
Dewasish Ghoshal
Intern

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Skills
Ms office suiteMs projectData analysisProcurementFinancial managementMarketing strategyMarket planningMarket analysisMarketing researchMarketing communicationsBusiness developmentChannel marketingTeam managementMarket developmentSupply chain managementChannel managementMulti channel marketingNew business developmentManagerial financeMicrosoft officeCrop protectionCornMarket researchStrategic planningAgricultureRural marketingAgribusinessManagementAgronomyBusiness planningVegetablesRural developmentChannel partnersProduct developmentProduct managementNegotiationMarketingSupply chainProject planningForecastingSalesKey account managementAnalysisPricingCompetitive analysisBusiness analysisInternational businessBudgetsTrainingSales managementAbout me
Regional Manager at Insecticides (India) Ltd.
Education

NCDEX Institute of Commodity Markets and Research
2010 - 2010Commodity Module Certificate Commodity Futures & OptionsActivities and Societies: Successfully completed a Project "Developing a business proposal for starting of chilli trading in spot exchange" Successfully completed Commodity module certification program of NCDEX Institute of commodity Research. Awarded with distinction in Commodity module certificate.Key words: Commodity Trading, Commodity Research, Futures, Options, Swap, Fundamental Analysis, Technical Analysis, FMC, SPOT Exchange etc.

Bidhan Chandra Krishi Vishwavidyalaya , Nadia
2005 - 2009B.Sc (Agriculture). Hons Agriculture, Plant Protection, Seed Science & Technology, Economics, StatisticsActivities and Societies: Awarded ICAR National Talent Scholarship for entire Undergraduate program. Rural Agricultural Working Experience Undertook survey in the village to reveal socio-economic condition of the villagers. Designed an alternate Farm Improvement Plan and Contingency plan for farmers. Organized training programmes to transfer new scientific techniques to the farmers. Debate, Social work. Lead University in athletics in National Sports meet organised by ICAR. Participated in various cultural program. Actively organized Seminar on Hybrid Seed & Seed Replacement Rate in India.Industrial Training Program:A study on Hybrid Rice Seed production & Hybrid Potato seed Production for commercial venture.Adopted a village (Gotra, Dist-Nadia,WB) for technology transfer of Hybrid Seed Production and its Commercialization.Block Training Program:Worked under Agriculture Development Officer to understand the work and responsibilities of ADO. Trained in record keeping and fund management… Show more Actively organized Seminar on Hybrid Seed & Seed Replacement Rate in India.Industrial Training Program:A study on Hybrid Rice Seed production & Hybrid Potato seed Production for commercial venture.Adopted a village (Gotra, Dist-Nadia,WB) for technology transfer of Hybrid Seed Production and its Commercialization.Block Training Program:Worked under Agriculture Development Officer to understand the work and responsibilities of ADO. Trained in record keeping and fund management of various development schemes like NHM, RKVY, MNREGA, INDIRA AWAS YOJANA etc. Show less
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ICAR-National Academy of Agricultural Research Management (NAARM)
2009 - 2011Master of Business Administration - MBA Agribusiness ManagementActivities and Societies: Actively participation in Case Study, Business Plan & Paper Presentation Competition organised by various B-School including IIM A, ISB, BITS Pilani etc ACADEMIC PROJECTS AT NAARM:1). Study on the SCM of Mother Dairy in Hyderabad. Issues and challenges involved followed by recommendations &Network mapping & Marketing of Milk products2). A Study on “Rural consumers’ behaviour towards biscuit and bakery products”•Comparative analysis of two national and regional brands•Identification of gaps in achieving the market goals•Possible areas of conflict between marketing and selling3). A study on the GIS application for site… Show more ACADEMIC PROJECTS AT NAARM:1). Study on the SCM of Mother Dairy in Hyderabad. Issues and challenges involved followed by recommendations &Network mapping & Marketing of Milk products2). A Study on “Rural consumers’ behaviour towards biscuit and bakery products”•Comparative analysis of two national and regional brands•Identification of gaps in achieving the market goals•Possible areas of conflict between marketing and selling3). A study on the GIS application for site selection of Retail, Bank branch, ATM locator, Customer identification, Natural Resource Identification4). A study on the current model of contract farming and development of other procurement model. A study on the policies related to contract farming in India.5). Study on the F&V supply chain in the mandis, Rythu Bazar. 6). Study to enhance the efficiencies of APMC (mandis) for better realization to the firm and farm. Show less

