Gaurav Aggarwal

Experience

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  Reliance Retail

  Apr 2007 - Jun 2007

  Summer Intern

  The project objective was to synchronize Reliance Retail’s proposed offerings with the consumers buying behavior pattern. For completing the project objective I therefore decided to conduct a mapping of different Retail Houses in Value as well as Lifestyle retailing.The scope of the project was although limited to Delhi, NCR region.Further to second my recommendations on consumer behavior I conducted a survey, where the consumers were segregated on the basis of Age, Gender, Status (Married/Single) and Annual Family Income. Show less

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  Bob Martin (UK) Ltd

  Jul 2007 - Aug 2007

  Consultant

  The project objective was "Analyzing the consumer behavior and calculating the market potential for Bob Martin"And to suggest appropriate product mix, distribution channel, pricing and promotions for different cities in India.

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  Maruti Suzuki India Limited

  May 2008 - now

  Brand Management and Marketing Communication Developing the elements of corporate brand identity, brand-image, and standardization of various customer contact points Planning and execution of national/regional level marketing campaigns– ATL, BTL activities, Product literature, events, digital and direct marketing. Digital medium management – website, mobile, online leads advertising and online reputation management. Planning and execution of PR activities in coordination with corporate communication team – such as journo review events, PR stories, event coverage, announcement and bloggers meet etc. Show less Marketing Research/Analysis & Consumer Insights Market Analysis: To carry out in depth analysis of overall market, monitoring the performance of the brands based on KPI, sales, pricing, market share, color & variant contributions, competition activities etc. Brand Track: Continuously monitoring of the brand health comprising key brand parameters like salience, mind measures and Imagery Strategy: Formulation of annual, quarterly and monthly plan for the research, scheduling of research activities, events etc. Communication: Assisting Product Groups in Preparation of Creative brief, Defining TG, Positioning, formulating various channels of communication, finalizing creative, storyboards etc. and further conducting Ad effectiveness/link tests. Providing insights on market trends, segmentation, analysis, opportunities, and marketing strategies Show less

  • Head Of Department (Commercial Network Development & Training)

    May 2021 - now

  • Head Of Marketing (True Value and Driving School)

    May 2019 - May 2021

  • Senior Brand Manager

    May 2014 - May 2019

  • Consumer Insights Manager

    Jul 2012 - Apr 2014

  • Country Manager - International Marketing

    May 2008 - Jun 2012