Hannah Rooney

Experience

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  Central Youth Theatre

  Sept 2012 - Apr 2018

  Director

  -Through this role, I received directing experience and training as a Young leader and arts facilitator at CYT. Involved training in time management, workshop planning and working with disruptive participants.-I developed these skills through leading an after-school drama club for children aged 11-12 and an additional drama club for children with behavioural issues.

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  Signal 107

  Jan 2014 - Apr 2014

  Radio Broadcaster

  - I partook in an internship with leading radio station Signal 107.- This developed my skills in radio presenting, story researching and operating broadcasting software.

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  Pennfields Medical Centre

  Jul 2016 - Sept 2019

  Administrative Assistant

  -This role involved assisting Admin leads in reception work and appointment booking.-Through this position, I received training in GDPR, patient confidentiality and first aid.- I developed skills in MS Excel and data processing systems such as EMISWEB through electronic filing and patient data entry.

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  Capital Xtra

  Jan 2018 - May 2018

  Event Management Experience: Capital Xtra Music Potential

  •I tour managed 4 high-profile clients at KOKO (London).•I attained an Arts award in event management through the organisation of a 1000-capacity sold-out music event and through the distribution of promotional content and mail-chimps.•I implemented successful marketing strategies and SEO campaigns that boosted insight by 10%.

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  Leeds Student Radio

  Sept 2018 - May 2021

  Broadcaster

  -Through this position, I built skills in presenting and broadcasting through hosting my own Hometime Radio Show.- As part of the LSR music team, I wrote press releases for new tracks and artists and edited tracks so they could fit within the LSR University Playlist.

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  Leeds Student Television

  Jan 2019 - Jan 2020

  Leeds Student Television Social Secretary

  -This role allowed me to organise high-scale social events for the society and ensure the society's brand was engaging in recruiting more members.During this role, I received: - Training in television production and managing live events- Training in interview techniques, leading to interviews with high-profile music artists.- Training in editing software and how to produce exciting online content across multiple platforms.

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  NCS - National Citizen Service Trust

  Aug 2019 - Nov 2021

  Project Manager Team Lead

  •I was responsible for leading and mentoring groups of young participants through 3-week programs and delivering workshops on music, drama, volunteering, self-development and active citizenship.•I embodied Project Lead for two Social Action Projects and helped SEN adults learn the importance of active citizenship and teamwork, raising over £2000 for charity.

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  University of Leeds

  Sept 2019 - Sept 2020

  Admissions Intern and Wellbeing Representative

  -This role involved organising and running university open days with university staff.-I ran workshops and interviews with prospective applicants.-I organised wellbeing events for the study body to support students and raise awareness of mental health issues.-I managed the publicity and marketing of the wellbeing social media pages and created content for their social media and weekly newsletter.

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  The Indiependent

  Feb 2020 - Sept 2022

  Creative Writer

  - This role involved writing press releases and theatre reviews for companies to use as promotional material, strengthening my written communication, copywriting and proofreading skills.

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  LUU Theatre Group

  Apr 2020 - Aug 2022

  •I planned and implemented marketing and PR campaigns for over 20 theatre productions, maximising social media traffic and increasing ticket sales by 40%.•I procured props, costumes, rehearsal schedules and created complex set, sound and lighting designs for performances. •I was the event coordinator of multiple live music and comedy events, generating over £4000 for respective charities.•I produced and managed productions at international drama festivals in Lyon, Czech Republic and Italy. Show less -This role involved managing the publicity and marketing of the society's social media pages and productions.-Through this role, I made executive decisions regarding the society's budgeting, production choice, structure, and well-being.- Being the Communications Officer involved being the first point of contact for new and existing TG members and providing excellent communication and transmittance of information between members and committee through social media and a bi-weekly newsletter. Show less

  • Treasurer

    Oct 2021 - Aug 2022

  • Theatre Producer

    Sept 2019 - Jun 2022

  • Communications Officer

    Apr 2020 - May 2021
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  University of Leeds

  Dec 2020 - Jun 2022

  •I managed various theatrical sites on the University of Leeds campus and ensured the buildings were operating efficiently.•I liaised with clients, managed the reception, and aided customer queries.•I built relationships with external stakeholders and performers for bookings and ticket sales. - This role involved supporting and assisting the facilitation of online ‘Skill-up’ workshops in Theatre for young participants.- I facilitated sessions of an online art club for young participants.- I hosted online conferences and represented the University of Leeds as an ambassador and spokesperson for studying arts degrees.-I ran a LINGUARSTARS program for prospective students, which involved zoom workshops and activities.

