Rich Mintz

Experience

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  SEW Eurodrive

  Jan 1995 - Jan 2011

  I piloted and directed the US product management team for gearmotors, drives and automation products and pushed market information into the German HQ team for new product development. I pushed prospect engagement in areas of media relations, trade show management, agency management, technical writing, budget management, partner management and more. I managed a team of electrical designers and electricians in the design and construction of drive-based automated industrial control panels.

  • US Strategic Marketing and Product Manager

    Jan 2002 - Jan 2011

  • Control Systems Design & Build Manager

    Jan 1995 - Jan 2002
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  Siemens

  Jan 2011 - Jan 2019

  I collaborated with and coached technical subject matter experts (SMEs) to create and communicate customer-centric value-based messages that drove thought leadership and prospect engagement.• Developed strong customer-focused content that executive leadership pointed to as a best practice example of what others should be doing • Defined and communicated insightful messaging targeting prospects through a 360-degree approach with innovative tactics outperforming lead goals by as much as 300% for new products• Converted internal product-focused technical staff into value-focused insight evangelists Show less I was one of a two-person team tasked to start up a new US gear motor business that would include a new facility, new staff, new processes plus product and message localization to attract and win US customers.• Recruited top engineering talent for new application engineering and customer support team and mentored new graduates in the leadership development program• Collaborated with German executive and R&D team to make critical product changes for the US market that resulted in immediate success in conversion from competitive products• Test-piloted new demand generation program that established long-standing benchmarks Show less

  • Senior Marketing Manager - Low Voltage Motors and Drives

    Jan 2015 - Jan 2019

  • Marketing Manager and Product Manager - Gear Motors

    Jan 2011 - Jan 2015
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  Abaco Systems

  Mar 2020 - Oct 2023

  Lead a top-quality team to engage, educate, and excite technical people in their search for solutions to the most complex challenges in embedded computing. My key responsibility was to support growth initiatives through campaign development and execution. I worked with internal resources in product management, sales, and others to develop prospect/customer behavior insights and turn that into compelling content and campaigns to leverage that content into conversion.

  • Global Marketing Director

    Dec 2021 - Oct 2023

  • Senior Product Marketing Manager

    Mar 2020 - Dec 2021
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  Helton Creek Home Services

  Sept 2020 - now

  Chief Everything Officer

  Licensed electrical contractor in NC and SC working with homeowners to turn their dreams into reality through upgrades in all things electrical.