Abigail Phillips

Experience

• 

  Wesley College - Delaware

  Jan 2009 - Apr 2012

  Worked for Wesley College Office of Institutional Advancement • Maintained online publications and edited print articles• In charge of campus-wide photography• Participated in donor outreach, alumni events, and communications• Website maintenance for www.weare.wesley.edu and www.wesley.edu• Multimedia designer (ads, invitations, posters, postcards, monthly e-newsletters)• Day to day office assistance and organization • Wrote biannually for the magazine• Published multiple stories both in print and online• Held various interviews and strengthened donor relations

  • Communications Assistant

    Jan 2009 - Apr 2012

  • Writer/Publications Assistant

    Jan 2009 - Apr 2012
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  Butamax Advanced Biofuels LLC

  Oct 2012 - Jan 2014

  Marketing and Communications Coordinator

  A Joint Venture Between BP and Dupont• Website management for butamax.com, and butamaxpatents.com. Accomplishments include content development and collaboration with a web design firm in a complete redesign of the corporate website.• Corporate trade show exhibition management and event planning. Highlights are coordination and execution of a groundbreaking event at the first commercial facility in Lamberton, Minnesota. • Lead Designer/Architect for Microsoft SharePoint branding, training, and internal implementation.• Assisted with biofuels advocacy, public relations, press releases and communication activities. Concentrations include advocacy agendas, new patents, intellectual property, litigation, business announcements, sustainability and emerging technologies information. • Producer/editor of the monthly employee newsletter, and quarterly early adopter/investor newsletter. Produced employee profiles for the web, conferences, newsletter and Who's Who informative employee handbook. Other graphic projects include posters, invitations, publicity materials, educational materials, conference materials, certificates, booklets, brochures, programs, fliers, web graphics, way-finding signs, banners, forms, stationary, logos, advertising, direct mail, web and social media graphics and business cards.• Provided news recaps, industry news, competitive research and market intelligence. As well as communications and web analytics also, analysis. Tools used were Google Analytics, Meltwater News and Dow Jones Factiva.• Served as brand ambassador. Designed company marketing materials, presentations, exhibition booth banners, and, promotional items. Oversaw creation process. • Maintained and served in the creation of company digital assets library/internal site collection. • Served as the in-house corporate photographer for events, meetings, and employee portraits. Show less

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  Abby Phillips Design

  Apr 2014 - now

  Freelance Designer

  Abby Phillips Design, formerly Abby Hill Media, is an entrepreneurial business specializing in imaginative, interactive design and development, materializing stunning branding, multimedia, marketing, digital solutions, and products. I approach my projects with strategic and creative thinking and create big ideas spending each day sharpening the tools of the design trade as a higher education professional.

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  University of Delaware

  Aug 2016 - now

  Responsible for developing and managing the artistic design for University Student Life marketing materials. This position brings strategic leadership to brand management while showcasing the creative impact of storytelling across all Student Life experiences to align with that of the University of Delaware and the Division of Student Life. This position reports to the Division of Student Life but has a strong relationship with UD’s Office of Communication and Marketing.This position also works to identify and implement operational efficiencies for the Student Life Communications & Marketing Team to ensure optimal service execution and coordination of communications and marketing efforts across the Division. The Communications Manager, Creative & Operations, leads the Egg Marketing Agency, which employs 20+ student interns annually and serves all division areas. This position oversees the development and management of all aspects of the program, including hiring, team placement, project management, and professional development. Show less Responsible for leading communications and managing the artistic design for all University Student Centers (USC) marketing materials, the Department of Fraternity and Sorority Leadership & Learning, and Blue Hen Esports. This position brings strategic leadership to brand management while showcasing the creative impact of storytelling across all USC experiences to align with that of the University of Delaware and the Division of Student Life. The student-focused content feeds several other areas of the university including Student Life, the Office of Communications and Marketing, Admissions, and Alumni Relations.Annually this area produces more than 575 print designs, maintains seven distinct websites, produces content for two outdoor LED signs and 16 digital displays, manages 6 separate social media channels, captures photos from 48 events, creates multiple UDaily stories, and creates a multitude of promotional and documentary-type videos.Leads and supervises a creative team consisting of one staff member and team of twenty student interns, designers, content writers, photographers, videographers, multimedia producers, etc., who are responsible for the design, development, and production of creative collateral across a wide range of projects and media in service to the Student Centers and it's 400+ Registered Student Organizations.Facilitates experiential learning opportunities, student instruction, and a portfolio of works that establish the Egg Student Creative Agency's program narrative and experience value propositions. Assess student success by documenting program outcomes through case examples, annual surveys, and annual works provided.Responsible for $160,000 USC marketing and advertising budget including purchasing, licensing, software, projects, equipment, and payroll. Show less Manage visual communications across the USC: Conceive and execute, as needed, all print, editorial, graphic, web, video and other marketing for the USC and its subdivisions including but not limited to Student Involvement Office, RSOs, Fraternity and Sorority Life, Programming, Event Services Office, Student Media, Student Events, Leadership Development Office, and Blue Hen Leadership Program.Manage all online presences for the USC: Edit, maintain and improve USC, BHLP, and Fraternity and Sorority websites to keep information current, functional and aesthetically pleasing; manage StUDent Events social media channels in support of USC and divisional programs, events and initiatives; review event submissions for StUDent Central portal in conjunction with USC assistant and associate directors, and manage marketing promotions for/from the portal to the campus/local communities.Serve as the visual communications liaison for the USC in support of continually improving efforts in all areas: Attend division-wide and campus-wide marketing, creative, and social media meetings to establish contacts and keep abreast of UD brand standards and guidelines; continually research opportunities for improvement and innovation in program marketing and student activities communication; maintain a positive and professional presence within the office and in all relationships within the university as well as within the professional association, ACUI.Guide and train leaders of Registered Student Organizations (RSOs) and Fraternity and Sorority chapters/councils in marketing their efforts: Assist RSO and Fraternity and Sorority webmasters in the creation, establishment and maintenance of their web space, instructing them as needed in the use of software and permissions protocol as related to their StUDent Central web space or to their WordPress accounts; assist RSO and Greek members, as needed, in the conception and execution of marketing to promote their events and organizations. Show less

  • Communications Manager, Creative & Operations

    Jul 2022 - now

  • Assistant Director, Marketing Communications

    Nov 2019 - Jul 2022

  • Communications Specialist

    Aug 2016 - Oct 2019