Bengi Sevik

Experience

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  Active Youth Association

  Jan 2010 - Jun 2013

  European Union Project Coordinator
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  Mercedes-Benz Türk A.Ş.

  Jul 2012 - Aug 2012

  Intern
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  KAGİDER Women Entrepreneurs Association of Turkey

  Oct 2012 - Jun 2014

  GencKAGIDER Advisory Board Member
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  Bogazici University

  Mar 2013 - Jun 2013

  Student assistant
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  Unilever

  Mar 2013 - Jun 2013

  Part-Time Project Staff
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  AvivaSA Emeklilik ve Hayat

  Jun 2013 - Sept 2013

  Channel Development Intern
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  Colgate-Palmolive

  Jun 2014 - Apr 2015

  • Marketing Trainee Toothpaste

    Nov 2014 - Apr 2015

  • Marketing Trainee Toothbrush&Mouthwash

    Jun 2014 - Nov 2014
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  One Young World Summit/Dublin

  Oct 2014 - Oct 2014

  Turkish Delegate
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  RB

  Jul 2015 - Nov 2016

  • Responsible for penetration increase programs for Finish, Vanish, Veet & Scholl• Assisting and implementing marketing, innovation and communication strategies and marketing plans for “Penetration & Market Entry Projects”• Running all strategic alliance, partnership and endorsement programs & develop projects to generate further sales through business partners; BSH, Arçelik & Samsung.• Leading 360-degree ATL communication (including campaign management, copy production, consumer activities; in-store executions & dishwasher dealer events)• Leading Finish D2D program nationwide, offline & online sampling activities, promotions, and other BTL projects with agencies. Show less • Responsible for Veet brand and partnering developing annual marketing plans and implementing them thru innovations and activations. • Leading penetration project with teenage students in selected schools with National Education Ministry• Following market dynamics and competition with research reports and preparing monthly analysis & developing recommendations and action plans accordingly (Nielsen, IPSOS HHP, IMS)• Full responsibility on digital activations to maintain brand equity among target group (responsible for all social media and digital campaigns)• Preparing field team’s detailing materials to pharmacists and training them in a regular basis Show less

  • Assistant Brand Manager

    May 2016 - Nov 2016

  • Marketing Management Trainee

    Jul 2015 - May 2016
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  GSK

  Nov 2016 - Mar 2022

  • Responsible for total Oral Care Portfolio including Sensodyne, Parodontax and Corega brands in toothpaste, toothbrush, mouthwash, floss and denture care categories. • Leading 3-Year Marketing Activation Plan (MAP) in the context of trade and competitor environment and participate in overall business strategy and planning with senior leadership team, EMEA regional teams and global team by leveraging data and customer research to identify untapped opportunities. • Accountable for accelerated share, sales, and profit growth by developing portfolio strategies by adoption and adaptation of global category and brand strategies.• Monitoring and reporting oral care brands key performance indicators and analyze market to develop agile plans in case of any potential opportunity to grow or remedial action to take for further success.• Leading and partnering with category & regional brand teams to deliver winning marketing and innovation plans based on actionable consumer insight to drive brand share and equity.• Partnering with all commercial and functional stakeholders to ensure co-delivery of winning formula and commercial goals across the oral care category.• Leading co-creation and co-operation with agency partners to ensure global campaign adaptations and insight-driven local campaign creations are developed and validated to improve brand health score with improving ROIs. Show less • Responsible for Sensodyne and Pronamel portfolio including toothpaste, toothbrush, mouthwash and floss categories.• Directly worked with regional teams to design and lead campaign and media strategy (online and offline).• Led e-commerce business in Sensodyne brand and owning ‘digital champion’ role for all GSK Oral Health brands & permanent member of GSK LOC Turkey Digital Council.• Responsible for getting endorsement from dental KOLs’ across Turkey to support brand claims.• Accountable for delivery of innovation agenda by supporting project commercialization and collaboration with regional and cross-functional teams to catch opportunities and grow business. Show less • Responsible for Sensodyne and Pronamel portfolio including toothpaste, toothbrush, mouthwash and floss.• Ensuring brand hearth is brought to life and consistently activated across all touch points to build long term brand equity.• Understanding consumer/patient needs and priorities to identify main questions to be addressed around value for the brand and applying them to key marketing decisions.• Leading agency partners and stakeholders through planned marketing strategies and action plans• Preparing detailing kits and expert materials and supporting national or regional congresses working closely with the expert team.• Taking full responsibility of launches including preparation and execution of pre-launch activities, developing ATL and BTL campaigns and launch meetings, coordination and alignment with all strategic functions and work closely with support functions to drive best in class execution to meet company goals. Show less

  • Marketing Manager / CH Oral Care

    Mar 2021 - Mar 2022

  • Senior Brand Manager / Sensodyne

    May 2019 - Mar 2021

  • Brand Manager / Sensodyne

    Nov 2016 - May 2019
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  Philips

  Mar 2022 - now

  Senior Global Marketing Manager / Mother&Child Care