Balasubramanian Iyer

Experience

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  Madison World

  Oct 2002 - Aug 2003

  Media Executive

  Ensured profitable media operations and coordinate buying of the samefor major accounts/ brands like Zee TV, Zee Cinema, Zee Trendz, PlaywinSuper Lotto, Godrej Soaps, Godrej Saralee Ltd, Kinetic, BPL Mobile, Coke,Asian Paints, Kotak Mahindra etc.Streamlined the billing operations as per the company norms.Proactive member in the team responsible for media operations forPlaywin Lotto campaign.

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  Concept Today Advertising & Marketing FZ LLC

  Sept 2003 - Sept 2004

  Media Controller

  Devised effective strategies for buying and managing operations in the UAE and GCC region.Effectively negotiating with leading media houses.Communicating with the Client Servicing, Creative and Production Departments on all media related work.Served as a significant contributor to the team handling launch of Emirates Post (Postcard Millionaire).

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  B.E. International

  Oct 2004 - Jan 2008

  Media Supervisor - Buying & Operations

  Managing Media Buying & Operations for the GCC & International region.Effectively conducting negotiations with leading media houses.Monitor the appearance of various clients advertisements in newspapers, magazines, radio and outdoor for quality check and adherence to advertisement release guidelines. Liaising with the Client Servicing, Creative and Production Departments on all media related work.Instrumental in establishing the International Media Buying agency as a more profitable Local agency besides, getting B.E. International to Top 10 spenders with Al Khaleej & Gulf News.Received Letter of Appreciation from BEI for Client Servicing and Media Buying activities. Show less

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  BPG Group

  Feb 2008 - Mar 2009

  Senior Manager - Media Operations

  Overseeing Media Buying & Implementation Planning & Communication activities ensuring maximum brand visibility & capturing optimum market shares. Effectively managing the local media buying & operations for the GCC and International Region.Book the planned adverts, issue booking orders for the approved plan with the best possible rates & positions available.Conducting negotiations with leading media houses on Print, Outdoor, TV and Radio.Coordinating with the Client Servicing, Creative and Production Dept on all media related work & activities.Enhancing brand visibility of client products through advertising.Monitor the appearance of various clients’ advertisements in newspapers, magazines, radio and outdoor for quality check and adherence to advertisement release guidelines.Skilled in managing teams to work in sync with the corporate set parameters & motivating them for achieving business and individual goals. Show less

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  Al Reyami Technologies

  Jun 2009 - Jul 2013

  Media Manager

  Key Person in setting up in-house agency to a full fledged advertising agency with the team.Formulating ad concepts and strategy for the group, Media planning, Media buying, Media monitoring, negotiations and budgeting for the entire group and other clients apart from the group such as Thai Tourism, Supermax, Brunel Energy, IDBI Bank [Dubai] to name the few.Public relations and communication activities to ensure maximum brand visibility and capturing optimum market share.

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  Maxus Global

  Aug 2013 - Mar 2020

  Senior Media Manager

  Responsible for seeking out, purchasing, and negotiating digital & traditional media space and oversees all day-to-day buying / finance operations for assigned accounts. This role involves maintaining relationships with third party vendors, media agencies and other entity which is directly or indirectly related with Digital buying / finance.Responsible for media buying and for developing RFP (request for proposal) for Clients / Media Agencies. Evaluating the RFP’s and negotiating the final rates with Suppliers / Vendors etc.Very good knowledge of all the Digital Platforms &post campaign tasks of Digital plans, with regards to billing / invoicing.Have strong relationship with all the top digital & Offline publishers in UAE/GCC /MENA.Handled media buying and RFP's (request for proposal) for Clients / Media Agencies etc.Evaluated the RFP's and negotiated the final rates with Suppliers / Vendors etc. to win the business.Maintaining healthy & cordial relationships with the clients for expanding business & resolving the queries & complaints for high customer satisfaction.Identifying prospective clients, generating business from the existing clientele to achieve business targets.Negotiate favourable rates, free of cost adverts and upgrades for portfolio with media based on market intelligence and in line with the marketing and commercial objectives of the brand, spending traits and bulk business offered.Prepare and share revenue reports on monthly basis with the Associate Director / Director along with monthly supplier spends highlighting the AVR commitments and targets to be achieved.Liaise with the media on advertising requirements and related production for timely execution of advertising campaigns.Keep the internal clients & Media planners regularly updated on the media status of the brands including circulating the internal campaign delivery report on a weekly basis to the planners.Preparing & sending across invoices, Creditnotes to clients. Show less

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  Nakheel

  Jun 2021 - now

  Executive Media Marketing Advertising and Sales
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  Dubai Holding

  Apr 2024 - now

  Senior Executive Media and Promotions