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Anna Erlandsson

Anna Erlandsson

Waitress

Followers of Anna Erlandsson671 followers
location of Anna ErlandssonDublin, County Dublin, Ireland

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  • Timeline

  • About me

    Digital Marketing Specialist at Academic Positions

  • Education

    • Université Paris Dauphine - PSL

      2021 - 2021
      Kandidatexamen

      Exchange studies through the Erasmus+ program

    • Trinity College Dublin

      2022 - 2023
      MSc in Digital Marketing Strategy at Trinity Business School, Trinity College Dublin

      Graduated with Distinction, First Class Honours. Studied modules within Digital Design, Digital Marketing Strategy, Social Media Marketing, E-commerce, Sales Management, and Digital Analytics where the aim is to understand how to plan and implement digital strategies. The program focuses on understanding the role of businesses in the digital world, coupled with a strong industry and partnership approach. Developed a digital marketing strategy for a bridal boutique in Ireland… Show more Graduated with Distinction, First Class Honours. Studied modules within Digital Design, Digital Marketing Strategy, Social Media Marketing, E-commerce, Sales Management, and Digital Analytics where the aim is to understand how to plan and implement digital strategies. The program focuses on understanding the role of businesses in the digital world, coupled with a strong industry and partnership approach. Developed a digital marketing strategy for a bridal boutique in Ireland through a client project. Implemented digital advertising campaigns including Google Ads (Search & Display), Instagram and Facebook Ads. Measured performance using Google Analytics & Meta Business Suite. Worked with SEO and UX recommendations.My master's thesis involved a company project for a renowned Swedish furniture company, where I developed a brand community strategy across omni-channels to enhance customer value online. Show less

    • El Camino Real Charter High School

      2015 - 2016

      Exchange Studies for 1 year.

    • Ekonomihögskolan vid Lunds universitet

      2019 - 2022
      Bachelor's Programme in Design of Information Systems

      Activities and Societies: Was official at one of the committees at Malmö Nation and a member of LundaEkonomerna Student Union. Bachelor of Science in Information Systems. Relevant course modules included those within System Design, Information Structure, Standard Systems, Web Services and Databases with a high data-driven approach.

    • Sundsgymnasiet

      2014 - 2018
      Science Degree Naturvetenskap

  • Experience

    • NORELL & NERMAN LJUNGHUSENS GOLFRESTAURANG AB

      Jun 2014 - Aug 2021
      Waitress

      -Worked as a waitress full time during summers, included catering and assisting at external events such private dinners, parties and weddings.

    • ..by String Furniture

      Oct 2018 - Jan 2019
      Marketing Assistant

      - Administered and supported the CMO with essential tasks: organized files, sent outgoing mail and undertook daily administrative tasks to ensure the functionality and efficiency of the department.- Cooperated with Sales Department and IT consultant to improve the design of the website and increase SEO.- Chaired and coordinated the invitations for 70th anniversary dinner held at National Museum in Stockholm where hundreds of stakeholders, clients and retailers were in invited.

    • Thule Group

      Jan 2022 - Mar 2022
      Project Intern

      -Operated in a team of four where the aim was to define and design a loyalty club for the markets where Thule sells direct to consumers online. -Attained deliverables included loyalty club concept, UX design, communication strategy, KPI for measure and follow up.- Presented and documented the case study to several managers at the end of the 10 weeks.

    • Thule Group

      Jun 2022 - Aug 2022
      Summer Intern

      Part of the Online Solutions Team. Worked with various types of tasks including: - Working with the UX team with a UX/re-design project for Thule.com. Reviewing differentalternatives and proposals for the design in FIGMA. - Working with usability testing for a large UX project. Comparing old buyers guide to new OnlineExpert Adviser (OEA), in order to improve the OEA for the end-user.- Alt texts (text describing pictures for screen readers used by people with vision impairments)- Broken backlinks: fixing broken backlinks to increase SEO. - Working in PIM. Show less

    • Academic Positions

      Aug 2023 - Sept 2024
      Digital Marketing Specialist

      - Campaign management: planning, scheduling, and monitoring client campaigns.-Content marketing: strategizing, storytelling, copywriting and scheduling organic social media posts.- Boosting posts: scheduling and budgeting top performing organic posts. - Reporting monthly social media performance measuring KPI based on chosen objectives.- Lead generation, managing lead gen campaigns with the goal of converting potential clients into qualified marketing leads.

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Anna Erlandsson
      Rotary Youth Leadership Award Rotary Club Oct 2017 Rotary Youth Leadership Program is a leadership program coordinated by Rotary Clubs worldwide. In order to be able to attend the program that is arranged by the club’s district committee you have to be sponsored by the Rotary Club. The principal at my upper secondary school offered me this opportunity because of my commitment and my role as a chairman of the student council committee.

  • Volunteer Experience

    • Head of student council

      Issued by Sundsgymnasiet on Sept 2017
      SundsgymnasietAssociated with Anna Erlandsson

    • Official

      Issued by Malmö Nation on Sept 2020
      Malmö NationAssociated with Anna Erlandsson

    • Student Ambassador

      Issued by Sundsgymnasiet on Sept 2014
      SundsgymnasietAssociated with Anna Erlandsson