Fabienne Kunetz

Experience

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  Claris

  Sept 1997 - Feb 1998

  Assistante Marketing

  » Database training support localization» Web Stats reporting design

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  Reverso - Softissimo

  Feb 1998 - Sept 1998

  Chargée de Marketing

  » Website redesign» Event management» Creation of Direct Marketing campaigns

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  FileMaker Inc., an Apple subsidiary

  Sept 1998 - Dec 2013

  Planning, Budget and Coordination» Development of the annual Marketing plan for the region (France, Benelux, Italy, Spain)» Marketing and communication budget management» Management of four agencies» Coordination of localization projects (in-product, product sheets, campaigns, websites ...)Digital Marketing» Management of all websites and newsletters in the region» Development of lead generation and lead nurturing campaigns with monitoring and optimization of ROI (Marketing Automation)Communication» Management of press relations agencies in the region» Event management (webinars, seminars, training, exhibitions)Partner and Channel networks» Implementation of co-marketing actions with the main players in the distribution network Show less

  • Marketing Manager Southern Europe

    Jul 1999 - Dec 2013

  • Chargée de Projets Marketing

    Sept 1998 - Jun 1999
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  EY

  May 2015 - Apr 2020

  Management and redesign of the customer experience measurement system for a major player in the public sector» Simplification of the management of the customer experience with a perspective of the indicators of perceived quality and quality served (evolution of the feedback portal)» Support for the use of indicators within operational departments: +2 pts on the customer satisfaction indexRedefinition of the management system for marketing activities in a context of brand transformation for a major player in Food Retail» Alignment of performance indicators with issues and needs and with reference to the state of the art» Mock-up of an interactive visualization toolModeling of an omnichannel customer segmentation aiming to develop a multi-format customer animation for a major player in Food Retail» Improvement of customer knowledge via a 360 ° vision articulated according to different types of segmentation» Identification of key segments and definition of the animation plan to be activated Show less

  • Senior Manager - Data & Analytics

    Jul 2019 - Apr 2020

  • Manager - Data & Analytics

    Nov 2015 - Jun 2019

  • Consultant Data Science

    May 2015 - Oct 2015
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  La Fresque des Déchets

  Jan 2021 - now

  Facilitator

  Waste is a concept we're all too familiar with. And yet it's not! The waste we have in our garbage cans is just the tip of the iceberg. La Fresque des Déchets invites you to discover this iceberg in its entirety, and to grasp the impact of the different stages of waste management and its implications.La Fresque des déchets is a collaborative tool inspired by La Fresque du Climat that focuses on...intense suspense...waste! It reveals the complexity of waste treatment, what happens to it and its impact on the environment. Show less

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  La Fresque du Climat

  Jan 2021 - now

  Facilitator, Trainer and Instructor (Blue belt)

  Facilitation of workshops, training of facilitators and support for the deployment of the workshop within major groups, schools and the senior civil service.The Climate Fresk is a fun, participatory and creative workshop on climate change. It is based on collective intelligence and therefore extremely educational: it allows us to learn a lot in a very short time about the climate and the causal links between the different components of climate change.

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  2tonnes

  Jan 2021 - now

  Facilitator, Trainer and Instructor

  Facilitation of workshops, training of facilitators and support for the deployment of the workshop within major groups, schools and the senior civil service.2tonnes is a "serious game" that is played in groups during a 3-hour workshop. During the workshop, participants will have to make individual and collective action choices to try to reach carbon neutrality in 2050. The impacts of their choices will be calculated in a personalised way (based on their data) and visualised live.

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  La Fresque du Numérique

  Jan 2021 - now

  Facilitator, Trainer and Instructor

  Facilitation of workshops, training of facilitators and support for the deployment of the workshop within major groups and schools.A workshop to understand as a team and in a playful way the environmental stakes of digital technology! The Digital Collage is a fun and collaborative 3-hour workshop with a similar pedagogy to the Climate Fresk. The goal of the workshop is to raise awareness and educate participants on the environmental issues of digital technology. The workshop also aims to explain the broad outlines of solutions for a sustainable digital world, and then to open discussions between participants on the subject. Show less

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  La Fresque de l'Economie Circulaire

  Jan 2021 - now

  Facilitator

  Inspired by the "Climate Fresk", this collaborative workshop raises awareness of the challenges of the circular economy. By deepening the limits of the linear production-consumption system, we understand the need for a more virtuous model, economical in natural resources and less waste producing. So... what are the steps to move forward from one model to the other?

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  EcoloAct

  Jan 2021 - now

  Business Owner

  EcoloAct's mission is to raise awareness on climate issues among different types of audiences (companies, communities, schools, citizens), by deciphering and measuring the effects of human activities on the environment, and to accompany and encourage the transition to action for a more sustainable world.

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  STEPS

  Jan 2023 - now

  Consultant - Trainer

  STEPS is a strategic and operational consulting firm specializing in corporate climate performance, founded and supported by professionals who are passionate about transforming organizations.