Adelina Tay

Adelina Tay

Aviation Security Officer

Followers of Adelina Tay195 followers
location of Adelina TayGreater Kuala Lumpur

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  • Timeline

  • About me

    MBA graduate major in Business Strategic and Marketing

  • Education

    • Civil Aviation University of China

      2017 - 2021
      Bachelor of Engineering - BE Air Transportation
    • Institut Teknologi Bandung

      2022 - 2023
      Master of Business Administration - MBA Business Strategic and Marketing GPA: 3.93 (Cum Laude)
    • Foon Yew High School 宽柔中学

      2011 - 2016
      High School Diploma
  • Experience

    • Certis

      Dec 2016 - Jul 2017
      Aviation Security Officer

      - Underwent training on : AVSO (Aviation Security Officer), TOPSIS (Threat-Oriented Passenger Screening Integrated System), Grooming Class, Customer Service, X-ray Operator.- Conduct access control duties at the terminals.- Screen passengers and their hand-held luggages for prohibited items before boarding the aircraft.- During peak times, we are require to manage 6-7 flights at a common gate.- Opening and closing the gate to ensure the safety of all airports user.- Resolved customer inquiries with personalised support.- Developed great time management, adapting and communication skills. Show less

    • Mdm. Lee

      Nov 2017 - Dec 2018
      English Tutor

      - Provided oral class, writing class and public speaking skills.- Monitor student's progress to mould a suitable learning scheme just for her.- Requires excellent time management skills to juggle between tight university schedules and teaching.- Developed the ability to work under pressurised circumstances.

    • SIXTH SENSE SDN BHD

      Jan 2020 - Feb 2020
      Copywriter

      - Create content that is engaging, informative, and encourages prospective clients to collaborate with the company.- Creating concise, persuasive text for multiple media (e.g. Ads, Blog Posts, Instagram, Facebook Page) - Doing detailed research, interviews and on-site visits.- Collaboration with creative specialists in the development of marketing projects and campaigns.- Creating email campaigns by crafting compelling subject lines and email content that encourages recipients to take action.- Worked with the social media team to develop posts that align with the overall marketing strategy. Show less

    • Self-employed

      May 2020 - Jan 2022
      Baker

      - Founder of Marble & Co.- Receive online cake orders and deliver to customer on time.- Bazaar joined : Riau Junction Food Trend and Sumbersari Food Trend. - Developed problem solving, leadership and delegation skills. - Self-handled and managed social media pages and advertising. - Provides real-time customer service.

    • Vilo Gelato

      Jan 2021 - Dec 2021
      Gelato Server

      - Input customer orders and processed payment using Moka POS.- Provided on-the-job training and support to junior staff on serving techniques and payments.- Processed and managed online orders daily include GrabFood, Gojek and WhatsApp.- Counted stock daily and provided management with order list.- Used bubbly personality to engage with customers and develop positive rapport.- Educated customers on the difference between ice cream, gelato and sorbets.- Maximised customer satisfaction by quickly addressing and resolving complaints with food or service.- Completed opening, closing and shift change tasks in full to promote store efficiency. Show less

    • PT Kereta Api Indonesia (Persero)

      Feb 2023 - May 2023
      Passenger Marketing Intern

      - Monitored consumer patterns, anticipating changes and maintaining marketing strategy relevance in dynamic landscape.- Created customer awareness of goods, services and special promotions with creative advertising strategies.- Conduct research on the recent market trend in the transportation field.

    • Unilever

      Jan 2024 - Jun 2024
      Marketing Intern

      - Assist in planning and executing marketing campaigns with event agencies.- Contribute to extending and creating product codes for imported products at Unilever's Malaysia plant.- Coordinate with Media and Audience Specialists to establish data collection link for campaign insights.- Collaborate closely with the legal team to draft contracts and NDAs for marketing initiatives.- Ensure point-of-sale materials (POSM) alignment with brand guidelines and objectives through effective communication with creative agencies.- Proactively engage with freight forwarders for delivery logistics.Assisted in the following Campaigns:1. Rexona x (G)I-DLE Guardian Flashmob2. Rexona x (G)I-DLE Watsons GLOW Studio3. Rexona x (G)I-DLE In-office Launch4. Rexona x (G)I-DLE Virtual Meet & Greet Show less

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Adelina Tay
      Winner of Branding Competition: Case of ITB Press 2023 Institut Teknologi Bandung May 2023 Winner of the ITB Press 2023 Branding Competition for revitalising the ITB Press store. Provided innovative ideas and solutions to enhance the store's brand identity and customer experience.
    • Awarded to Adelina Tay
      Semi-finalist of international post-graduate marketing competition in MARKETITION 2022 Universitas Prasetiya Mulya Jan 2023 Marketition is a business case competition, held in 2022 with the theme “Enhancing Marketing Strategy in Industry 4.0”. Using real case provided by the sponsoring company, my team had gone through two (2) stages and emerged as semi-finalist.
    • Awarded to Adelina Tay
      Tianjin City Literature and Art Performance Runner-up Tianjin Municipal Education Commission 天津市教育委员会 Sep 2019
    • Awarded to Adelina Tay
      International Student Speech Representative - Aug 2017 As the appointed International Student Speech Representative, the role is to stand as a bridge between diverse student communities at CAUC. Tasked with delivering the opening speech at the Freshman Ceremony, which embody the values of unity, diversity, and academic excellence. This honour entails fostering a sense of belonging among international students, promoting cultural exchange, and championing the global perspective within the academic journey.
    • Awarded to Adelina Tay
      Outstanding Student Scholarship Award 中国民航大学优秀在校奖学金 Civil Aviation University of China Aug 2017|一等奖(First Prize)- Fully funded tuition fee and accommodation fee.- Monthly living expenses granted.Aug 2018|二等奖(Second Prize)- Fully funded tuition fee and accommodation fee.Aug 2019|一等奖(First Prize)- Fully funded tuition fee and accommodation fee.- Monthly living expenses granted.Aug 2020|二等奖(Second Prize)- Fully funded tuition fee and accommodation fee.
  • Volunteer Experience

    • Entertainer

      Issued by Tianjin Dongli District Youth Volunteers 天津市东丽区青年志愿者 on Jan 2019
      Tianjin Dongli District Youth Volunteers 天津市东丽区青年志愿者Associated with Adelina Tay