Prem Kumar Kanojia

Experience

• 

  Sun Pharmaceutical Industries Ltd

  Sept 1995 - Mar 1997

  Professional Service Representative

  Generating New Business, Providing Medical & Product Information to Doctors & Chemist, and Responsible for Primary & Secondary Sales target and Keeping a Track of Competitors Activities.

• 

  Shaw Wallace Company Limited

  Jun 1999 - Mar 2002

  Asst. Manager Marketing

  Responsible for Director’s Special Whisky and OldTavern Whisky marketing activities across India.Position: Asst. Manager (Sales & Institution) KEY RESPONSIBILITIES • Responsible for Primary & Secondary Sales • Implementation of sales schemes and marketing activities• Handling Major Distributors of the Company for Institutional Sales• Merchandising and Market Hygiene• Competition feedback• Launching of New Products• Conducting Training for Trade Sales Man & Merchandisers• Interaction with Institutions for Tie-up/Co-promotion • Co-Ordination and implementation of marketing and trade activities like in shop Branding, Glow sign Boards, Flanges, Paper inserts, Merchandising • Monitoring the effectiveness in the usage of Company’s assets at all channels. (at distributor/trade level).• Dealer meet / Program• Event Management Show less

• 

  General Mills

  Mar 2002 - Apr 2005

  Brand Manager - General Mills India

  Responsible for Pillsbury Non- Sticky Semiya, Green Giant Sweet Corn Niblets, Pillsbury Cake Mix, Betty Crocker Cake Mix and Pillsbury Custard Powder.• Brand Strategy - Collate and analyze market trends, Prepare brand Plans. Recommend positioning and pricing strategies. Co-ordinate Market Research activities.• Marketing Plan - Prepare the marketing plan for the assigned products. Prepare media briefs. Co-ordinate with agencies. Track media deliverables and sales volume.• New Product Development - Generate consumer insights. Recommend new product ideas. Provide inputs to R&D for product development. Conduct market feasibility studies and pilot tests.• Consumer promotions and Trade promotions - Review and approve the plan and review the performance of the promotions in terms of Sales Volume and increase in width and depth of distribution respectively.• Budget Control - Monitor A&SP Spends. Initiate action plan when required ensure A & SP spends are within budgetary norms.• Brand Custodian - Coordinate with Sales on Market related issues. Follow- up with Supply Chain. Monitor competitor activities and other market development. Control all internal activities which affect the brand ensure existing volume and growth of the brand. Show less

• 

  Firmenich

  May 2005 - Feb 2006

  Key Account Manager

  Prospecting new business development-Concept Presentation to customer-Understanding customer requirements and Communicating brief to internal departments-Planning, Forecasting & Review-Negotiation & Closing of a deal-Project Management & Key Account Management

• 

  Givaudan Flavors

  Feb 2006 - Jun 2007

  Marketing Manager

  •Responsible for designing and implementing the sub regional Marketing strategy for all sweet End-Uses. •Assessment of market position of Quest in its capabilities versus market opportunities and competitive offerings•Development of priorities list of target accounts / countries / end-uses / applications / flavour icons / to priorities Quest resource allocation and focus.•Develop and own a Calendar of product launches, fully supported with prices and a communication package.•Provide market understanding and presentation support to Account Managers when necessary.•Develop close relationships and end-use understanding with (in particular) the FDMs, the Sales and the technical team.•Support Product Management in bring product launches to market through providing an understanding of customer and market needs to be fulfilled to avoid launch errors or issues.•Communicate cost issues that impact prices and monitor and investigate business of low or no profitability.•Identify short, medium and long-term market opportunities for Quest. Define them commercially and technically to drive an innovation programme.•Monitor and measure the performance and success of launches. •Monitor and measure the performance of innovation developments.•Drive tactical plan for sensory support / consumer understanding and the use of external agencies for communication or marketing support Show less

• 

  Dansa Foods Limited - Dangote Group

  Jan 2007 - Jan 2009

  Marketing Manager
• 

  Classic Bevereages Nigeria Limited

  Aug 2007 - Aug 2009

  Marketing Manager

  Responsible for Budget, planning, development and implementation of all of the Company’s marketing and promotions strategies, marketing communications, and public relations activities, both external and internal•Driving brand orientation in all operations of the brand (programming, sales, communication, public relations, events, promotions, research and new product development)•Create long term brand strategy and plans (market, segments, benefits and differentiators)•Build & implement the marketing strategy & plans (product, pricing, packaging, sales, communication & promotions)•Manage the marketing budgets and monitor performance of marketing initiatives Show less

• 

  Givaudan

  Jan 2011 - Aug 2014

  Marketing Manager - Sub Saharan Africa

  Capture Market trends and dynamics of the local food and beverages industry.Understand local consumers preferences and trends.Inspire customers NPD by presenting Givaudan latest innovations and sharing relevant market insightsBecome a partner of choice in the innovation process of our key customers’ R&D and Marketing teamsGear Givaudan capabilities, brands and category expertise together with local market knowledge in order to propose innovative and locally relevant concepts and flavours to SSA customers Show less

• 

  BOUDH DISTILLERY PVT. LTD.

  Apr 2015 - Jul 2024

  n my role as CMSO, I managed the Indian Made Foreign Liquor (IMFL) Sales and Marketing division, leading expansion initiatives and executing strategic marketing plans to accelerate business growth. I developed long-term growth strategies to drive market penetration and revenue growth while identifying new market opportunities and partnerships. My focus on leveraging data-driven insights allowed me to refine marketing campaigns and optimize customer engagement effectively.Achievements: I successfully led the expansion of the IMFL segment, resulting in a significant increase in market share. My strategic initiatives contributed to a marked improvement in customer engagement and brand positioning within the industry. Show less I successfully led the commissioning of a grain-based ENA & Ethanol Plant, managing the end-to-end setup and ensuring operational efficiency. My role involved overseeing the project from inception to completion, ensuring timely execution and adherence to quality standards.Achievements: The successful commissioning of the Phase I facility and the subsequent expansion in Phase II significantly increased production capacity and operational capabilities.Plant Commissioning : working in close coordination with ED/PC/BOD/Technical Consultant/ Architect/ Suppliers/ Transporters/ Environment Consultants in developing and maintaining project schedule as per the contracting schedule. Finance & IT • implementation of MS Project •Evaluate and update data regarding cost status, resource requirements•Develop and prepare monthly project progress reports.and concise progress summary reports.•Interface directly with Accountants in order to review project plans, budgets, status reports and deliverables., ensure efficient functioning of cross functional teams and for cost effectiveness- Review the plan vs. achievement, Gap analysis and to resolve the project related issue•Track and control cost accruals based with respect to budgets.Marketing & Sales : Promote the company in the Alcoholic /Brewery Industry, and join member organizations•Promote the company and Develop Relation both with Buyers and Suppliers •Oversees design, marketing, promotion, delivery and quality of programs, products and services Show less

  • Chief Marketing & Strategy Officer

    May 2023 - Jul 2024

  • Chief Operating Officer

    Sept 2019 - Apr 2023

  • Chief Project Co-ordinator

    Apr 2015 - Sept 2019