Luca Baldini

Experience

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  3NTA - Learning from students

  Jan 2015 - Jan 2016

  Design Specialist

  Write articles in the field of art, design and architecture. Focus on the role of design as an agent of change, opening up the space of possibilities through systems-led innovation.

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  Spill.net

  Feb 2016 - Aug 2016

  Art Direction Assistant

  Support the Creative Director to craft brand narratives and identities for cultural institutionshigh-end fashion brand, architectural firms and retail innovators.Responsible for the design of the brand and visual language for: Renzo Piano Building Workshop,Cartier Women’s Initiative Awards and IWD:http://www.rpbw.com/ https://www.cartierwomensinitiative.com/ Support the Art Director for the visual language of Hermès “Tie Society”, The Drawing Center(NYC) and Shakespare & Cohttps://drawingcenter.org/https://shakespeareandcompany.com/ Show less

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  TU Delft | Industrial Design Engineering

  Sept 2016 - May 2018

  Investigate, together with prof. Calabretta, the field of collaborative innovation and design thinking. Study the case of the interaction between public and private partners in the Netherlands to unveil the explicit and implicit dynamics that are responsible for successful embedding of the collaborative outcome.The research results were published in a conference paper at theIASDR 17 in Cincinnati:Entrepreneurial universities meet their private partners: towards a better embedding of the outcomes of cross-sector collaborations. Baldini, Calabretta, and De Lille (2017). Publisher: International Association of Societies of Design Research Show less

  • Research assistant | Cross-sector collaborative innovation

    Sept 2016 - May 2018

  • Student Assistant | Design Leadership & Innovation Master Course

    Sept 2016 - Jan 2017
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  KLM Royal Dutch Airlines

  Oct 2016 - Jul 2018

  Conduct user research, service prototyping and innovation coaching for KLM X Innovation departmentPromote the “Design Doing” initiative, whose main objective is to foster the creation of a collaborative space where Dutch research and education institutions could experiment innovative solutions in the transport sectorResearch in the field of cross-sector collaborative innovation between public and private stakeholders Investigate, research and design a new type of collaboration between KLM and Dutch Research and Education Institutions.Concept design of a new service and a digital and physical platform for the different partners to meet up, exchange ideas, co-create and co-design: DIT, Design It Together at KLM. User research, stakeholder mapping, value proposition design, and service prototyping.

  • Service Designer

    May 2017 - Jul 2018

  • Graduate Design Researcher | Design Doing

    Oct 2016 - May 2017
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  Cognizant

  Jun 2018 - Jun 2021

  Define service propositions and conduct people-centred design research with the helpof qualitative and generative research methodologies to uncover user needsFacilitate creative workshops to explore the dynamics at play between market and societal trends and user insights to craft innovative products and services for economic and social developmentCo-production of strategies, tools and methodologies to guide clients through customer centric transformation and the new narratives created by disruptive digital technology (blockchain, IoT, AI)Behavioural and system analysis to identify untapped potential for innovation in low-resilient complex sectors such as Finances, Healthcare and Transport with the help of design for behavioural change Show less

  • Senior Service Designer

    Jul 2018 - Jun 2021

  • Sustainability-driven Designer

    Jun 2018 - Jun 2021
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  Assist Digital

  Jun 2021 - Nov 2021

  Experience Strategist

  Initiate a sustainability-driven practice within the service design department, including tools, methodology, and new approach to help clients embrace the sustainability transitionLead service design projects with clients in the Telecomunication, Industrial Automation and Engineering processes

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  Sogei

  Nov 2021 - now

  Service Design Expert

  Conduct citizen-centred qualitative and quantitative research to assess criticalities and opportunities to design public services for public administrationCombine foresight, systemic design and human-centred design to craft product-service systems and strategies for Italian government and public stakeholders Facilitate co-creation sessions with public and private actors to deliver innovative and efficient public services

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  Sapienza Università di Roma

  Nov 2023 - now

  PHD Student

  The PhD focuses on the twinning digital and ecological transitions that impact public services, promoting participation, awareness, and sharing to improve the quality of the social and productive fabric. With the objective of governing the transition, the research will focus on the interventions needed to rethink the organizational nature of Public Administrations.

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  ISIA Roma Design

  Nov 2023 - now

  Tutor accademico