
Moe Cook

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About me
Retired. (I know! Hard to believe) Director Of Retail Services at Kinecta Federal Credit Union
Education

San Pasqual High
-
Cuna Management School
2012 - 2015Sales Leadership Training, Deepening relationships CertifiedThree years, an executive education program, to certify leaders in the credit union. With constant changes in compliance, technology, and member needs, it can be difficult to hone your vision for your credit union while building momentum within your team to create real and lasting change for not only your staff, your members. *Fully Certified to train Senior Management*Fully Certified to train Contact Center employees*Fully Certified to train Branch managers and all branch employees

Graduate School of Banking at the University of Wisconsin - Madison
1995 - 1998Banking and Financial Support Services AGraduate School of Banking at the UofW-Madison has helped develop banking leaders through a program of advanced management education. Today GSB is widely recognized as the nation's leading and most progressive banking school, offering a comprehensive course of study that focuses on meeting the changing banking world.

Pacific Coast Banking School
1993 - 1995Banking and Financial Support Services APCBS in partnership with the Foster Graduate School of Business at the UOW offers a unique combination of World class Faculty, cutting edge curriculum, and highly qualified participants that defines it as the Premier national Graduate School of Banking

San Diego State University-California State University
1989 - 1991Business/Managerial Economics 3.0
Experience

U S Bank
Apr 1998 - Mar 2009U.S. Bank – Special Projects 2002 to 2009Managed the development and implementations of products and design. System enhancements in both Consumer Credit and Check Card/Gift Card used corporate wide. Ensured communication channels were effective and well-understood by all within the organization. Work with outside entities to better the banks systems along with Microsoft on line banking procedures continue to report to senior management findings along with product development• Negotiated contracts for the Movie “Out Break” and the “Majestic” in Ferndale California *Both movies were shot in a very small community that the locals only trusted me to assist in the contract negotiation of utilizing their homes and business for both movies. (This led to over 50 different contracts and provided over $6 Million in total revenue to Humboldt County) Show less Supervised Seven Branches with a total of 72-member team. Accountable for the sales retention and growth of the North Coast California and Bend Oregon. Development, implementation, business development, management, strategy, analysis and reporting. Accountable for the Sales and Service including all Branch Operational audits, cash balancing, General Ledger, NSF reporting. Profitability of each branch the district as a whole. Supported financial growth by devising and implementing the marketing principles and promotional sales events for commercial and consumer projects. Managed to the balance sheet and cost controls. Responsible for the management and underwriting of a commercial loan portfolio of $43 million. Consumer and Small Business Lending limits. Mortgage loan certification along with Mortgage loan underwriting. Key Results:• Ranked Second in Customer Service Scores in 2008 out of 565 Districts• Achieved Annual Pinnacle for 2003, 2004 and 2005 *Pinnacle: Excellence in Sales and Service for 12 month running. This includes, deposit growth, loan growth, fee income, accountable for overall branch losses. Only the top 10% of Districts are awarded this prestigious award. • Direct contact with Microsoft partnership to work through the Online Banking capabilities. • Increased consumer loan growth by over 8% $16 Million net in a declining market• Trained as a leading expert in loss prevention and robberies. Show less Supervised Seven Branches with a total of 72-member team. Accountable for the sales retention and growth of the North Coast California and Bend Oregon. Development, implementation, business development, management, strategy, analysis and reporting. Accountable for the Sales and Service including all Branch Operational audits, cash balancing, General Ledger, NSF reporting. Profitability of each branch the district as a whole. Supported financial growth by devising and implementing the marketing principles and promotional sales events for commercial and consumer projects. Managed to the balance sheet and cost controls. Responsible for the management and underwriting of a commercial loan portfolio of $43 million. Consumer and Small Business Lending limits. Mortgage loan certification along with Mortgage loan underwriting. Show less
Special Projects
Apr 2002 - Mar 2009Vice President / District Manager
Aug 1991 - Mar 2009Vice President / District Manager, Eureka, CA
Mar 1977 - Aug 2007Castlerock Entertainment - The Majestic / Warner Brothers - Outbreak
Jan 1995 - May 2001Vice President / Sales Manager, Eureka, CA
Apr 1998 - Mar 2001

