Snjezana Batcha

Experience

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  Megatrend

  Feb 2004 - May 2007

  Marketing Assistant and Account Manager

  Marketing Assistant:• Preparation of customized marketing activities, taking into account local trends, perceptions of consumers, competition and sales strategy, all in order to improve sales;• Active management of marketing strategy including all activities related to PR, organizing events, updating websites, advertising and preparation of promotional materials; • Support to sales initiatives.Account Manager:• Full responsibility for accounts: collecting orders, invoices and all supporting documents, management of partner debt in cooperation with finance department, marketing activities and promotions;• Responsibility for achieving company and personal targets, increasing sales, market share and number of active accounts;• Preparation of tender offer and documents. Show less

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  Končar elektronika i informatika

  Jun 2007 - Oct 2007

  Account Manager

  • Responsibility for the active customers and acquisition of new customers;• Responsibility for achieving necessary plans and targets;• Responsibility for orders, invoices and all supporting documents.

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  ASBIS Adriatic

  Oct 2007 - Mar 2015

  Product, Marketing and Account Manager

  Product manager:• Full responsibility for the success and market placement of assigned product lines, product launches;• Maintaining and developing good relationships with suppliers in the effort to achieve maximum benefits for the company;• Analysis and forecasting of market development and consumer behavior; competition monitoring;• Responsibility for the achievement of quarterly and yearly goals and fulfillment of plans, thereby optimizing the procurement process and action to avoid old stock;• Sales team support on a daily basis;• Pricing strategy and daily monitoring of sales activities (price, GP, GM and payment terms).Marketing manager:• Marketing planning and adjustment of the central marketing strategy and marketing campaign to the local market by taking into account local trends, perceptions of consumers, competition and sales strategy;• Responsible for managing marketing budget for the assigned category;• Active management of marketing strategy, including all activities related to PR, organizing events, updating websites, advertising, and raising awareness of assigned products through social networks;• Responsibility for the preparation of promotional materials (collaboration with designers, active orders and inventory management).Account manager:• Full responsibility for accounts: collecting orders, managing invoices and all supporting documents, management of partner debt, joined marketing activities and promotions;• The responsibility for achieving company and personal plans with key parameters (increasing the number of active customers, GP, revenue per customer);• Daily analysis and planning. Show less

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  Hangar 18 d.o.o.

  Apr 2015 - Jun 2015

  Product Manager

  • Full responsibility for product development, forecast, orders, localization and market placement of new product lines, product launches;• Analysis and forecasting of market development and consumer behavior; competition monitoring;• Sales team support on a daily basis.

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  Samsung Electronics - SEAD

  Jul 2015 - Oct 2016

  Product Manager, Partner Account Manager and Marketing Communication Manager for SEAD Region

  Product line manager IT and WG:• Full responsibility for the success and market placement of assigned product lines, product launches;• Analysis and forecasting of market development and consumer behavior; competition monitoring, reporting on daily basis;• Responsibility for the achievement of weekly, monthly, quarterly and yearly goals and fulfillment of plans, thereby optimizing the procurement process and action to avoid old stock;• Coordination of sales team to optimize workflow and to achieve targets, sales team support on a daily basis;• Pricing strategy and daily monitoring of sales activities.Partner account manager IT:• Full responsibility for achieving and further developing of business and sales results with national and international key accounts in the B2C and B2B segment of the market;• Setting sales plans and promotion activities together with the sales team including product and price planning;• Monitoring of company’s and partner’s stock level and providing sell out solutions;• Negotiations for annual contracts per account with the aim to optimize long-term value creation.Marketing communication manager for white goods:• Marketing planning and adjustment of the central marketing strategy and marketing campaign to the local market by taking into account local trends, perceptions of consumers, competition and sales strategy;• Active management of marketing strategy, including all ATL and BTL activities (event and hospitality management, in-store promotions, roadshows etc.)• Support to sales initiatives, • Preparation of promotional materials. Show less

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  Panasonic CEE Group

  Apr 2017 - now

  • Full responsibility for developing and maintaining channel in Adriatic market (eight countries) & Hungary (last 8 month): channel set up, yearly negotiations, forecasting, sales and marketing activities;• Analysis and forecasting of market development and consumer behavior; competition monitoring;• Ad hoc and independent decisions based on market changes and partner requests;• The responsibility for achieving company and personal plans with key parameters.

  • Key Account Manager for Beauty care and Kitchen appliances - Adriatic

    Apr 2020 - now

  • Business Develop Manager for AV accessories - Adriatic & Hungary

    Apr 2017 - Mar 2020