Ashley D'Onofrio

Experience

• 

  Adspace Networks

  May 2010 - Sept 2011

  Account Coordinator
• 

  Madison Logic

  Sept 2011 - Jun 2013

  • Critically evaluate information gathered from various sources, reconcile conflicts, and distinguish user requests • Use Scrum/Agile methodology to manage a backlog, create tasks and plan out sprints accordingly• Become an expert on the products related to your projects and feature assignments• Decompose high-level information into detailed units of work for the engineering team to estimate and tackle with a clear understanding of expected results• Abstract from low-level detailed information into generalized conclusions for management • Interpret business needs from internal & external sources and translate them into application requirements with the guidance of the VP of Product Management • Successfully engage in multiple initiatives simultaneously, applying time management skills• Shepherd production issues through all aspects of their lifecycle, including initial troubleshooting, coordination with engineering for further investigation, communication with front-office, and using sound judgment in the escalation to Product and Technology management & urgency of resolution Show less

  • Product Analyst

    Dec 2012 - Jun 2013

  • Advertising Account Manager

    Sept 2011 - Dec 2012
• 

  Bizo

  Jun 2013 - Jun 2014

  Account Manager - East

  • Build relationships with clients to assist in pre-sale activities and monitor campaign performance to optimize for renewals, up-sells and incremental budgets• Create, implement, and troubleshoot client pixels to ensure proper data tracking and analytics• Provide reporting and analysis on campaign performance vs. ROI/CPA/CPC/CTR goals using Bizo Marketing Platform• Manage the Account Management Twitter Page to create awareness for the company and its products

• 

  BBN Networks

  Jun 2014 - Feb 2015

  Manager, Client Services

  - Manage the integration of BBN’s programmatic campaigns onto AppNexus; point of contact for all troubleshooting and technical inquiries- Train Ad Operations to ensure proper set up, optimization strategies and continued campaign success- Administer all communication and SOW’s with third party data vendors; based on performance and discrepancy testing- Work to integrate Account Management team with Salesforce to ensure the most efficient usage and documentation of records

• 

  AddThis

  Feb 2015 - Nov 2015

  Senior Account Manager, Strategic Partnerships
• 

  Demandbase

  Nov 2015 - Aug 2017

  Customer Success Manager

  As a CSM at Demandbase, I was responsible for customer renewals and expansions. While focusing on customer strategy and ensuring on site meetings, I was able to form true partnerships. I was able to understand the customer goals to ensure we were being effective and providing value. I was able to attain a retention rate of over 93%, while increasing ACV for each account.

• 

  Swrve (a MessageGears company)

  Dec 2019 - Nov 2024

  Working to maximize the full-potential of our top strategic accounts as they leverage Swrve/MessageGears for their cross channel data and marketing needs. Focusing on growing key accounts, both within current business units and new business units. Key goal of expanding account adoption and revenue.

  • Senior Director, Strategic Accounts

    Feb 2024 - Nov 2024

  • Global VP, Customer Success

    Oct 2022 - Feb 2024

  • Global Director, Customer Success

    Sept 2021 - Oct 2022

  • Director of Customer Success, Americas

    Jun 2021 - Sept 2021

  • Sr. Manager, Customer Success

    Dec 2019 - Jun 2021