Alex Boucher

Experience

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  Télio Fashion Fabrics and Interior Furnishing

  Jun 2009 - May 2011

  Project Coordinator

  Special Events Coordinator - Non-profit National Design Competition- Planned and executed the all activities for a not for profit national design competition;- Managed a competition budget;- Community management (Facebook and twitter) and website updates;- Sourced Sponsorship;- Coordinated travel arrangements of 40 individuals from across Canada;- Coordinated the RSVP list of over 600;- PR and Media relations;

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  STYLEJUNCTION - Connecting people in Fashion

  May 2011 - Jul 2012

  Web Marketing Coordinator

  Coordinate all aspects of marketing, advertising, public relations and social media for an Online Interactive Fashion Portfolio for the Canadian Fashion Industry- Strategic planning for the idealisation of STYLEJONCTION- Coordinate suppliers- Prepare promotional material - Coordinate marketing events and promotions- Coordinate the creation of wireframes- Ensure customer satisfaction and maintain contacts with clients and fashion schools across Canada- Manage Facebook Fan Page and other Social Media platforms- Source Sponsorships and partners Show less

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  LCI Education

  Jul 2012 - Jul 2019

  KEY ACHIEVEMENTS1 - Launched a mystery shopping program to improve sales process and customer experience2 - Implemented a sales global training program3 - Implemented a global marketing fulfillment program.MAIN DUTIES- Acted as a strategic partner to the Global Vice-President of Enrolment;- Planned, managed and executed global joint admissions and marketing strategies aligned with the brand segments, corporate strategy and growth plan;- Planned, managed and executed global sales training plans for the networks admissions managers to ensure streamlined processes and best admissions practices;- Played an active role in the admissions and marketing operations for the networks global campuses to ensure implementation and proper use of the CRM, e-commerce platform and sales process;- Implemented a mystery shopping program and marketing fulfillment;- Tracked and reported results to higher management; Show less KEY ACHIEVEMENTSMarketing lead of 4 global acquisitions which included:1 - restructuring the marketing teams;2 - integration of a CRM platform for sales and marketing;3- the re-branding of two of the acquired institutions to align with global network brand architecture and strategy;4 - the development and deployment of a new brand.MAIN DUTIES- Planned, managed and executed strategic marketing plans and campaigns in collaboration with local marketing teams in Vancouver, Indonesia and Melbourne campuses;- Advised on operational excellence, support and sharing of best practices;- Supported, supervised and trained global marketing teams on proper execution of the marketing plans, campaigns and respect of brand;- Conducted positioning studies and market research;- Dedicated global super-user and trainer of CRM, marketing automation platform, chat, SMS tool, and CMS;- Collaborated with the creative agency, free-lance writers and designers.- Tracked, analyzed and reported results to cross-functional teams and higher management;- Planned launch events, fairs, and expos;- Traveled 30-40% of the year to Vancouver, Melbourne, Surabaya and Jakarta Show less Coordinate all activities related to marketing, advertising, public relations and social media for Inter-Dec College, Montréal and Laval, LaSalle College Vancouver and Montreal International Language Centre. Have an active role in coordinating marketing activities for the International School of Fashion, Arts and Design at LaSalle College Montreal.- Coordinated all activities related to marketing, advertising, public relations, and social media;- Manage social media calendar;- Planned, managed and executed email marketing campaign ;- Managed marketing budgets;- Tracked results and reported to higher management;- Prepared promotional material (newspaper ads, billboards, Web, brochures and more);- Coordinated launch event, fairs, and all relevant marketing events. Show less

  • Director of Sales Excellence & Marketing Operations

    Oct 2017 - Jul 2019

  • Global Marketing Manager

    Aug 2014 - Oct 2017

  • Marketing Coordinator

    Jul 2012 - Aug 2014
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  LCI Melbourne

  Jul 2019 - Dec 2020

  Head of Marketing and Admissions

  KEY ACHIEVEMENTS 1 - Enrolment target by +8% for two consecutive enrolement periods despite COVID pandemic2 - Built, managed and mobilised a new marketing and admissions team3 - Successful integration of e-commerce platform for online applications4 - Increased lead acquisition by +24% year over year for two consecutive yearsMAIN DUTIES- Planned, managed and executed the business unit's strategic marketing plans, campaigns and new product go-to-market plans;- Planned and managed marketing and sales budgets;- Developed and managed lead nurturing campaigns using Marketo and the CRM;- Managed sales pipeline in the CRM;- Lead market research campaigns to better understand target market, segments, positioning and competition;- Planned and managed promotional events online and offline;- Developed and managed internal and external communications;- Developed and managed relationships with agencies and partners;- Trained and mentored marketing and sales team globally; - Played and active role in the development of all marketing and sales collateral;- Tracked and reported results to the Board of Directors on a weekly, monthly and quarterly basis;- Member of the leadership and executive team. Show less

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  Audacia Group

  Mar 2021 - Jan 2022

  Product Marketing Manager - E-Commerce

  Audacia Group is a Swiss holding company founded in 2018 with an expertise in e-commerce and digital marketing. Member of the Ventures Team, we launch new e-commerce businesses in order to expand the group’s offerings. The goal is to transform ideas into sustainable businesses in order to contribute to Audacia Group’s growth by generating meaningful ventures.- Conduct research to identify new markets and customer needs- Manage the development and launch of e-commerce platforms throughout its entire lifecycle using Shopify- Develop strategic online and offline go-to-market and promotion plans- Develop strategic social media and communication plans- Oversee purchasing and online sales- Manage suppliers and strategic partnerships- Collaborate closely with the internal marketing teams, external advertising agency and engineering teams- Measure progress and success by tracking and reporting sales, revenue, and profit- Contribute to strategic decisions- Compile & generate P&L statements Show less

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  International School of Lausanne

  Feb 2022 - now

  Team Leadership: • Successfully managed and mentored a dynamic team of five professionals (three in admissions, two in marketing), fostering a collaborative and high-performance culture.CRM Implementation: • Spearheaded the implementation of HubSpot for admissions and marketing, leveraging automation to streamline processes, enhance communication, and improve lead conversion rates.Branding and Positioning: • Led comprehensive branding initiatives to strengthen the school’s market position, resulting in increased brand recognition and community engagement.Content Strategy and SEO: • Increased fresh, high-quality content on the school website, optimizing SEO and driving growth in organic traffic and prospective parent inquiries.Multimedia Production: • Produced compelling brand videos that effectively communicated the school’s values, culture, and unique offerings, enhancing online and offline marketing efforts.Alumni Community Development: • Helped pioneer the development of an engaging and interactive alumni community, fostering lifelong connections and promoting alumni involvement in school activities and events.Strategic Marketing Campaigns: • Designed and executed targeted marketing campaigns across multiple channels, driving enrollment growth and enhancing the school’s reputation. Show less

  • Head of Admissions and Marketing

    Mar 2022 - now

  • Marketing Officer

    Feb 2022 - Mar 2022