Federico Correa

Experience

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  IDC

  Jun 2008 - Dec 2010

  As a market analyst, I was in charge of the analysis and tracking of different IT markets, focused on consumer and commercial devices (PCs, Printers, Mobile phones, DSC).Among the main duties:- Analysis and processing of information, either quantitative and qualitative, collected during several interviews with different players of the market (vendors, distributors, VARs, and analysing end user behaviour)- Consultancy. Elaboration of customised presentations for clients and board, presenting quantitative and qualitative processed data- Imports and shipments analysis and data collection- Elaboration quarterly reports, main product of the company: Tracker (Excel containing quantitative information regarding the IT markets)- Forecast. Use insights provided from market players and micro and macroeconomic factors to forecast the markets covered (market share fluctuation, new trends). Show less

  • Associate Analyst, Consumer & Commercial Devices, Argentina

    Oct 2009 - Dec 2010

  • Intern, Software and Services, Argentina

    Jun 2008 - Sept 2009
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  Working Holiday

  Dec 2010 - Dec 2011

  Work and Travel

  I lived 1 year in New Zealand. Volunteered in the Rugby World Cup 2011. My goal was to improve my english skills.

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  BGH S.A.

  May 2012 - Jul 2013

  As a KAM I was in charge of the development of key accounts (supermarkets and retails). Introducing new products and offering marketing actions to boost sales, managing 2 Tier 1 accounts and 3 Tier 2.- Responsible for the development and achievement of sales through the direct sales channel- Focusing on growing and developing existing clients (expanding product portfolio)- Discuss forecast with the Business managers, in order to set priorities in terms of production and products to be offered. Show less

  • Key Account Manager

    Oct 2012 - Jul 2013

  • Young Professionals Programme

    May 2012 - Oct 2012
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  Positivo BGH

  Jul 2013 - Oct 2014

  Product Manager

  As a product manager, I was in charge of the development of products (focused on tablets and hybrids) and the strategy of the brand, summarized in the 4 Ps model: Product, Price, Promotion, Place.Among my main duties, my key role was leading new projects involving several areas of the company (procurement, production, engineering, marketing and communication, business intelligence, foreign trade, sales) as well as with suppliers (either local and international, mainly from China).- Market and competitors analysis: working with the business intelligence team to have an accurate overview of our main competitors and market share to get a clearer path for our strategy. SWOT analysis- Choose the best product with best product configuration possible for the local market, according to our brand/price strategy - Pricing: price and cost analysis - Marketing campaigns: working together with the marketing team to devise the best way to communicate the launch of a new product. Generate brand awareness by generating online campaigns as well as on the point of sale - Forecast: production and sales- Training: provided training for new products to sales force.- Elaboration of presentation for company events and PRs. Show less

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  Arvato Financial Solutions

  Sept 2016 - Apr 2018

  - Creation of AdWords campaigns (Search and Display) for Large companies;- Optimization (ROI, CTR, Conversions, ROAS) of existing Adwords campaigns (Search and Display) for Google clients;- My role as Product SME consists in helping optimizers with technical queries or to understand strategies devised by Account Managers. Development and improvement of tools to automatize and ease daily tasks;- Review client business model, and work according to their goals to achieve the best optimization for the requirement: drive traffic to their website, improve ROI, improve brand awareness, improve conversions;- Website analysis, budget analysis, understanding of local markets and seasonality;- Localisation into Spanish of campaigns if required by the client. Show less

  • AdWords LCS Advertising Campaign Optimiser - Product SME

    Apr 2017 - Apr 2018

  • Workflow Lead | AdWords Content Reviewer

    Sept 2016 - Mar 2017
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  EDreams ODIGEO

  Apr 2018 - Dec 2019

  SEM Executive

  - Account Management of eDreams Odigeo brands, both in Google and Microsoft ads platforms- Creation and optimization of Google Ads and Microsoft Ads accounts for several markets, generating an improvement in all KPIs. Optimization solutions- Reporting and presenting results to country managers, working aligned with stakeholders of the company such as revenue to improve profitability- Working with 3rd party tools (Kenshoo) to maximize opportunities- Leading QS improvement across all markets, generating an uplift of overall Quality Score- Microsoft Ads POC: nexus between eDreams Odigeo and Microsoft, working together with the Account Manager to find new opportunities and boost performanceExperience using:- Google Ads and Microsoft Ads UI- Google Ads and Microsoft Ads Editor- Kenshoo bidding tool- Google Analytics- BI Tools- Semrush Show less

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  TechStyleOS

  Dec 2019 - Mar 2022

  Senior Acquisition Manager - SEM

  My role involves the planning and execution of online campaigns for All Google channels (Search, Youtube, Discovery, Shopping and GDN), for all EU markets.Main goals are to achieve and increase the lead and VIP base, at the CAC target set.Main tasks:- KPIs analysis to improve performance and find opportunities- Reporting to top management- Find the best possible mix for Google channels to reach the goal efficiently- Implementation of best practices, features- A/B testing at UI and LP level- Ad copy testing- Tag audit (GTM)- Budget allocation- Test new channels Show less

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  Tenkai

  Mar 2022 - now

  Head of Performance Marketing

  Role: lead the Performance marketing operation alongside with a team of specialists, while collaborating with the stakeholders to improve efficiency and find new opportunities.- Devise PPC strategy (Google ads, Facebook Ads, Taboola, Outbrain)- Improve acquisition KPIs- Deal with partner/client and stakeholders to maintain daily operation and hit goals- Set workflows to improve efficiency- Coaching/mentoring of specialistsAchievements:Doubled client LTV, by reducing CPAs and improving lead qualityIncreased 80% FTD acquisition cross channel Show less