Asean Online Education AOE
2021 - 2021Marketing Analytics : Customer Value and Promotion Strategy. Marketing/Marketing Management, General A+Activities and Societies: Customer value & Monte Carlo Simulation. Promotion strategy, New Customers addition and Customer Retain strategy
Experience

Keventer
May 2010 - Jul 2010InternProject Title: Value chain mapping of maize and Commercial feasibility analysis of maize procurement which will support in effective market entryTask : • To understand the existing production system, types of farmers and farmers’ behavior towards Kharif and Rabi Maize cropping. • To demystify and quantify the associated risks and costs related to supply of maize grains for procurement. • To document and discuss the factors causing price fluctuation of maize. • To conduct a feasibility analysis of Maize procurement in regards to Supply of maize, Legalities, Technical Viability and MarketabilityExecution : • Worked in close coordination with department heads (Sales and Marketing) and reported directly to the CEO KFL.• Live meetings and Interactions with company’s top officials and officials of different maize processing units for understanding industry, Organized Farmers’ meet in Bihar and WB.• Developed thorough understanding of market (Industry’s SWOT analysis), Mapped competition in this segment and identified best procurement strategies• Prepared a case study on Maize growing farmers’ problem in Bihar.Deliverables : • Examined Demand and supply analysis through different measures• Identified different potential market for procurement• Analysed the risks and cost to procurement• Suggested alternative Procurement model Show less
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ICAR-National Academy of Agricultural Research Management (NAARM)
Oct 2010 - Nov 2010ProjectImpact and Implication of MFI on Rural Economy

Center For Sustainable Agriculture, Hyderabad
Feb 2011 - Apr 2011Project Consultant"Value chain analysis of Paddy in Andhra Pradesh and the impact of government policies on paddy growing farmers"

Devgen
Apr 2011 - Mar 2012Territory Manager1) Market and Business development of Hybrid Rice in North Bengal, Planning to introduce the products in new area with better network.2) Sales and Distribution Management, Development of network with the highest level of penetration.3) Training and motivating the sales team to have greater contact with the farmers for product promotions with strong presence in the rural markets of West Bengal.4) Organizing programs in Rural for positioning of products.

PI Industries Ltd
Mar 2012 - Feb 2018Agriculture & Tea Plantation Operations.**Achieved more than 100% Target consistently for 6 years of assignment with company.**Established Brand "Voltage" as a Bestseller and largest selling brand.**Two times awarded for "Best Top Ten Territory" in the Country.**Lead Farmers connect program and executed numbers of field activities for farmer connect with company brands. Agriculture & Tea Businesso Re-established PI brand in Tea plantation & Agriculture.o Established brand of new product like Fluton (flubendamide) & Volage (spiromecifen).o Looking after C & F operation, Sales and Distribution Management in the North Bengal area.o Strategic planningo Training of the sales team for better execution and understanding.o Preparation of annual/monthly/weekly sales forecast, o Plan and manage the expense budget.
Area Manager
Apr 2015 - Feb 2018Territory Manager
Mar 2012 - Mar 2015
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Insecticides (India) Limited
Feb 2018 - nowWest Bengal Business Operations Looking After Agriculture and Tea Plantation Business.**Team Management, Depot Management, Budgeting, Promotional Management, New Products Launching, Branding etc.**Achieved More than 100% Budget targeted for consecutive last 4 Years.**Training & Motivation to team for outstanding performance with very low attrition rate.
Zonal Manager
Apr 2022 - nowRegional Manager
Feb 2018 - Mar 2022
Licenses & Certifications
- View certificate

Marketing Analytics: Customer Value and Promotion Strategy
AlisonJul 2021
Honors & Awards
- Awarded to Dewasish GhoshalBest Top TEN Territories, India MD & CEO, PI Industries Ltd May 2015 Overall Performance in Marketing & Sales Category !!
Languages
- enEnglish
- hiHindi
- beBengali
- teTelugu
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