Comerica Bank
Jul 2009 - Mar 2012Vice - President Banking Center Manager, Austin, TXOversaw the banking center as the manager including the operational facets. Supported the financial growth in the Austin Area. Business development, Small business lending, Consumer lending. To build profitability and growth into the banking center. Devising, implementing marketing principles and promotional sales events for both the business and consumer projects. Key Results: • Sustained and expanded market share in the community we served. Making over 100 outside business sales calls per month. • Collaborated with all groups and teams within the organization. • Mortgage loan certification• Became profitable within 18 months. Show less

EECU
Mar 2012 - Mar 2015Regional Sales ManagerKey support for thirteen branch managers and seventy seven member sales staff servicing over 185,000 members and assets of over $1.8 Billion. Responsible for development and training of branch staff and management, implementation of strategy, as well as analysis and reporting. Provide Sales Leadership training. Manage and train branch managers to achieve operating and financial objectives. Ensure adherence to regulatory requirements, compliance policies, risk management, internal controls and procedures. Responsible for planning, development and implementation of business plans, organizational changes. Key Results: • Fostered a positive and engaging work environment for each team member by promoting skill development, coaching for improvement and growth, inspiring others through my words and actions, ensuring positive employee morale throughout the company• Certified Cuna Mutual Sales Trainer: Trained retail branch staff, The Contact Center, and Outbound • Partnered with Consumer, Mortgage and Small Business Lending to ensure members are being cross-served within branches to achieve their financial goals. Resulting in loan production year over year by 16%, av. $18.5 million in monthly retail loans• Monitored and measured effectiveness of the member experience. Analyzed information to ensure the branch network was building lasting relationships with each member. Trained toward curing any deficiencies which resulted in increased cross-sell from 2.1 to 3.1.• Assisted development of incentive plans for 3 consecutive years including presentations and rollout to staff. • Developed and implemented goals for retail banking from 2012 to 2015. • Increased Credit Life & Disability insurance from 15% in 2012 to over 37% by 2015, increasing overall income to the Credit Union.• Worked with internal “Performance Improvement Team” to streamline and improve utilization of both Meridian Link and Symitar, Jack Henry resulting in a much more user friendly process Show less

HomeStreet Bank
Sept 2015 - Sept 2019Vice President, District ManagerResponsible for the overall profitability and operations of HomeStreet Bank’s Retail branches in the State of California. Responsible for growing the California market with 16 branches and 94 employees from San Diego County, Riverside County, Los Angeles County coming soon to Santa Clara County. Our objective; to achieve business and consumer production growth. Manage and direct relationship banking-needs based sales model that includes lending, core deposits, and investments in the District. Responsible for employee development, customer satisfaction, and the promotion of the banks' strategic vision, growth goals, and profitability objectives for the District. I lead the team in daily, weekly, and monthly sales calling objectives to achieve targeted growth goals in both consumer and business banking relationships. I am responsible for managing the California retail market in; business marketing objectives, staff recruitment, and the development of the branch teams.Key Results:• Rebuilt a 7 branch acquisition from Simplicity Bank - Assets: $840MM• Designed, hired, opened 7 new De novo branches• Managed the acquisition of 2 11/16, Boston Private locations with 100% retention of deposits and employees• Managed 1 acquisition in 3/16 Orange County Business Bank• Managed the acquisition of 1 new branch of Opus bank 9/17* 2 new De novo branches Santa Clara and San Jose Bringing our California Market to 19 branches. Show less

Kinecta Federal Credit Union
Sept 2019 - nowRetired Director Of Retail ServicesOversees all aspects of the respective region to include branch operations, shares, and membership to all retail Member Service Centers within the South Coast Region. Accountable for management oversight and direction. Responsible for personnel development and implementation of strategic business plans in order to ensure the Member Service Centers achieve all of their business objectives.Heighten the Credit Union's visibility of financial services solutions among its members, SEGs, Charitable organizations, and the public through community involvement. Show less
Licenses & Certifications

Sales Leadership and Development
CUNA -- Credit Union National AssociationMay 2012
Volunteer Experience
Student Teacher
Issued by Junior Achievement Fort Worth Texas on Mar 2012
Associated with Moe CookMentor
Issued by Ability First on Sept 2016
Associated with Moe CookCEO and Business leader Advisor
Issued by Vistage Worldwide - Austin Texas on Sept 2010
Associated with Moe CookBoard Member
Issued by YMCA of Round Rock on Jun 2010
Associated with Moe CookEvent planner for "Shoe In"
Issued by SALVATION ARMY on Aug 2009
Associated with Moe CookEvent Organizer
Issued by ROAD ROCK CHAMBER on Jul 2009
Associated with Moe Cook
Languages
- enEnglish
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