
Barry Chia
Commercial Director, APAC

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About me
General Manager at Eternit Guangzhou Building Systems Co., Ltd.
Education

IMD Business School
2008 -Executive Management
Macquarie University
1996 - 1997Master's degree Marketing
Experience

ASSA ABLOY Asia Pacific Ltd.
Apr 2001 - Dec 2007Commercial Director, APAC- Market lock, door & architectural hardware, access control, electronic solutions under ANSI, EN, BS, GB standard packages- Major projects won: Beijing National Theatre, Shanghai Hang Lung Plaza 66, Hong Kong Disneyland, Macau Venetian, Singapore Changi Water Reclamation Project, Malaysia Lim Bang Prison, Bangkok International Airport.

ASSA ABLOY-WANGLI Security Products Ltd. (JV)
Jan 2008 - Dec 2010Managing DirectorChina Top 3 security door & lock manufacturer, employee 1,800, project & retail distributions, domestic & export.

ASSA ABLOY Asia Pacific
Jan 2011 - Oct 2012Business Development Director - M&AASSA ABLOY Group: The World's largest manufacturer and opening solutions provider, global turnover over USD 6-billion, employee 40,000, well-known brands like Yale, Mul-T-Lock, HID, Vingcard, Besam etc.

Stanley Black & Decker , Inc.
Dec 2012 - Nov 2013General Manager - China/North East AsiaStanley Security Solutions: Architectural hardware, Automatic door systems & integrated security solutions (Surveillance, access control, alarm & parking system) provider. STANLEY GMT Hardware Co. Ltd. (JV), the leading glass door hardware manufacturer in China.

Eternit Guangzhou Building Systems Co., Ltd.
Apr 2014 - nowGeneral Manager-Fibre Cement Solutions: Manufacturer and solutions provider of fibre cement construction material, well-known brands like Eternit, Eterpan, Promat-Key applications: Exteriors (façade, lining, soffit), Interiors (partition, ceiling, acoustic, floor slab) and Fire (passive-fire, insulation)Achievements:- Business turnaround: Deficit in 2013 to surplus in 2015, record high in sales turnover, volume and profit in 2017 (30th Anniversary)- Integrated Green manufacturing system: Solar electricity, 100% water-recycle production, waste-heat energy conversion to steam usage- Standards & awards: Set up the national standard for ventilated façade system, LEED attestation, CE Mark and double-certification on asbestos-free, the first company to achieve in the industry- Digital marketing: B2C, B2B, strengthen brand and corporate image via key social platforms like Wechat and Douyin (Tik Tok)- Major projects won: Hongkong-Zhuhai-Macau Bridge Tunnel, Citizen Centre of Xiong’An District (Pre-fabricate, modular construction), Beijing Winter Olympics Office Building, Shenzhen Pingan IFC, Fujiang Fuzhou Cloud Centre, Beijing Exhibition Centre of Architectural Design Institute, Guangxi Nanning Garden Expo, Starbucks Guangzhou Gold Tak Land, COS Shenzhen MIXC, Foshan San Shui Street Renovation, Jilin Skiing Tunnel, Tianjin Wuqing Sports Centre, Tibet Ranwu Lake Car Camp, Hainan R&F Ocean Park, Jiangsu Green Building Research Centre, Shenyang Sino-Germany Industrial Park, Beijing Renhe & Shantou Central Hospitals, Shantou, Qinghai & Xinjiang Universities, Zhuhai Marriott, Sanya Pullman & Dalian Grand Hyatt Hotels, Country Garden Villas, Merchants Property LOFT Apartment, Sichuan Chengdu Poly Lafei Manor & Emei Wushu Town etc. Show less
Licenses & Certifications

Master Degree in Marketing Management
Macquarie University, Australia
Chartered Marketer
The Chartered Institute of Marketing, UKJan 1992
Volunteer Experience
Founder & Director
Issued by Door and Hardware Institute Greater China Chapter on Jan 2011
Associated with Barry Chia
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