Tanya Nagpal

Experience

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  British School of Language

  Sept 2020 - Sept 2022

  Spanish Trainer and Counsellor

  • Provided online certified training courses for Spanish( A1, A2, B1, B2 Level) for students enrolled with the institute. • Coordinated the management of Foreign Language Department of the institute. • Responsible for counselling the students based on their requirements and connecting them to relevant trainers.

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  Nine Two Nine Forex

  Nov 2020 - Dec 2021

  Business Development Analyst

  • Conducted market research and identified potential clients and business partners. • Collated and maintained client information in the CRM database. • Assisted with drafting business plans, sales pitches, presentations, reference material, and other documents as required. • Worked closely with staff across departments to implement growth strategies. • Demonstrated strong interpersonal skills with the ability to engage effectively with various levels of management, staff, and clients. Show less

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  AutomationEdge

  Jan 2022 - Aug 2022

  Business Development Executive

  • Identified growth opportunities for the company in the Latin America region. • Handled sales and coordinated transition and delivery of their products and services. • Contacted the company’s potential customers via cold calling, emailing, and internet search in Spanish. All operations conducted using Hubspot Software.• Cultivated strong relationships with new clients, while maintaining existing client relationships. Coordinated appointments, calls, and meetings between senior management and customers to discuss new opportunities and business expansions. Show less

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  Browns Shoes Inc.

  Oct 2022 - Dec 2023

  Customer Service Rep

  • Maintain and organize, presentable merchandise to drive continuous sales. • Analyze properly processed product returns, assist customers in finding alternative merchandise to meet their needs. • Working alongside retail representative to boost sales by enhancing product presentation and advertising collateral. • Train and develop new sales team associates in products, selling techniques and company procedures.

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  WingsUp! Restaurants

  Nov 2023 - now

  Freelance Digital Marketing Specialist

  • Developing and executing targeted paid marketing campaigns on multiple channels, includingFacebook, Instagram, and Google Ads, resulting in a 40% increase in traffic and revenue.• Analyzing data by using GA4, Moz & and Search console to measure the effectiveness of campaigns and identify areas for improvement.• Connecting with restaurant owners and teams to create engaging social media content resulted in approx. 50% increase in engagement rates and a 15% growth in social media followers.• Creating SEO optimized content and collaborating with influencers to create content, resulting in a 15% increase in organic traffic.• Utilizing research tools SEMrush, Google Trends, Keyword Planner, and HubSpot to research the target audience and analyze the latest trends in the marketing industry.• Connecting with the restaurant owners to produce engaging social media content that resulted in approx 50% increase in engagement rates and a 15% growth in social media followers. Show less

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  Coast2Coast First Aid and Aquatics

  Apr 2024 - Jul 2024

  Digital Marketing Intern

  • Create and curate engaging content for social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.• Monitor social media accounts and engage with followers by responding to comments and messages in a timely manner.• Manage social media advertising campaigns and budget, including setting up and monitoring campaigns, tracking metrics and adjusting campaigns as needed.• Collaborate with other teams to create social media content that supports their campaigns, such as blog posts, videos, and graphics.• Track and analyze social media metrics to measure the success of campaigns and identify areas for improvement.• Stay up-to-date with the latest social media trends, algorithm changes, and best practices to ensure maximum engagement and growth.• Collaborate with the marketing team to develop and execute marketing campaigns and initiatives that align with the company's goals and objectives.• Create and distribute marketing materials, including email campaigns, newsletters, brochures, and social media posts.• Assist with the planning and execution of events and conferences, including trade shows, webinars, and seminars.• Conduct market research to identify market trends, customer needs, and opportunities for growth.• Monitor and report on the effectiveness of marketing campaigns and initiatives, using metrics and analytics tools to measure success.• Maintain and update the company's website, social media channels, and other digital platforms.• Work with cross-functional teams to ensure the consistency of messaging and branding across all marketing channels.• Manage relationships with vendors and partners to ensure timely delivery of marketing materials and services. Show less

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  CIBC

  Jul 2024 - now

  Social Media Coordinator

  •As the Coordinator, Social Media Marketing, accountable for working with a center of excellence team that leads the strategy, planning and implementation of Social Media across the Enterprise on behalf of the Customer Marketing team. •Working with different stakeholders including Channel, Marketing, Corporate Communications/PR, Agencies and Vendors to further the adoption and integration of Social Media throughout the Enterprise. • Building the CIBC brand through Purpose-driven storytelling, content coordination, and effective social media management, as well as drive sales opportunities through support of Advisor social media channels. Show less