Erin England

Experience

• 

  Columbus Zoo and Aquarium

  Jun 2010 - Aug 2013

  Zoombezi Bay Retail Team Member
• 

  Kohl's Department Stores

  Nov 2013 - Jan 2014

  Sales Associate
• 

  Kent State University

  Feb 2014 - Apr 2015

  • Admissions Call Center Student Representative

    Sept 2012 - Apr 2015

  • Student Marketing and Communications Specialist, College of Business Administration

    Feb 2014 - Nov 2014
• 

  Allied Integrated Marketing

  Jan 2015 - Apr 2015

  Intern
• 

  RMD Advertising

  May 2015 - Jun 2016

  In my previous role, I coordinated multiple media mentions weekly across various platforms including radio, TV and blogs, effectively amplifying client visibility and engagement. Additionally, I managed Facebook and Twitter content for multiple clients, ensuring strategic messaging and maintaining active audience engagement across social media channels.

  • Media Relations Specialist

    Jan 2016 - Jun 2016

  • PR & Social Media Account Coordinator

    Aug 2015 - Dec 2015

  • Special Projects Coordinator

    May 2015 - Jul 2015
• 

  Ohio Wesleyan University

  Sept 2016 - Jul 2017

  Social Media Producer

  Managed university social media accounts and curated daily newsletters featuring submitted news from staff and students.

• 

  The Ohio State University

  Jul 2017 - Jun 2024

  I specialize in leveraging Salesforce Marketing Cloud to manage email marketing campaigns and optimize the performance of university email communications. I oversee email scheduling and monitor partner emails to ensure adherence to best practices and compliance standards. My role also involves executing and documenting test and learn strategies to continuously refine campaign effectiveness. I am adept at developing tailored constituent journeys and automations within Salesforce Marketing Cloud, aimed at promoting efficiency and effectiveness while closely monitoring performance metrics for optimization. Through strategic content development, audience segmentation, and personalized approaches, I consistently strive to deliver exceptional constituent experiences and drive impactful results. Show less In my previous role, I was responsible for crafting and distributing a monthly newsletter for alumni and friends using Salesforce Marketing Cloud, ensuring our community stayed connected and engaged. I spearheaded an email campaign targeting admissions yield, which was instrumental in boosting paid admission fees. I implemented a Premium Mailchimp account for the college, providing training to over 50 staff members and establishing editable email templates aligned with university branding. Beyond email initiatives, I coordinated and disseminated internal communications to college faculty and staff, consistently upholding university brand standards and policies across marketing emails and social media channels. I managed and maintained active engagement across various platforms including Facebook, Twitter, Instagram, LinkedIn, and YouTube, fostering a vibrant online presence for the college community. Show less

  • Email Marketing and Automation Manager - Office of Marketing and Communications

    Jun 2022 - Jun 2024

  • Omnichannel Strategy Specialist - College of Education and Human Ecology

    Jul 2017 - Jun 2022
• 

  Petvisor

  Jun 2024 - now

  Email Marketing Manager

  Develop and implement email marketing strategies, driving demos, inbounds, and revenue for targeted audiences.Create and manage customer segmentation and email targeting strategies to optimize user journeys and enhance engagement.Collaborate with cross-functional teams to develop integrated marketing campaigns, driving engagement and revenue growth.Monitor and analyze campaign performance, establishing a robust testing framework to continuously improve results and ROI.