Ryan Huang

Experience

• 

  ADUP Co., Ltd.(Google AdWords Premier SMB Partner)

  Oct 2010 - Aug 2015

  Senior Sales Manager

  Digital Marketing: *Familiar digital media (Google, Facebook, Youtube, etc.) and strategic planning, product marketing.*Developing and raise client's brand awareness, access the membership lists, and improved clients’ Internet sound volume to above 20%.E-commerce:*Obtained a GAIQ certification. Monitor and improve online selling for E-commerce. *We helped our clients by using the data analysis, the membership number has grown 30%, and the cost per transaction has reduced in more than 40% in a season. Product Selling:*Led the sales team to open new business developments, reaching more than 50% annual growth in team performance. Cooperative partnership engagement: *Responsible for 4A advertising company (Dentsu Group, Ogilvy & Mather, etc.) and increased partnerships, creating 10 or more cooperation within six months, which effectively generated more than 30% income from advertising press.Responsible for brand clients (Cathay United, Lotte, Franz , Audi, SNS+, etc.) and helped clients by using internet media to successfully expand their businesses. Show less

• 

  Watsons Personal Care Stores(Taiwan) Co., Limited

  Oct 2015 - now

  Deputy Manager-Digital marketing .

  Role description: responsible for Watsons digital strategy to enhance media performance and lead innovative digital application through budget control and co-work with multi Dept.(trade marketing/CRM/PR/OB/Trading/FIN) and HK regional IT/marketing.Business Development*2019-2020, First one retail company to run FB CASS(Collaborative Ads for Store Sales) project in Taiwan, help J&J increased physical store sales YOY+30%, and got media ROAS 8. Became Facebook global showcase:www.facebook.com/business/success/watsons-taiwan*2017-2018, Create new win-win digital model with key suppliers to drive traffic, sales and funding.Digital marketing*Lead team and agency to growth E-store traffic and raise performance media ROAS 4X in 10 months.*As a pioneer of Watsons Asia regional, Lead agency data team and HK regional IT to launch SEO project to increased a lot organic traffic and regional roll out the successful model to other Asia BU .*Import TV+OTV concept to make media spending more efficiencyData driven:*Reduced abandon basket rate through found breakpoints of checkout process and drive millions sales.*Co-work with agency/regional IT to build enhance GA to tacking more data to raise specific banners CTR.*Co-work with trading marketing/OPS/APT system agency to find out which multi- channel materials on physical store has most benefit on sales, the result help company saved budget and man power.*As a pioneer sharing UTM tracking guideline and GA knowhow via Regional to 7 countries (Hong Kong, Thailand, Turkey, etc.) to help BUs build their own data tracking.Business Development*Create new win-win digital model with key suppliers to drive traffic, sales and funding.O2O Strategy*Co-work with the first place of social media to do AB test to track the influence of online advertising for physical store sales. Show less