Ekaterina Balburova

Experience

• 

  Women's Enterprise Centre of Manitoba

  May 2012 - Aug 2012

  Researcher

  • Applied accuracy and attention to details when performing research on social networking and marketing for various local businesses and provided reports on findings for teaching and application.• Proved to be process and task oriented when updated the Centre’s client database.• Used strong communication and listening skills when contacting past and present clients for a survey and compiled a report on collected data.• Performed initial research for new projects such as offering a line of credit for the customers.• Delivered market and new trends analysis. Show less

• 

  Great-West Life

  Jan 2013 - Apr 2013

  Project Management Support Student

  • Worked with cross functional teams to analyze current practices, updated Best Practices Model and created an interdepartmental model on employees’ performance evaluation • Used effective communication and listening skills when interviewing and documenting findings • Demonstrated initiative and flexibility when working with various projects with tight deadlines • Proved to be able to manage multiple tasks and priorities.

• 

  Manitoba Hydro International

  Sept 2013 - Dec 2013

  Marketing Associate (Co-op Student)

  • Demonstrated efficiency and diligence monitoring the product’s customer service online forum. • Used Adobe Professional/Acrobat for designing marketing materials, reports and brochures.• Development and implementation of effective marketing materials in the various distribution channels, control over the process of production and shipment.• Applied effective communication skills when working with cross functional teams and departments for creating marketing brochures.• Managed administrative tasks including reviewing and approving project reports, and updating Salesforce.• Ensured marketing team had most recent marketing materials.• Assisted in marketing projects coordination; organizational support in promo-campaigns, training, marketing events, workshops.• Performed market and new trends analysis.• Administrative support to the Managers and department, business trips arrangement, document support & translations.• Coordinated documents, provided documents assistance to Marketing Team and external parties by responding to questions, managed document flow, documentation and archive. Show less

• 

  Lawton Partners Wealth Management

  Nov 2014 - Feb 2015

  Executive Receptionist

  • Engaged excellent customer service and communication skills when assisting clients; • Used attention to details when working with and organizing internal and external communications; • Applied efficient organisational skills when managing administrative tasks; • Assisted for organizing and planning meetings.

• 

  Masha and the Bear | Animaccord

  Sept 2015 - Apr 2020

  • Leading of merchandise deal negotiations and searching for new partners in mature and emerging markets with view to optimizing and balancing revenue, reach, and brand impact. • Presenting brand to potential and current partners for pitching and update purposes. • Regular monitoring performance of all partners including active communication to push for better results and to ensure consistent and cohesive marketing, merchandising, and product development/ execution. • Daily collaboration with all business units (Marketing, Product Development, Finance, and Legal) to drive 360 approach to brand growth. • Identification of prospect growth opportunities in all categories by assessing the competitive landscape and identifying product trends. • Management and mentoring of Licensing Specialist and Licensing Coordinator. • Preparation of comprehensive reports on assigned territory status, ongoing negotiations, performance of existing projects. • Preparation of and participation at global and local industry events (eg., exhibitions, summits).• Support to the licensees and partners at all stages of collaboration (provision of style guides, preparation of unique design- materials upon request, assistance with approval, organization of joint campaigns etc.). Show less • Presenting brand to potential and current partners for pitching and update purposes.• Regular monitoring performance of all partners including active communication to push for better results and to ensure consistent and cohesive marketing, merchandising, and product development/ execution.• The primary liaison and manager of day-to-day relationships between potential and existing licensees for assigned rights.• Management of licensees to ensure consistent and cohesive marketing, merchandising, and product development/execution.• Identification and prospect growth opportunities in assigned categories by assessing the competitive landscape and identifying product trends.• Contribution daily alongside internal teams to ensure quality, brand consistency, and product execution for defined distribution windows.• Preparation of comprehensive strategy materials, executive summaries, sales pitches, and presentations, overview reports, as well as contributing to global strategy.• Identification and analysis of differences in forecast vs. actual revenue, and product margin. Show less

  • Senior Licensing Manager

    Oct 2017 - Apr 2020

  • Licensing Manager

    Sept 2015 - Oct 2017
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  Animaccord

  May 2020 - now

  Brand Assurance Manager

  • Account management and liaison of day-to-day relationships between the brand and existing licensees for assigned rights and agents globally;• Cooperation with licensees and partners, media and consumer products, in all aspects related to the brand development, while assuring timely and professional approach towards processing of all affairs related to the core business;• Liaison and negotiations of licensing contracts with industry leaders like Simba Dickie Group, Hachette, Penguin Random House, Mondadori Group, Egmont etc.• Management and coordination of information flow between the middle managers and senior management Team (regular update, reporting);• Proposals preparation for new brands acquisition, licensing contracts;• Monitor and analysis of the partners performance on the market; inquire information, reports and overall feedback from the licensees regarding current performance, plans (e.g. marketing forecasts, production plans, etc.);• Liaison with media partners to collate information on the brand performance (TV ratings, slots etc), preparation of consolidated reports;• Support to the licensees and partners at all stages of collaboration (provision of style guides, preparation of unique design- materials upon request, assistance with approval, organization of joint campaigns etc.);• Negotiation and coordination of the brand special projects with the partners;• Contribute alongside internal teams to ensure quality and brand consistency;• Regular information distribution, engaging partners to participation in the joint campaigns;• Preparation of and participation at global and local industry events (eg., exhibitions, summits). Show less