Surabhi Yadav

Experience

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  Dentsu Webchutney

  Apr 2013 - Jul 2013

  Management Trainee

  Servicing esteemed clientele like Coca-Cola, Greygoose, etc. • Fanta’s facebook page promotion • Coke Studio’s YouTube promotion • Greygoose website development.

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  Delhi Jal Board

  Oct 2013 - Nov 2014

  Junior Communication Officer

  As a Junior Communication Officer I was an important part of the team that handled the company’s internal as well as external communication. Being part of the team I worked on various responsibilities that included: • Drafting Press Releases for the digital and print newspapers, writing Rebuttals • Developing and managing contents of the company’s internal magazine-‘Varun’ • Managing and maintaining the Television Ticker of the organization. • Managing and monitoring the company’s advertisements: like radio spots, out of home media, print advertisement etc. Drafting ad briefs and coordinating with the agencies throughout the process was part of my job. • Management and execution of events held by the board, like the inauguration of new facilities, company’s stall at major events (International Trade Fair) Show less

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  Creative Marketing Fix

  Apr 2016 - Aug 2017

  Account Manager and Social Media Strategist

  As an Account Manager, I was one of the most integral part of the company. My job role was to service my clients in the best possible way, in which I excel. Below are the various roles and responsibilities I’ve been entrusted with: 1. Team Lead – Lead a team of 8 individuals, including Account Executives, Graphic Designers, Social Media Strategists, PHP Developer, Content and Campaign Strategist. 2. Digital Brand Consultant – Consulting brands on the best practices they should adapt digitally to grow business and reach out to more consumers relevant to their brand. 3. Campaign Strategist– Responsible for creating strategic multi media campaign to provide direction for the company’s public-facing communications. 4. Digital Marketing - a. Social Media Marketing – Creating, managing & growing the company’s presence through blogs, Twitter, Facebook, Instagram, Pinterest, YouTube, LinkedIn & other strategically relevant online platforms b. SEO – Monitoring and Executing On and Off Page SEO optimization. c. Website – Manage Website and App development projects, from wireframe planning to development of the website. d. Analytics – Using Google Analytics, Facebook Insights, Twitter and Instagram Insights to provide reports on metrics CLIENTS: Corporate - Kajaria Ceramics, Cedar Villas, Welljoy, IOrder Fresh, Calpro Hospitality - 4 Seasons Mumbai Residency Food and Beverage- Budweiser, Hoegaarden, and Corona, Whyte Farms, Chateau, and Cravity Fashion and Life Style – Rangriti (House of Biba), Art Karat Sports- Delhi Dynamos FC Campaigns- 1. #DeshKeSaath (Kajaria Ceramics) - Successfully ran four digital campaigns by leading a team of 6 people comprising of content writers, graphic designers, and digital strategist. 2. #ThodaMatchThodaMismatch (Rangriti) - Successfully ran an influencer marketing campaign for the brand with two Social Media Influencers and a team of 8 people comprising of content writers, graphic designers, and digital strategist. Show less

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  Weber Shandwick

  Dec 2017 - Jun 2022

  • Associate Project Manager

    Feb 2018 - Jun 2022

  • Senior Digital Associate

    Dec 2017 - Jan 2018
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  Mars

  Jun 2022 - now

  Digital Merchandise Manager