Julie Schatzkine

Experience

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  Deloitte

  Jan 2007 - Dec 2007

  Business Analyst - Consulting Strategy & Operations

  Deloitte is one of the Big Four professional services firms providing audit, consulting, financial advisory, risk management, and tax services to selected clients worldwide. • Worked on the evaluation of commercialization support program of an international organization• Audit – documentations review, interview, benchmarking, best practices • Consulting – research, SWOT analysis, mitigation plan, mapping, reporting, solutions implementation • Project management – action plan, budget and rentability • Training “Consulting Excellence” Show less

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  CEA

  Jan 2008 - Jan 2010

  Coordinator of French Programs of G8 Global Partnership against the Spread of Weapons and Materials

  The Global Partnership against the Spread of Weapons and Materials of Mass Destruction in the frame of the G8 was set up to support cooperation projects to promote non-proliferation, disarmament and the fight against terrorism in the nuclear, chemical, and biological fields. CEA, on behalf of France, is participating in this Partnership by providing Russia with its skills and experience in the sphere mentioned above. • Followed-up various technical projects such as management of radioactive waste and set-up environmental monitoring system for chemical weapons destruction site• Project management – general issue, reporting, follow-up project documentation, contracts and translation, day-to-day management with Russian partners • Missions management – organization and support • Representation – participation to conferences and events Show less

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  Optimum Perevod

  Feb 2010 - Feb 2012

  Founder & CEO

  Optimum Perevod specializes in the translation and localization of digital media - texts, images, animations, videos - as well as contents copywriting – articles, newsletters, acquisition and retention emails – with a main focus on preserving the impact of marketing messages across cultures and languages.• General management – company creation, general issues, legal, administrative and financial topics• Sales management – communication, commercialization, CRM, pricing• HR – team and freelancers recruitment and coaching• Project management – action plan, work organization, processes definition, time management Show less

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  Dimeres Group

  Feb 2012 - Nov 2012

  Editorial Project Manager

  Dimeres Group is a project incubator that offers the unique combination of capital and expertise required to launch and manage leading digital marketing projects. ModaKupi, Dimeres main project is the first and largest women’s fashion shopping platform in Russia. • Website management – conception, building and supervision, monitor IT team and supervised designer’s work• Editorial management – more than 500 articles published • Marketing strategy – emailing, acquisition, CRO, SMM, SEO• Strategic management – KPI monitoring, budget planning, reporting Show less

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  ETargeting

  Dec 2012 - Sept 2013

  Senior Marketing Manager

  eTargeting is a high performance marketing company working with 200+ clients. The services are separated into DSP (display, retargeting, RTB), affiliation, and emailing platforms plus a cash-back loyalty program. • Loyalty program – supervision and management (cashback)• B2C loyalty platform – conception, wireframes, specifications of front-end and back-office• Strategic management – forecast and business development • Sales – Presentation support writing and design• Marketing B2C strategy – acquisition, CRO, loyalty, media planning, email marketing, CRM, SEO, SMM• HR – renewal of the team, productivity improvement Show less

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  Manutan International

  Oct 2013 - Feb 2014

  Consultant

  Manutan Group is a leading B2B distant seller of office and industrial equipment. The Manutan Group comprises 24 operating subsidiaries located in 20 countries across Europe. With more than 600M€ of sales revenues, Manutan Group is listed on Euronext Paris.Challenge was to improve CRO, acquisition and cross and up sale strategy. • Audit – website, traffic and marketing analysis and recommendations • Marketing B2B strategy – acquisition, retention, loyalty, media planning• eCommerce – CRO, up and cross selling strategy, SEO, content optimization Show less

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  Web Prime Group

  Mar 2014 - Jul 2014

  Consultant

  Web Prime Group (earlier First Feminine WebGroup) is one of the biggest Internet Media-group dedicated to the women audience in Russia (10 millions visits per month).Challenge was to transform from a media website to an ads plateform. • Audit – website, traffic, contents, emailing, marketing and business model analysis• Marketing B2C strategy – acquisition and retention• Media – content optimization, SEO, editorial strategy, partnership• Team Management – marketing, editorial, SEO, IT Show less

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  Glamcom.ru

  Apr 2015 - Sept 2015

  Consultant

  Glamcom.ru is a market place dedicated to 2nd hand luxury apparel, shoes and accessories. Challenge was on the optimization of the main KPIs to validate the business model.• Back-end – specifications writing for a new platform dedicated to Marketing and DB management to ease decision making process• Front-end – conversion rate optimization • Marketing – marketing campaigns launching and optimization • Strategy – 5 years forecast with several scenarios, various business models review• Management – business processes description and implementation• Logistic – orders preparation, warehouse and delivery optimization Show less

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  Altima Russia (now Accenture)

  Oct 2016 - Jan 2018

  Deputy General Manager

  Altima was a leading worldwide agency dedicated to e-commerce and then purchased by Accenture.In Moscow, we were focusing on Conversion Rate Optimization, AB testing, SEO services and on e-commerce platforms creation. • Team Management – Digital Team Hiring, management and motivation• Clients Management – consulting, support in digital transformation and transforming their wishes into specs.• Project Management – project mapping, budgeting, prepare offers, manage and write project documentation, agile method, run testing • Services – Websites development, CRO, Acquisition and CRM Show less

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  Decathlon Russia

  Apr 2018 - Jul 2022

  Decathlon is the largest sporting goods retailer in the world. Decathlon designs, produces and sells its exclusive sports products in 63 countries. Decathlon aims "to sustainably make the pleasure and benefits of sport accessible to the many". I coordinate the work of 8 different departments to prepare, test and launch the new Loyalty Program of Decathlon Russia. I work closely wit Retail, IT, Data, e-commerce, Communication, Finance, Accounting, Legal and Compliance. • Definition of the strategy, the business model and external communication.• Technical follow-up, training and internal communication, technical support for teammates and clients and data management. • Tailored dashboard creation that allow every teammate to follow the main KPIs of the program • Database segmentation and RFM analysis• Data analysis, program improvement and enrichment proposing sportive challenges, partnerships, products review, incentive for recycling. Show less The aim of All Do Sport project was to encourage sport practice connecting users to sport clubs and trainers. • Team Management (10 persons)• Implementation of Agile methodology • Customer Development • Customer Journey Map • User stories writing • Technical specifications writing • Product Roadmap Management • Development following and testing• UX optimization based on users feedback and analysis• Affiliate program for coaches • Content strategy • Digital marketing Show less

  • Product Owner Loyalty Program

    Mar 2021 - Jul 2022

  • Deputy CMO

    Dec 2020 - Mar 2021

  • Digital Project Manager

    May 2020 - Dec 2020

  • Project Leader Digital & Innovation

    Apr 2018 - Apr 2020
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  Team for the Planet

  Apr 2022 - now

  Shareholder

  Team for the Planet is a non-profit company raising €1 billion to create 100 companies that will address climate change🔥 🌏Anyone can become a shareholder.We are the last generation able to prevent the climate collapse.Let's act together!Learn more and join us here: www.team-planet.com