Andrew Zanker

Experience

• 

  Rural Press Limited

  Jun 2006 - Jun 2010

  National Sales Executive
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  MEC

  Jun 2010 - May 2017

  Media Edge CIA or MEC is one of the world's leading strategic media agency networks. With over 5,000 people working across 90 countries. MEC create communication solutions by adopting strategic integration of Media, Content and Technology, driven by data, insight and analytics.Senior account lead across 3 major agency national clients representing approx. $38m per year – Directing the Mitsubishi’s Cooperative marketing fund, made up of 34 windows and 210 dealerships nationally.Key lead for agency across strategic development on Media/Communication & Implementation Channel/Category Planning & Delivery across traditional and Digital marketing areas including – SEM, SEO, Online display, mobile/tablet displayLeadership panel to explore the People Management Experience program Show less

  • Senior Account Manager

    Mar 2014 - May 2017

  • Media Planner Buyer

    Jun 2010 - Mar 2014
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  Nissan Motor Corporation

  Mar 2017 - Jun 2018

  Retail Marketing Specialist / Marketing Manager

  Nissan Australia is a sales and marketing based organisation with a distribution of its range of products and services being offered via its franchised dealer partners. Nissan’s vision is to deliver innovation and excitement for everyone and provide this thought the vehicles developed, built and sold.Manage both the Execution and implementation of local area marketing / self-managed digital asset management systems.Responsible for overseeing the development/execution of all retail marketing campaigns from briefing and develop to execution and reportable outcomes across all agency partners including Media and Creative.Accountable for internal digital teams results connected to all above and below the line marketing messaging. Co-ordinating and providing direction for campaign initiatives amongst internal teams and agencies in the areas of advertising communication development and media planning.Management/service of the Nissan COOP retail marketing fund Show less

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  AFL Stats Mate

  Jun 2018 - now

  Senior Project Director

  A passion project to give insightful AFL Fantasy guidance via a data-led platform. Our position it that we are Finally that mate that has the Stats to help you with your Fantasy Football team...

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  UM Worldwide

  Sept 2018 - Jun 2020

  Client Director

  Universal McCann (UM) is Australia's most awarded media agency and is a member of The Interpublic Group of Companies. Employing more than 200 people, the agency is among the five largest in Australia, with annual media billings in excess of A$800 million. Currently UM is the Master Media agency for the Australia Federal Government.Member of the national leadership team in driving UM's new proposition for the Australian Federal Government portfolio, while also setting direction and required habits/behaviours for the Melbourne office.Coaching 3 teams in different markets including Melbourne (8 team members), Canberra (4 members) and Sydney (5 members) to drive day to day results each of our clients as well as motivating change for personal development. Managing all marketing requirements for a portfolio of departments of the federal government including Health, Environment and Energy, Australian Tax office, Royal Australian Mint, Treasury, Sports commission & Education. Approx $60m.Main responsibilities also included daily client servicing, quality control of implementation planning, trading, operating processes, buying performance and reporting. Show less

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  Dentsu X

  Sept 2020 - Nov 2020

  Client Director - Contract

  Dentsu X is part of a global agency network dedicated to their clients’ longterm, sustainable growth. Focused on delivering growth through fully integrated solutions powered by best-in-class media, data, technology and content capabilities.Managing all marketing requirements for a portfolio of clients across Dentsu stable of clients. Main responsibilities also include daily client servicing, quality control of implementation planning, trading, operating processes, buying performance and reporting. Show less

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  Bunnings

  Mar 2021 - Nov 2022

  Marketing Planner

  Australia and New Zealand's leading retailer of home improvement and outdoor living products, and a major supplier to project builders, commercial tradespeople and the housing industry.End to end responsibility for delivery to market of the Annual Marketing Plan driving outputs from key marketing internal and external partners. Be the key contact for that buying team for all outward facing marketing activity. Work with other marketing teams to execute a multi-channel marketing plan for each category.Challenged to Managing multiple stakeholders with competing priorities and viewpoints and ensuring stakeholders are engaged and contribute. Show less

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  Cricket Australia

  Jul 2022 - Dec 2022

  Marketing Projects Lead – International & Participation – Contract

  Cricket Australia (CA) is the governing body for professional and amateur cricket in Australia. Cricket Australia operates all of the Australian national representative cricket sides, including the Men's, the Women's and Youth sides. CA is also responsible for organising and hosting Test tours and one day internationals with other nations, and scheduling the home international fixtures.Delivered a key marketing strategy, which led into the delivery of a nationwide campaign for the Summer of International cricket. Worked closely with internal teams (Product/Digital Marketing/Sales/Online Merchandise & Legal) to define and execute the brand marketing strategy for new campaign. Leverage commercial and broadcast partner relationships (including Cricket Network) to extend the impact with our campaigns.Key achievements include delivery of the “There’s nothing like cricket” campaign was seen in market as a point of difference from previous communications and contributed to an increase is brand awareness and an increase in fringe fan ticket sales compared to previous campaigns. Show less

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  Barman & Larder

  Jan 2023 - May 2023

  Head of Marketing - Group Brand & Marketing Manager Contract

  • Responsible for developing and implementing an overall cohesive marketing strategy that aligns with each business unit’s objectives including identifying target audiences, developing messaging and positioning, and identifying the most effective marketing channels and tactics to reach our audiences.• Scoping implementation options and onboarding of a CRM system focused on bring significant benefits to the business including an improved customer relationships’, increased sales, enhanced customer satisfaction, and streamlined business processes.• Accountable for all budgeting within the department to ensure that all marketing initiatives are cost-effective, within budget and increasing return on investment where possible.• Collaboration with internal stakeholders, including the product, sales, and customer service teams, to ensure that all messaging and branding is consistent across all channels. • Overseeing the creation of all marketing collateral, including advertising campaigns, promotional materials, and digital content such as blog posts, social media posts, and email campaigns.• Organised a new system for tracking and analysing for all performance requirements of marketing campaigns. Show less

• 

  Paintback Ltd

  Jun 2023 - now

  Marketing and Communications Manager

  • Developed new positioning for the Paintback brand, ensuring it remained responsible, trustworthy, and innovative. Led the creative process for visual identity design, value proposition, and brand values all connected to a customer first approach.• Created and produced promotional materials for partner retailers and paint stores. Established and maintained an inventory of promotional materials, integrating them with digital content.• Developed and executed an integrated social media platform and strategy, maximizing consumer and trade engagement. • Established further collaboration partnerships with stakeholders, with the focus on strengthening Paintback's brand and environmental reputation. • Implemented public relations structures to better deal with emergency situations, while support R&D efforts.• Created marketing materials to retain current scheme participants and attract new ones.• Managed an annual budget, conducted market research, and measured digital communication effectiveness. Identified opportunities to increase participation rates and ensured the Marketing Coordinator role met company performance metrics.• Devise collaboration partnerships with Paintback’s stakeholders, including participating companies, retailers and industry associations, to mutually strengthen Paintback’s brand and awareness and further their reputations for being environmentally responsible. Show less