
Vaarun Bagaria
Summer Intern

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About me
E-commerce Strategist | Seasoned Professional with 10+ Years of Cross-Industry Expertise
Education

Unitedworld School of Business
2017 - 2018PGPM+PGDM Concentration in Marketing. Minor in Finance 6.84/9
Delhi University
2010 - 2013Bachelor's Degree CommerceA correspondence program. I was pursuing CA during this period.
Experience

Globus Transitos PVT. LTD - India
Mar 2010 - Apr 2010Summer Intern1) Reading, researching, and routing correspondence; drafting letters and documents; collecting and analyzing information to understand the business process.2) Searching for new leads, finding potential clients to tap.3) Reconciliation of accounts.

Mahasri Polymers & Packaging
Feb 2013 - Dec 2017Operations & Supply Chain ManagerPlastic Recycling Factory in Budge Budge - Dealing in recycling of PP scrap, converting them into granules to act as a Raw Material for various housing plastic goods.~ Led a team of 25+ workers across procurement, production, accounts, and sales. Ensuring adequate competent staffing at all times.~ Identified, negotiated & developed vendors for achieving cost effective purchases. ~ Making decisions about equipment use, maintenance, modification and procurement. ~ Optimizing profit while taking into account the lifetime of the machines involved & their operation period.~ Providing leadership, coordination and coaching to the plant and operational team. Show less

Swastika Enterprises, Patna
Apr 2018 - Feb 2019Business Development ManagerHeaded Dealer Accounts & Sales for the state of U.P. for a distribution co. dealing in 3M Road safety products.• Created a total of 40+ dealers in a 2 month period with a team of 2.• Account management of Dealers over the period of employment.• Stock and Cash Flow Management to service them.• Route Planning of a 2 member service team to existing and new dealers created.• Competition Benchmarking and Crisis Management.

Oxa Fleet
Mar 2019 - Nov 2020Category/Project/Program ManagerWorked with a team of 15± to spearhead the end-to-end establishment of – An On-Demand Logistics Platform for Cargo Transport, Vehicle Breakdown, Recovery & Hearse Vehicles to run as a service under the brand ‘OXA’Product development - Oversaw end-to-end development of the OXA Platform (Android app, Website & MIS)Contract oversight - Responsible for all facets of contract development, including analysis, negotiation and closeout.Business Development (Vendor Acquisition) - 700+ transporters onboarded and trained within 60 days. Team of 3. Conversion of 85%Prioritization and multi-tasking - manage multiple, concurrent processes, and where necessary, strategically prioritize to ensure all deadlines are met.Customer Acquisition & Marketing - Lead generation. Finalizing digital marketing agencies to handle our social Media, search ads and SEO. Email, SMS and WhatsApp blasts. Flyer distribution. Conceptualized referral systems for faster acquisition and stickiness. Offline Social Marketing using Stickers on Transport Vehicles, Location based T-shirt Branding, banners in select high-rise societies, targeted flyer distribution, etc. Handled the application's ASO & online reputation (ORM). Created Content for Oxa's Blog, Website & Social media. Creating animated videos using online tools like Animaker and Renderforest. (Check Youtube). Created Customer Loyalty & Referral schemes.Cold called leads, handled incoming calls from customers and managed them with the help of the MIS we built, etc. Show less

Choko
Dec 2020 - Feb 2023E-commerce Operations & Business Developmentwww.choko.co.inwww.instagram.com/choko.co.in/Responsible for building Choko's presence and including distribution across Online and Offline channels. Co-ordinating with marketing, supply chain, cataloguing, finance, commercial and other members of the organization.Order Management and Fulfilment - Ensuring all order fulfilment, return and recall inbounding are on track and efficient. Supporting with set-ups and SOPs for smooth independent functioning.Marketplace Management - Liaising with account managers on partner platforms - Evaluating markets and analyzing pricing strategies / markdowns and discount. Monitoring account health.Cataloging - Leveraged emerging tech. to reduce cataloging and listing time by 90%.Monitor KPI's - RTO%, mis-shipments%, days of delivery.Customer Care Management - Customer feedback & service quality analysis.Adhoc Operational work - Maintaining optimum packaging stock levels. Coordination with Aggregators &3PL (Shiprocket, Bluedart, FedEx, Ecom, DTDC, etc). Solving technical queries, handling escalations.Marketing and Reachout's - During Choko's initial days, I wrote the copy for the website. Maintained the Instagram, Facebook, Pinterest & Linkedin with regular posts, captions, curated relevant hashtags. Collaborated with influencers (influencer marketing) and ran promotional campaigns through give away's, offers, and ads across platforms. Attended and supervised photoshoots for our products.Online Marketplaces handled: Hopscotch, Amazon, Flipkart, Myntra, TataCliq, Ajio, Limeroad, Once Upon a Trunk, Little Tags, Little Muffet, The Nestery, Fabpik, Silver Rattle, Maalgaadi, Havya Jewels, Propshop 24. Tools used: ThirdWatch - An AI-driven solution from Razorpay that helped reduce Return to Origin (RTO).Servetel - Cloud based call management solutions.Unicommerce. Wix (Front-end/Back-end) and Shopify Backend Dashboards.Razorpay.Google Spreadsheets, Microsoft Excel, Zoom and Meet, Zoho Mail.Zapier, Linktree Show less

Omni Astra Pvt. Ltd
Feb 2023 - nowManager - E-commerce & Modern TradeManaging the online business / P&L for Omni Astra with it’s array of esteemed luxury brands including the likes of Tom Ford, Mont Blanc, Diesel, Swarovski, Timberland, Bally, Charriol, Kenneth Cole, WEB, Invu, Tods and Skechers.Sales and Marketing across all online portals such as TataCliq Luxury, Amazon, Myntra, Ajio Luxe, etcAdditionally, looking after its offline segment in the Modern Trade space partnered with Shoppers Stop.
Licenses & Certifications
- View certificate

Fundamentals of digital marketing
Google Digital UnlockedSept 2020 - View certificate

Online Marketing Foundations
LinkedInMay 2019 - View certificate

Excel: PivotTables for Beginners
LinkedInDec 2020 - View certificate

Sales Performance Measurement and Reporting
LinkedInDec 2020 - View certificate

Excel: PivotTables in Depth
LinkedInDec 2020 - View certificate

Social Media Marketing for Small Business
LinkedInDec 2020 - View certificate

Introduction to Product Management
UdemyDec 2019 - View certificate

Reid Hoffman and Chris Yeh on Blitzscaling
LinkedInMar 2019
Languages
- enEnglish
- beBengali
- maMarathi
- enEnglish
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