Ben Caster

Experience

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  @UK PLC

  Aug 2006 - Mar 2008

  @UK PLC is the leading Electronic marketplace, with over 1 million users. We believe that @UK PLC has significantly more users than all the other UK marketplaces combined, and that we are probably the largest transactional b2b marketplace providing integrated eCommerce and eProcurement worldwide.Providing marketing support across the company's three main business units selling to Government, healthcare, education, private sector and company formations clients. Responsible for the company’s web presence (corporate eCommerce website, eCommerce product micro-sites and web advertising). Responsible for managing the company’s advertising including web, print (display and advertorial) and exhibition sponsorship and achieved a significant level of return on investment.Responsible for managing and executing the company’s lead generation programme consisting of direct mail and direct email.Creation and maintenance of the company’s marketing collateral (product sales documentation, case studies and brochures).Responsible for the company’s events, including both attendance at exhibitions , at eWorld, GC Expo and the Education Show, as well as planning and running the company’s own events achieving a significant level of return on investment.Involved with new product/service development including: concept, positioning and messaging and product launchesDeveloping and managing strategic partnerships and commercial arrangements with organisations to provide complementary products and services to clients driving extra revenue through commission. Show less

  • Marketing Manager

    Jan 2007 - Mar 2008

  • Sales Executive

    Aug 2006 - Jan 2007
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  Videocall Ltd

  Apr 2008 - Sept 2011

  Marketing Manager

  Videocall is a leading immersive telepresence, telepresence, video conferencing and unified communications service provider and systems integrator providing video communication and collaboration services to leading organisations throughout the world. Videocall provides bespoke solutions including personal and immersive telepresence, high definition video conferencing, unified communications, desktop videoconferencing & video enabled networks underpinned by a global, cloud based, video managed service portfolio designed to give an unprecedented user experience.Strategic development of the company’s marketing plan, working with the Sales Director to support sales growth targets including budget negotiation and management. Tactical delivery of the marketing plan focusing on opportunity presentation through multiple channels including direct email, events, public relations & online. Strategic development of market positioning and messaging and communication to internal and external stakeholders and customers. Strategic product management of core product offerings including cloud-based telepresence service and Software as a Service management environment for service delivery. Product specialist with direct customer interaction at all programme stages from sales through to implementation including project and account management for complex development and deployment projects of core offerings. Proposal and bid management for high-value tenders, projects and customers. Core vendor relationship management to engage with appropriate vendor marketing and sales resource to delivery incremental marketing and go-to-market programmes. Responsible for the on-going development and maintenance of the sales prospecting and customer database including project managing the deployment of new Software as a Service customer relationship management system (Salesforce.com). Show less

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  Henley Business School

  Sept 2011 - Apr 2013

  Full Time Executive MBA Programme Member

  Full time executive MBA from the triple-accredited Henley Business School, UK, ranked 34th in the World, 8th in Europe and 2nd in the UK in the 2014 Economist ‘Which MBA?’ World Rankings. The Henley MBA programme is designed for practising and experienced managers looking to stretch and grow their own leadership potential and talent. Highlights include: • China SME Consulting – Working via local VC connectors with high growth SMEs in Shanghai to develop strategic direction and expansion opportunities.• UK Start-up Consulting – supporting a UK technology start-up – full strategic critical assessment and business plan. • South Africa NGO Consulting - working to measure organisational reputation between the Allan Gray Orbis Foundation, who invest to promote progress in Southern Africa through entrepreneurship, and its student beneficiaries, leading to fundamental changes in the way the foundation works with its beneficiaries. • Master's Thesis - A quantitative and qualitative study of factors affecting propensity to purchase in a social and community context. • Graduated with Distinction and awarded a class prize. Show less

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  Kindred RM

  Oct 2012 - May 2017

  Marketing

  Kindred RM is a marketing technology business providing a SaaS based content monetisation solution to publishing industry customers. Additionally, marketplace, ecommerce and marketing campaign services are provided to brand advertising customers. From inception a few years ago Kindred now services some of the UK's leading publishers and online communities with an innovative brand marketing and content management platform.

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  Traclogik

  Jun 2017 - now

  Business Development

  TracLogik is a provider of industry leading products & services for asset location. TracLogik’s solutions combine best-of-breed hardware across multiple technologies including GPS, Bluetooth Low Energy (BLE), RFiD & WiFI. The TracLogik unified control centre provides a singular view regardless of the technology deployed. This enables better business outcomes and the achievement of a substantial return on investment to industries including healthcare, local government, logistics, plant hire, manufacturing & airports. In addition to asset location and tracking, the TracLogik Control Centre also provides time and attendance tracking and management and a remote task management solution that enables businesses to manage and communicate schedules to field operatives, automate and log maintenance visits and improve productivity through attendance monitoring. The success of TracLogik is due to the flexible approach offered to customers. Each customer has a unique set of challenges and requirements and so each TracLogik deployment is customised to these requirements. The resulting solution neatly fits the customer requirements and immediately delivers a significant return on investment. Show less