  • Duty Manager

    Oct 2021 - Jun 2022

  • Leeds Arts Ambassador

    Dec 2020 - Sept 2021
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  Health and Beyond

  Sept 2022 - Nov 2022

  Administrative Specialist

  •I managed and assisted the current data entry systems across Medical Practices. •I managed the GP Reception and ensured that patient data was accurate to the highest quality, facilitating GP-patient interactions and the smooth running of GP appointments.•I assisted office managers with administrative responsibilities and patient complaints and queries.

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  The University of Manchester

  Oct 2022 - Sept 2023

  Content Creator

  •I supported the development and production of targeted content for a range of channels, promoting the University’s online and blended learning courses, driving student recruitment by over 15% and ensuring content is optimised for different stages of the student journey. •I created a multi-media campaign for The Journal of Aesthetic Nursing which improved client acquisition rates by 11%, as well as two creative campaigns for Law Gazette which increased client acquisition rates by 12%.•I conducted data-led market research to produce course specific content that is accessible and optimised for various channels, from web copy and nurture emails to sponsored videos, social campaigns and print to increase applications for student intakes. In February 2023, I met the projected income of £180,000.•I built optimised and responsive web pages for UoM courses in Terminal4 Content Management System, following best practice for customer experience ensuring content meets the target audience’s needs and delivers on objectives.•I implemented and evaluated surveys to engage prospects which feed into course design, to determine the effectiveness of current promotional and communications approaches, and provide actionable insights.•I designed creative promotional assets (brochures, videos, images, emails, ads) using Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Premiere Pro) and helped oversee a marketing budget of £50,000 to ensure it is invested into optimised and profitable marketing strategies.•I updated our content management system and increased traffic to the web pages by 25%, while at the same time improving the processes and the efficiency of the team.•I project-managed a complete rebranding of our company and helped design a new myriad of digital assets and campaigns to increase traction, brand awareness and client acquisition, leading to increased recruitment by over 15% for specific courses. Show less

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  Native Places

  Sept 2023 - Mar 2024

  Marketing Executive

  •I fostered cultural partnerships for multi-million Native Places aparthotel and lifestyle business and represented our North UK properties as an ambassador and nurture community relationships to enhance brand loyalty, raise brand awareness, and deliver exceptional customer experiences.•I created captivating content across platforms that showcase our unique values to engage our audience and managed editorial calendars to support PR and Marketing strategies, bolstering brand protection, lead generation, and sales growth by 30%.•I curated content calendars across all social platforms, producing 10 posts weekly and monitoring social content to engage with viewers using brand voice, increasing our online brand community.•I managed and coordinated cultural programming for Native Aparthotel and Ducie Street Warehouse and develop vibrant marketing campaigns for DSW, Native Manchester, Edinburgh, and Glasgow based on the Native cultural calendar and city-specific events.•With Ducie Street Warehouse being a large-scale hospitality venue inside Native Manchester (voted one of the UK's best hotels by Conde Nast and The Times), I managed budgets up to £15000 to plan live music events and increase traction and footfall into the building.•I managed social media platform for Ducie Street Warehouse (32K followers) and assisted in content creation for Native and Counter platforms, like TikTok, Instagram and LinkedIn (7K followers).•I updated our websites with major activations and cultural programming, overseeing multiple projects, ensuring timely completion and executed marketing plans for the entire portfolio annually to facilitate workflow in the marketing department.•I managed relationships with 50 external high-end creative partners and vendors and supported project launches, including preopening projects, PR and strategies. Examples include Secret Manchester, Manchester’s Finest and Genre Music. Show less

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  PR Agency One

  Mar 2024 - now

  Account Executive

  With a strong focus on consumer and B2B accounts, I work with the agency to deliver exceptional results whilst fostering a collaborative and team-focused work environment.Key Responsibilities:Copywriting: Producing high-quality press releases, features, and other content swiftly and accurately.Client Engagement: Liaising effectively with clients and media representatives via telephone, email and meetings.Media Monitoring: Monitoring media channels to identify relevant coverage and opportunities.PR Implementation: Executing PR activities to achieve client objectives effectively.Client Reporting: Preparing detailed client reports and actively participating in client meetings.Press Release Distribution: Researching, writing, and distributing press releases to targeted media outlets.Media Outreach: Pitching news stories and features to media contacts.Media Coverage Evaluation: Analysing and evaluating media coverage to measure campaign effectiveness.Photography Coordination: Coordinating press photography requirements for client events and activities.Research and Proposal Support: Undertaking research to support new business proposals and initiatives.Social Media Management: Assisting in managing social media accounts, leveraging digital channels effectively.Accounts include: GCVA, Total Fitness, Homes England, Sensu Insight, One4All Gift Cards, Liberty Hotels and Resorts, Discover Africa, Just Tyres, Buy It Direct, Circle of Toys Show less