Vineeth Shetty

Experience

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  Lionbridge

  Aug 2007 - Aug 2008

  Business Development Executive

  • Generate qualified leads through cold calling for global sales team across Europe and America. • Probing and understanding client requirements.• Selling high value solutions and services to prospects in the overseas market.• Updating and maintaining accurate prospect information in the CRM tool (Sales Force).

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  NTT Global Data Centers and Cloud Infrastructure, India

  Aug 2008 - Oct 2019

  • Initiated Account Based Marketing (ABM) activity by planning, organizing and executing programs to generate new business and advance existing opportunities for the sales team within specific, targeted accounts and contacts.• Achieved more than 50 % of the New Business target YOY by acquiring New Enterprise logos spread across major industry verticals.• Built and successfully managed a separate team of three individuals to drive and generate the revenue for Cloud business.• Managed the Inside Sales team for PAN India with the key objective of generating new business and sales funnel.• Formulated KPIs for the entire marketing team taking into consideration company's strategic objectives. Show less

  • Assistant General Manager - Marketing

    May 2018 - Oct 2019

  • Senior Manager - Marketing

    Apr 2015 - Apr 2018

  • Manager - Marketing

    Apr 2013 - Mar 2015

  • Assistant Manager - Markteting

    Apr 2009 - Mar 2013

  • Marketing Business Development Executive

    Aug 2008 - Mar 2009
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  Securens Systems Pvt. Ltd.

  Oct 2019 - May 2020

  General Manager Marketing

  • Led marketing for generating new business for India’s leading IOT based E – Surveillance solutions across Manufacturing, Education and Retail industry.• Contributed more than 60 % to the new business along with the acquisition of two major brands within five months.• Introduced the concept of customized communication with reference to the prospect's LinkedIn profile which increased email response rate by 5 %.• Identified irrelevant costs with reference to the team’s software subscriptions and ended up saving Rs 1.3 lakhs per quarter for the company.• Developed new website with more clear and relevant content, UI/UX, CTA and SEO to drive quality traffic for new business.• Designed and rolled out a Digital Marketing plan with regards to LinkedIn, SEM, and SEO for new business and market capture. Show less

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  Slate

  Sept 2020 - Mar 2021

  Assistant Vice President -Marketing

  • Led the marketing function by strategizing and executing below activities with the core objective of Customer acquisition and Brand awareness.• Digital Marketing : Strategised and executed full funnel Digital Marketing campaigns on LinkedIn, Google and Facebook - Paid and Organic.• Increased the lead to customer conversion rate by 5% and reduced the Customer Acquisition Cost (CAC) by 44%.• Email Marketing : Strategising and deploying targeted email campaigns for new customer acquisition and cross selling to existing customers.• Partnerships : Led the responsibility for developing key partnerships across industries like Incubators, Venture Capitalists, Accelerators, Tech Platforms, Startups and Industry Associations. Show less

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  Hexaware Technologies

  Apr 2021 - Jan 2024

  Senior Marketing Manager

  • Responsible for defining, leading and executing Go to Market plans for Hexaware’s top business unit in North America, Europe and APAC.• Accountable for lead / demand generation for the vertical.• Owning and managing annual marketing budget for the business unit. The role encompasses to build, accelerate and nurture pipeline for ABM accounts by leveraging various channels like:• Campaigns: Formulate campaign strategy with sales team to accelerate and nurture the pipeline for targeted outreach to specific accounts and personas . Using HubSpot, Influ2 and other social media channels to execute campaigns.• Webinars & Podcast : Plan and organize webinars and podcast to build pipeline.• Events: Conceptualize, manage and execute events and organize round tables.• Digital Marketing: Plan and execute digital marketing programs like LinkedIn sponsored campaigns, content syndication campaigns, SEO and PPC campaigns.• Account Based Marketing: Work closely with account managers to execute ABM programs. The programs include events, workshops and social media campaigns (display ads, sponsored campaign). Show less

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  LTIMindtree

  Jan 2024 - now

  Senior Marketing Manager