assigned outlets by effectively selling company products to new and existing client in different outlet.* Responsible for analyzing available data sources to profitability drive sales and growth opportunities with customers within the outlets.* Responsible for assessing customer opportunities that are currently untapped by leveraging consumer research and in- market performance to identify new volumes and profit growth areas.* Monitored and stayed up-to-dappte with industry trends, competition and market place development to maintain competitive edge Show less